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The Alignment Podcast

By: Jeff Davis
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  • Summary

  • Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations. Now let's talk about how we can..... "Create Togetherness"!
    (c) 2018 Jeff Davis
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Episodes
  • EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta

    EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta
    Sep 22 2020
    In today's episode, I talk with Nick Mehta, CEO of Gainsight which is a customer success company that offers businesses everything they need to retain customers and drive company growth.   The company’s Customer Cloud offers a powerful set of solutions focused on customer success, product experience, revenue optimization, customer experience, and customer data, that together enable businesses to put the customer at the center of everything they do.   In our conversation we discuss:
    • Why sales is no longer a one-time activity
    • The role customer success plays in accelerating growth
    • Triggers that indicated that more attention needs to be paid to customer success in your organization
    • How Marketing and customer success should work together to optimize results
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    23 mins
  • EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"

    EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"
    Jun 17 2020

    This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more.

    In our conversation we discuss:

    • What value Sales Enablement provides today’s B2B organization

    • Where the majority of companies are getting it wrong when it comes to their established sales process

    • How to ensure Sales Enablement doesn’t become the “fixer of broken things”

    • The key benefits that Sales Enablement can offer the marketing team

    Additional Resources:

    Company Website

    Engage with Ed on LinkedIn and Twitter

    Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
    Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
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    22 mins
  • EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler

    EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler
    Nov 13 2019

    This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more.

    In our conversation we discuss:

    • What B2B sales leaders struggle with when it comes to their approach to selling in a modern and digital-first way

    • How the evolution of sales tech has changed the buyer-seller relationship

    • Why telling sales reps to just increase their activity level alone won’t lead to improved sales results

    • How sales leaders can interact differently with Marketing to get what they need to hit their numbers

    Additional Resources:

    “Hacking Sales: The Playbook for Building a High-Velocity Sales Machine” (Max’s book)

    Sales Hacker

    Max’s Personal Website

    Engage with Max on LinkedIn and Twitter

    Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
    Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
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    30 mins
Economics
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