• EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler

  • Nov 13 2019
  • Length: 30 mins
  • Podcast
EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler cover art

EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler

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  • Summary

  • This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more.

    In our conversation we discuss:

    • What B2B sales leaders struggle with when it comes to their approach to selling in a modern and digital-first way

    • How the evolution of sales tech has changed the buyer-seller relationship

    • Why telling sales reps to just increase their activity level alone won’t lead to improved sales results

    • How sales leaders can interact differently with Marketing to get what they need to hit their numbers

    Additional Resources:

    “Hacking Sales: The Playbook for Building a High-Velocity Sales Machine” (Max’s book)

    Sales Hacker

    Max’s Personal Website

    Engage with Max on LinkedIn and Twitter

    Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
    Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
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