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The 1% Edge

The 1% Edge

By: Carlos Nouche
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About this listen

Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.© 2025 Carlos Nouche Economics
Episodes
  • E26 - BUILDING A WINNING TEAM ENVIRONMENT | With Steve Finch
    Sep 5 2025

    In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Steve Finch, the Global Vice President of Sales Development at Okta, about the essential components of building a winning team environment. They discuss the importance of culture, leadership, and data in creating successful teams, as well as the need for intentional investment in leadership development and hiring practices. Steve shares his insights on scaling teams globally and emphasizes the significance of caring for team members to foster a positive work environment.

    We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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    37 mins
  • E25 - MASTERING NEGOTIATION SKILLS FOR SALES SUCCESS | With Todd Caponi
    Sep 3 2025

    In this episode of the 1% Edge Podcast, host Carlos Nouche and guest Todd Caponi delve into the intricacies of negotiation skills, emphasizing the importance of transparency and mutual alignment in the sales process. They discuss the evolution of negotiation from a transactional event to a continuous process, highlighting the need for sales professionals to establish a sound basis for pricing and to navigate the challenges posed by procurement teams. Todd introduces his concept of the 'Four Levers of Negotiation' and shares insights on common mistakes made during negotiations, ultimately advocating for a relationship-focused approach that values long-term partnerships over short-term gains.


    We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    Show More Show Less
    37 mins
  • E24 - LEADERSHIP STARTS WITH SERVICE | With Haley Carswell
    Aug 29 2025

    In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Haley Carswell, Vice President of Sales at Zynex Medical, about the importance of leadership through service. They discuss the pitfalls of micromanagement, the need for effective training and development of leaders, and the significance of understanding team dynamics. Haley shares her journey in sales and leadership, emphasizing the value of mentorship and continuous learning. The conversation highlights the balance between managing numbers and coaching teams, and the necessity of knowing what motivates team members to drive success.

    Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-carswell-02ab2967/

    We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    Show More Show Less
    33 mins
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