Episodes

  • E26 - BUILDING A WINNING TEAM ENVIRONMENT | With Steve Finch
    Sep 5 2025

    In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Steve Finch, the Global Vice President of Sales Development at Okta, about the essential components of building a winning team environment. They discuss the importance of culture, leadership, and data in creating successful teams, as well as the need for intentional investment in leadership development and hiring practices. Steve shares his insights on scaling teams globally and emphasizes the significance of caring for team members to foster a positive work environment.

    We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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    37 mins
  • E25 - MASTERING NEGOTIATION SKILLS FOR SALES SUCCESS | With Todd Caponi
    Sep 3 2025

    In this episode of the 1% Edge Podcast, host Carlos Nouche and guest Todd Caponi delve into the intricacies of negotiation skills, emphasizing the importance of transparency and mutual alignment in the sales process. They discuss the evolution of negotiation from a transactional event to a continuous process, highlighting the need for sales professionals to establish a sound basis for pricing and to navigate the challenges posed by procurement teams. Todd introduces his concept of the 'Four Levers of Negotiation' and shares insights on common mistakes made during negotiations, ultimately advocating for a relationship-focused approach that values long-term partnerships over short-term gains.


    We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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    37 mins
  • E24 - LEADERSHIP STARTS WITH SERVICE | With Haley Carswell
    Aug 29 2025

    In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Haley Carswell, Vice President of Sales at Zynex Medical, about the importance of leadership through service. They discuss the pitfalls of micromanagement, the need for effective training and development of leaders, and the significance of understanding team dynamics. Haley shares her journey in sales and leadership, emphasizing the value of mentorship and continuous learning. The conversation highlights the balance between managing numbers and coaching teams, and the necessity of knowing what motivates team members to drive success.

    Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-carswell-02ab2967/

    We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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    33 mins
  • E23 - CHASING OPPORTUNITY VS. STAYING THE COURSE | With Tim Hanrahan
    Aug 27 2025

    In this episode of the 1% Edge Podcast, Carlos Nouche and Tim Hanrahan discuss the delicate balance between chasing new opportunities and adhering to a well-structured go-to-market plan. They explore the importance of having a clear vision, understanding competition, and making informed decisions in a rapidly changing business environment. Tim shares insights from his extensive experience in sales operations and emphasizes the need for consistency and communication within organizations. The conversation also touches on the risks associated with early success and the importance of involving the right people in decision-making processes.

    Connect with Tim Hanrahan on LinkedIn: https://www.linkedin.com/in/tim-hanrahan-14751121/

    We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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    32 mins
  • E22 - BUILDING A WORLD-CLASS SALES CULTURE | With John Screen
    Aug 22 2025

    In this episode of the 1% Edge Podcast, Carlos Nouche and John Screen discuss the intricacies of building and maintaining a world-class sales culture. John shares insights from his 37 years at Titleist, emphasizing the importance of hiring passionate individuals, effective onboarding, mentorship, and the role of leadership in sustaining a positive culture. They explore how communication, recognition, and continuous learning contribute to employee engagement and loyalty, especially in a changing workforce landscape.


    We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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    36 mins
  • E21 - USING AI TO MAKE YOURSELF ONE PERCENT BETTER | With Cherilynn Castleman
    Aug 20 2025

    In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Cherilyn Castleman, an Executive Coach and Managing Partner at CGI Coaching and Training, about the transformative power of AI in sales and personal development. They discuss the different types of AI, the fears and misconceptions surrounding its use, and how it can empower women in sales. Cherilyn shares practical tips for leveraging AI to enhance efficiency, build trust, and create a unique point of view in sales conversations. The conversation emphasizes the importance of mastering AI tools to stay relevant in the job market and the need for continuous learning and adaptation in a rapidly changing technological landscape.

    We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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    33 mins
  • E20 - REFRAMING FROM PROBLEMS TO SOLUTIONS | With Stephen Hardy
    Aug 15 2025

    In this episode of the 1% Edge Podcast, Carlos Nouche and mindset coach Stephen Hardy discuss the importance of reframing mental health challenges into opportunities for growth. They explore the statistics surrounding mental health, the role of anxiety, and effective strategies for managing it. Stephen emphasizes a solution-focused approach, encouraging listeners to identify what they want in life and how to achieve it. The conversation highlights the significance of mindset, community connections, exercise, and sleep in maintaining mental well-being.

    We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    Show More Show Less
    33 mins
  • E19 - HOW TO STAND OUT IN EMAIL COMMUNICATIONS | With Lisa Jones
    Aug 13 2025

    In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Lisa S. Jones, founder and chief I-mail officer at I-mail Inc., about the challenges of email communication in a world overwhelmed by messages. They discuss the importance of standing out in crowded inboxes, the effectiveness of video in email, and strategies for creating engaging content. Lisa shares insights from her entrepreneurial journey and emphasizes the significance of personalization and metrics in email marketing.

    We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

    - Carlos and the 1% Edge Team

    Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

    Visit Carlos Nouche’s website here: https://carlosnouche.com/

    Listen to The 1% Edge on these podcast platforms:
    Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
    Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

    #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
    The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    Show More Show Less
    32 mins