In this episode of the 1% Edge Podcast, host Carlos Nouche and guest Todd Caponi delve into the intricacies of negotiation skills, emphasizing the importance of transparency and mutual alignment in the sales process. They discuss the evolution of negotiation from a transactional event to a continuous process, highlighting the need for sales professionals to establish a sound basis for pricing and to navigate the challenges posed by procurement teams. Todd introduces his concept of the 'Four Levers of Negotiation' and shares insights on common mistakes made during negotiations, ultimately advocating for a relationship-focused approach that values long-term partnerships over short-term gains.

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- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

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Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
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The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.