Living with parents, drowning in 📦 boxes, and counting down to a dream kitchen reno 🏡—but still dropping UGC truth bombs you need to hear. In this episode, Xanthe shares the 3 habits quietly killing your UGC game (and your sanity) and what to do instead. The last one? Total permission slip. 🧘‍♀️

What you’ll learn 👇

⭐ Why reach/views don’t impress brands—and which metrics actually do 💸

⭐ The smarter way to land gigs than sliding into brand DMs 📧

⭐ How to stop stressing about posting daily ⏰ (spoiler: you don’t need to)

This is for you if…

👉 You’re over vanity metrics 🙄

👉 You’ve been DMing brands with zero replies 🦗

👉 You want bigger UGC deals without burning out 🔥

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What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold pitching and trial-and-error to becoming a go-to creator for brands.

We get into the real highs (flexibility, creative freedom, inbound clients 🙌) and the myths (spoiler: it’s not “easy money”), plus Phoebe shares the strategies, mindset shifts, and content hacks that keep her booked and busy while juggling mum life.

Think of this as your behind-the-scenes pass into how a UGC veteran built longevity in the industry, navigates brand relationships, and keeps things authentic in a world of scripted briefs.

✨ This episode is for you if…

• You’re curious about what it actually takes to build a full-time UGC business
• You’re a new creator who’s tired of hearing “just pitch more” without real advice
• You’ve wondered how to balance UGC, personal brand, and family life without burning out
• You want to know what brands really value (hint: it’s not just follower count)
• You’re ready to hear the biggest myths + truths about UGC from someone who’s been in it for years

👉 Loved this convo? Go give Phoebe a follow on Instagram: @ugc_by_phoebe_alexander

✨ And if you want more UGC chats, tips, and real-talk moments, make sure you’re following me over on IG too: @that.ugc.mum

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In this episode, Xanthi keeps it real about the messy beginnings of a UGC business, sharing how her first year was a “bin fire” of mistakes and self-doubt, her second year brought clarity and flow, and her third year opened the door to confidence, retainer clients, and even passive income. She talks about the resilience needed to push through the early stages, why quitting too soon robs you of future opportunities, and the mindset shifts that change everything.

Fresh off a three-week family holiday in Indonesia, she dives into how she managed client work while away, the systems she put in place to make it possible, and her long-term dream of running her UGC business while sailing around the world.

The heart of this episode is her breakdown of the 7 habits of highly effective UGC creators—from treating your work like a business, nurturing client relationships, and leading with numbers, to sharpening your skills, staying in your creative lane, pitching bold ideas, and finding your UGC besties.

This is a mix of hard truths, practical strategies, and encouragement for creators at every stage—whether you’re in year one chaos or building your empire in year three and beyond.

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In this week’s episode of That UGC Mum Podcast, I sit down with the fabulous Liz — PR pro turned beauty-content queen — for a raw, hilarious, and unexpectedly deep chat about the highs, lows, and “is this even worth it?” moments of building a UGC career.

We talk about pivoting niches without losing your identity, the sting of being ghosted by that dream brand, and why the content that isn’t perfect often converts best. Liz shares how community saved her sanity, why she finally hit her “f*ck it” stage, and the power of pitching like you actually mean it.

If you’ve ever doubted yourself, questioned your rates, or wondered if that bed sheet backdrop is “professional enough” — this one will feel like a hug and a hype speech rolled into one.

Follow her on IG here → @life__withliz

✨ This is for you if…

• You’re a mum in UGC who’s tired of the highlight-reel version of the industry
• You’ve been ghosted by brands and need reassurance it’s not just you
• You’re ready to move beyond your niche without losing your magic
• You want to know how to turn community into contracts (and keep your sanity)
• You love hearing the unpolished, real-life side of UGC success stories

Book a Coaching Call with Me

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Buckle up, beautiful—this week’s guest is proof that you don’t need a five-step plan or a five-year vision to make your UGC dreams happen. You just need guts, Wi-Fi, and maybe a camper van.

Meet Christina—a mama of four, a self-taught editor, and a UGC powerhouse who scored a £740 brand deal 12 days into her journey. From misspelling “UGC” on TikTok (yes, really) to hiring a VA just nine months in, her story is a masterclass in starting before you’re ready… and doing it your way.

In this ep, we talk about:

• Building a UGC biz with literal chaos in the background (cue: Frozen soundtrack)
• How hiring help early can save your sanity (hello, Bento)
• Platforms that actually pay (Fiverr fans, this one’s for you)
• The real work behind those dreamy “£400 for 20 seconds” paydays
• Why making time for you is the secret to magnetic momentum

This isn’t just a convo—it’s a permission slip to start scrappy, show up real, and scale sustainably.

• You’re a mum juggling tiny humans and a big dream
• You’ve been waiting to feel “ready” to start your UGC biz
• The idea of filming while your toddler naps gives you stress hives
• You’re curious about using platforms like Fiverr, A12, or Bento
• You want real talk about burnout, boundaries, and building a biz that lasts
• You secretly wonder if everyone else has their act together (spoiler: they don’t)

Follow Cristina:

IG: @iamcristina.suarez

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Ever feel like you're making it up as you go? Welcome to the club, babe—every successful UGC creator has been there. But the ones who rise fast? They fake it strategically.

In this unfiltered episode, I’m walking you through exactly how to show up like a confident pro before you’ve landed your first paid gig. From setting up your business backend like a boss to speaking like a strategist on brand calls (yes—even when you’re sweating bullets), this is the real-deal roadmap to building trust, credibility, and momentum fast.

If you’ve ever asked yourself “Am I even allowed to do this?”—this episode is your permission slip.

🎧 Tune In If:

– You’re just getting started in UGC but want to look polished, not panicked

– You’re building your first portfolio and wondering if brands will take you seriously

– You’re ready to stop winging it and start owning it

💌 Links & Resources:

Get on the secret priority list for my upcoming UGC Immersion!

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DM me on Instagram and tell me what resonated most from today’s ep!

🔥 Quote to Remember:

"You don’t need to wait for clients to feel legit. You just need to start showing up like you already are."

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We welcome the delightful Chelsea Anderson to the mic—a creative powerhouse, UGC creator, art innovator, and mum of two wild boys.

We get into:

💡 Chelsea’s surprising entry into UGC (spoiler: it started with a bio update!)

🎨 How a daycare centre turned her into their resident Art Innovator (aka messy-play queen)

💬 The difference between influencer and creator—and why it matters

💥 Lessons in pricing, usage rights, and being ghosted (we’ve all been there)

📍 Why Chelsea’s moving toward travel content (cocktail + island = the dream)

🌊 Real talk about burnout, boundaries, and running a business that actually aligns

🎥 What kind of content is actually performing for her clients

💻 Editing on her phone, filming with toddlers, and the things that feel “chorey” in her process

👩‍💻 Plus: media kits vs portfolios, asking brands for ad performance stats, and how to make retainer deals work

If you’re a multi-passionate, creative mum trying to carve out a sustainable, joy-fuelled business—you’ll feel so seen in this convo. Chelsea is your down-to-earth reminder that messy, imperfect, from-the-heart content is the vibe.

👀 Follow Chelsea:

IG: @chelseanderson (Chelsea Anderson with one “A”—you’ll get it when you listen)

💌 Love the pod?

This show is DIY, bootstrapped, and fuelled by caffeine and DMs from beautiful listeners like you. If you’re vibing with That UGC Mum:

👉 Share it with a fellow mumpreneur

👉 Leave a cheeky review

👉 Hit subscribe so you never miss an episode

Big love, always.

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We’re baaaack! Season 2 is here and we're diving straight into the fun (and freakishly accurate) stuff: the 7 UGC Mum Archetypes. Whether you’re colour-coding your pitch tracker, filming barefoot in your lounge, or booking high-ticket gigs while ghosting Instagram—there’s a version of you in this episode.

Xanthe dishes on each archetype with love, laughs, and low-key wisdom. Plus, she shares where she’s at in her own UGC journey—spoiler alert: there’s a VA hire on the horizon and a glow-up in motion. Expect vibes, relatability, and a whole lot of “omg that’s me!” moments.

So, which UGC Mum are you?

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