Living with parents, drowning in 📦 boxes, and counting down to a dream kitchen reno 🏡—but still dropping UGC truth bombs you need to hear. In this episode, Xanthe shares the 3 habits quietly killing your UGC game (and your sanity) and what to do instead. The last one? Total permission slip. 🧘‍♀️

What you’ll learn 👇

⭐ Why reach/views don’t impress brands—and which metrics actually do 💸

⭐ The smarter way to land gigs than sliding into brand DMs 📧

⭐ How to stop stressing about posting daily ⏰ (spoiler: you don’t need to)

This is for you if…

👉 You’re over vanity metrics 🙄

👉 You’ve been DMing brands with zero replies 🦗

👉 You want bigger UGC deals without burning out 🔥

Book a Coaching Call with Me

UGC Contract Templates

Jingle: La La Love - Vocalista

What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold pitching and trial-and-error to becoming a go-to creator for brands.

We get into the real highs (flexibility, creative freedom, inbound clients 🙌) and the myths (spoiler: it’s not “easy money”), plus Phoebe shares the strategies, mindset shifts, and content hacks that keep her booked and busy while juggling mum life.

Think of this as your behind-the-scenes pass into how a UGC veteran built longevity in the industry, navigates brand relationships, and keeps things authentic in a world of scripted briefs.

✨ This episode is for you if…

• You’re curious about what it actually takes to build a full-time UGC business
• You’re a new creator who’s tired of hearing “just pitch more” without real advice
• You’ve wondered how to balance UGC, personal brand, and family life without burning out
• You want to know what brands really value (hint: it’s not just follower count)
• You’re ready to hear the biggest myths + truths about UGC from someone who’s been in it for years

👉 Loved this convo? Go give Phoebe a follow on Instagram: @ugc_by_phoebe_alexander

✨ And if you want more UGC chats, tips, and real-talk moments, make sure you’re following me over on IG too: @that.ugc.mum

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Jingle: La La Love - Vocalista

In this episode, Xanthi keeps it real about the messy beginnings of a UGC business, sharing how her first year was a “bin fire” of mistakes and self-doubt, her second year brought clarity and flow, and her third year opened the door to confidence, retainer clients, and even passive income. She talks about the resilience needed to push through the early stages, why quitting too soon robs you of future opportunities, and the mindset shifts that change everything.

Fresh off a three-week family holiday in Indonesia, she dives into how she managed client work while away, the systems she put in place to make it possible, and her long-term dream of running her UGC business while sailing around the world.

The heart of this episode is her breakdown of the 7 habits of highly effective UGC creators—from treating your work like a business, nurturing client relationships, and leading with numbers, to sharpening your skills, staying in your creative lane, pitching bold ideas, and finding your UGC besties.

This is a mix of hard truths, practical strategies, and encouragement for creators at every stage—whether you’re in year one chaos or building your empire in year three and beyond.

Book a Coaching Call with Me

UGC Contract Templates

Jingle: La La Love - Vocalista