From Milwaukee trade show floors to global maritime boardrooms, we reflect on what it really means to know your audience—and why that tired phrase doesn't cut it anymore.

We chat about the power of segmentation beyond just industry buckets, the magic of micro case studies, and the real MVP of modern marketing: resonance. Plus, we spill the tea on how AI can help personalize messaging without sucking your soul dry.

If you’ve ever screamed into the LinkedIn void wondering why no one clicks your beautifully crafted content… this one’s for you.

In our (yes, we made it—cue the confetti!), we kick off our October theme: Content & Branding Strategies by diving headfirst into the wild world of mapping the buyer journey. If you’ve ever thrown up your hands mid-sales cycle yelling, “Why are they ghosting us?!”, this one's for you.

We reflect on our own trade show tales (some glorious, some...not), break down why most buyer journeys resemble spaghetti more than a staircase, and explore how to build a revenue-operating system that actually makes sense. We cover why cross-functional input is crucial, how AI tools can (actually) help, and why it’s not about your process—it's about theirs.

Spoiler: it’s messy, non-linear, and buyers change their minds 3.1 times on average. You’ll laugh, you’ll cry, you’ll want to workshop your pipeline.

In this episode, we leap headfirst into fall — aka the “Business New Year” — and trade show season. We spill the beans on prepping for events, navigating awkward booth chats, and following up without sounding like a desperate ex. Andy shares a cautionary tale about a supplier who nose-dived from hero to horror story, reminding us all how fragile reputation can be. Meanwhile, we debate whether booking a follow-up at a cocktail party is charming or just weird. If you’re gearing up for conference chaos, this one’s for you.

It’s the Business New Year and we’re kicking things off with a globe-trotting topic—international expansion! This week, one of us is podcasting from a Polish hotel (with surprisingly good Wi-Fi), and we’re diving into the joys of taking your business beyond borders.

We unpack everything from AI-enhanced productivity to why blindly opening a foreign office is the corporate equivalent of ordering sushi at a gas station. You'll learn why your ideal buyer matters more than red tape, the pitfalls of hybrid models, and how to tell if a country is ready for what you're selling—or if they’d rather you just sell them newspapers.

If you’ve ever thought, “Let’s just go to Europe!”—stow your passport for a moment and listen up.

We’re back from our weather updates across the globe (you're welcome) to kick off the “Business New Year” with a bang—or at least with fewer bad pitches. In this episode, we dig into the surprisingly elusive art of customer experience and why your 20-slide company history isn’t winning you any deals.

Andy shares a story of a pitch so generic it could've been written by a chatbot in 2011, and we riff on how tailored value, consistency, and cross-functional support are the real MVPs of customer loyalty. We also dive into why renewal doesn't always mean contracts—it means relevance.

If you're looking for ideas on how to stand out without just shouting louder, this one’s for you.

We’re declaring September the Business New Year and kicking off Q4 like it’s January 1st — minus the gym membership guilt and broken resolutions. In this episode, we talk about how to reset after the summer slowdown, re-energize your team, and approach the last quarter with purpose and momentum.

Scott shares how a casual conversation with his wife turned into a full-blown account growth strategy (and a two-page template), while we both reflect on how September offers a clean slate — for planning, refocusing, and maybe even getting the team to cook something that doesn’t involve a microwave.

We unpack how to turn urgency into discipline, chaos into clarity, and Q4 into both a strong finish and a thoughtful start to the year ahead. It’s part cheerleading, part therapy, and part tactical checklist. Welcome to the Business New Year — bring your own Timbits.

In this episode, we take on the sometimes awkward, often misunderstood world of probationary periods. Are they necessary checkpoints or just a corporate commitment-phobe’s way of saying “it’s not me, it’s you”? One of us thinks they’re essential for building trust, the other thinks they’re a lazy crutch for indecisive leaders. Spoiler: it gets spicy.

We also share a hilarious cautionary tale involving a sales call, a window manufacturer, and a near-existential panic about phishing scams—because apparently, trying to be productive is now a security risk.

Whether you're hiring, being hired, or just trying not to get catfished by a Sales Prospecting vendor, this one’s for you.

In this episode of Tea and Timbits, we get a painfully relatable tale of legal déjà vu, where Scott finds himself buried in contract markup mayhem. Spoiler: ChatGPT didn’t save him, but it was close.

Then we shift gears and dive into the real meat: how to onboard new sales hires by fostering collaboration between sales, marketing, and finance. We explore why alignment isn’t just HR’s problem and how onboarding needs more than product knowledge—it needs a unified commercial culture. Plus, should marketing meet your new hire before they start? We debate it. Politely. Mostly.