From Milwaukee trade show floors to global maritime boardrooms, we reflect on what it really means to know your audience—and why that tired phrase doesn't cut it anymore.

We chat about the power of segmentation beyond just industry buckets, the magic of micro case studies, and the real MVP of modern marketing: resonance. Plus, we spill the tea on how AI can help personalize messaging without sucking your soul dry.

If you’ve ever screamed into the LinkedIn void wondering why no one clicks your beautifully crafted content… this one’s for you.

In our (yes, we made it—cue the confetti!), we kick off our October theme: Content & Branding Strategies by diving headfirst into the wild world of mapping the buyer journey. If you’ve ever thrown up your hands mid-sales cycle yelling, “Why are they ghosting us?!”, this one's for you.

We reflect on our own trade show tales (some glorious, some...not), break down why most buyer journeys resemble spaghetti more than a staircase, and explore how to build a revenue-operating system that actually makes sense. We cover why cross-functional input is crucial, how AI tools can (actually) help, and why it’s not about your process—it's about theirs.

Spoiler: it’s messy, non-linear, and buyers change their minds 3.1 times on average. You’ll laugh, you’ll cry, you’ll want to workshop your pipeline.

In this episode, we leap headfirst into fall — aka the “Business New Year” — and trade show season. We spill the beans on prepping for events, navigating awkward booth chats, and following up without sounding like a desperate ex. Andy shares a cautionary tale about a supplier who nose-dived from hero to horror story, reminding us all how fragile reputation can be. Meanwhile, we debate whether booking a follow-up at a cocktail party is charming or just weird. If you’re gearing up for conference chaos, this one’s for you.