Scott Desgrosseilliers, founder of Wicked Reports and creator of the 5 Forces system, joins the Table Rush Talk Show to reveal how to cut through marketing data noise and make profitable decisions. From his Scale, Chill, Kill framework to behind-the-scenes stories with Cheech & Chong and ClickFunnels, Scott explains why most attribution fails—and how to fix it. We also dive into meditation, entrepreneurial resilience, and why podcast guesting has become his top-of-funnel growth engine. Whether you’re running $20K or $2M in ads, this conversation gives you the clarity to measure, signal, and act.

📄 Show Notes

Today on the Table Rush Talk Show, Mischa sits down with Scott Desgrosseilliers, founder of Wicked Reports and creator of the 5 Forces system, to unpack how to stop flying blind in marketing and start making data-driven moves that actually pay off. Scott shares his journey from helping a lobster company prove Facebook ads can sell lobster, to working with household names like Cheech & Chong and ClickFunnels. He introduces his Scale, Chill, Kill framework, explains why attribution is the “marketing scoreboard,” and reveals how Wicked Reports blends AI with human sanity checks. But this conversation goes deeper than dashboards. Scott opens up about meditation, the Monroe Institute, and the spiritual practices that help him move “stuckness into flow” as a founder. In a surprising twist, we riff on hair, frameworks, and why keeping play in your daily routine might be the secret to both energy and longevity. We close with Scott’s recent foray into podcast guesting—why he’s doing it, how PodPitch got him booked, and why he believes podcasts have doubled his pipeline in just three months. If you’ve ever wondered how to make sense of your marketing spend, balance hustle with inner growth, or use podcasts as a serious growth channel, you’ll love this one.

What You’ll Learn in This Episode:

• The Scale, Chill, Kill framework for managing ad campaigns
• Why attribution is really just your marketing scoreboard
• How Wicked Reports blends AI with human sanity checks
• The lobster story that sparked a SaaS company
• Insights from meditation, binaural beats, and flow practices
• Why podcast guesting has become Scott’s #1 top-of-funnel strategy

Resources & Links:

WickedReports.com

5Forces.com

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📖 Episode Summary - Most B2B brands still play it safe—buttoned-up campaigns, jargon-filled decks, and content that gets ignored. Aidan Brannigan thinks that’s a huge mistake. At just 24, he’s the founder of No Boring Brands, the first creative humor agency for B2B, where he helps Fortune 500s, SaaS unicorns, and legacy brands rack up over a million organic views every day with memes and skits.

In this conversation, Aidan and Mischa unpack how humor becomes a serious growth engine. You’ll hear the crypto crash that nearly derailed him at 20, why Trainual went from 5K impressions to 15M/month, and how AI fits into the future of cultural content.

This isn’t just about memes—it’s really about moving at the speed of culture, taking risks that most brands avoid, and finding ways to make serious industries not just relevant, but unforgettable.

📝 Show Notes

In this episode of the Table Rush Talk Show, host Mischa Zvegintzov sits down with Aidan Brannigan —founder of No Boring Brands—to explore how humor is reshaping the way B2B companies grow.

What you’ll learn in this episode:

• 🚀 How Aidan went from losing $500K in crypto at 20 to building campaigns with 500M+ organic views.
• 🤯 Why humor works in B2B—even in “serious” industries.
• 🧩 Aidan’s simple framework for creating memes that actually land (and how you can try it).
• 🤖 Where AI helps creativity… and where it falls flat.
• 🥩 What losing a spam-eating contest to Joey Chestnut taught him about brand storytelling.

Connect with Aidan:

Website → noboringbrands.co

LinkedIn → Aidan Brannigan

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• How to find podcasts that attract your ideal audience.
• How to get booked without the hassle.

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Kyle Whitehill on Connecting the Unconnected, CEO Truths—and a Surprise Cameo from Lucy

What happens when a global CEO decides that leadership isn’t just about contracts and growth, but about education, dignity, and connection?

In this conversation, I sit down with Kyle Whitehill, CEO of Avanti Communications, to explore the human side of telecom leadership. From sober karaoke nights in India, to making the tough call to keep 300,000 African schoolgirls connected to online education, Kyle shares how courage and compassion shape the future of global connectivity.

And just when you think you’ve heard it all, his assistant Lucy jumps in for a surprise cameo, offering a candid, behind-the-scenes look at what it’s really like to work alongside a visionary CEO. Together, they deliver insights that are strategic, heartfelt, and surprisingly fun.

In This Episode:

• Why the future of connectivity is about people, not satellites
• Kyle’s global journey: from Vodafone in Ghana, Qatar, and India to leading Avanti
• The multi-orbit strategy explained in plain English: “the right capacity, at the right price”
• Project iMlango: why Kyle refused to cut off education for 300,000 children in Kenya
• Stories of culture and growth: dancing sober to Hotel California with his Indian team
• The lonely truth of being a CEO—and why calling out hidden issues builds trust
• Kyle’s trusted inner circle of advisors and how they keep him honest
• Lucy’s surprise cameo: how she sees Kyle’s leadership, his quirks, and the lighter side of running a global business

Guest Links:
🌍 Avanti Communications
💼 Connect with Kyle on LinkedIn

Share this episode with someone who believes business can be a force for good.

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• How to find podcasts that attract your ideal audience.
• How to get booked without the hassle.

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📝 Episode Summary: What if the key to changing your life isn’t working harder—but rewiring your mind at its deepest level? In this powerful episode, transformation coach Sheryne Wilson shares how the loss of her father set her on a journey to heal her own body and mind, leading her to master NLP, hypnotherapy, and the science of the subconscious. Sheryne reveals why “focusing on the problem is part of the problem,” and offers practical, science-backed techniques to help you break free from old patterns, close mental loops, and unlock your true potential. Whether you’re facing burnout, stuck in self-sabotage, or ready for a breakthrough, this conversation is packed with inspiration and actionable tools to help you create lasting change from the inside out.

📄 Show Notes
In this most downloaded episode ever, I sit down with transformation coach Sheryne Wilson, whose journey from grief to healing led her to master NLP, hypnotherapy, bioenergetics, and quantum linguistics. After losing her father—her best friend—to a rare cancer, Sheryne not only navigated deep grief but also healed her own autoimmune illnesses through an unconventional mix of science, psychology, and energy work.

You’ll learn:

• Why “focusing on the problem is part of the problem” keeps you stuck—and how to break free.
• The science of NLP and how language can bypass your conscious mind to reprogram your subconscious.
• What hypnotherapy really is (hint: you’re in trance more often than you think).
• How to close “open loops” from past trauma and free up mental energy.
• A simple, sticky-note technique to retrain your brain and shift destructive patterns.
• Why giving your unconscious mind a new focus can stop self-sabotage in its tracks.

Referenced in this episode:

• Inner Mind Performance
• Sheryne on Facebook
• Tony Robbins
• Linda Easthouse
• Tad James
• Richard Bandler
• Eliza Schlesinger
• Tools for a Good Life Summit

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• How to find podcasts that attract your ideal audience.
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✍️ Episode Summary: You’ve been told pain is inevitable. That cartilage can’t heal. That aging means breaking down. But what if that’s not true?

In this episode of the Table Rush Talk Show, Dr. Fawad Mian—double board-certified neurologist and founder of Ascend Regenerative—shares his personal journey from patient to pioneer. After surgeries, steroid injections, and a system that offered only temporary fixes, Dr. Mian took healing into his own hands—literally—and discovered the power of regenerative medicine. From PRP and stem cell therapy to shockwave and laser treatments, his practice helps patients heal naturally and avoid the devastating cycle of masking pain with pills and procedures.

You’ll hear the truth about the corporate medical system, the long-term damage of short-term solutions, and the emotional transformation that follows physical healing. Whether you're an athlete, an aging parent, or just tired of hearing “there’s nothing we can do”—this one will shift your entire view of what’s possible.

📌 Show Notes with Links:

Guest: Dr. Fawad Mian
Practice: Ascend Regenerative / ProloHealing
Location: Denville, NJ
Book: Getting to Pain-Free
Community Newsletter & Memory Course: Join Here → Click “Courses” in the top menu or email ask@prolohealing.com

In this episode:

• Why the “standard of care” is often a fast-track to surgery
• What PRP, stem cells, and shockwave therapy actually do
• Dr. Mian’s personal story of pain, misdiagnosis, and ultimate healing
• Why steroids may be doing more harm than good
• The real reason we assume pain is permanent—and how to undo it
• How to advocate for yourself in a system that profits from your decline
• Why motivation and mindset matter more than your MRI results
• What to do if you’re feeling aches and pains but don’t want to get stuck in the system

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• How to find podcasts that attract your ideal audience.
• How to get booked without the hassle.

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What does it take to go from cashiering at Kroger to self-publishing 12 books and launching a self-help movement?

In this conversation with Andrew Taylor, you’ll hear how a lifelong “overthinker” finally broke through fear and perfectionism to create his TaylorED Time system and children’s book series. Andrew gets candid about the mindset traps that nearly stopped him, the tiny steps that helped him publish, and why anyone can start building their character and “living the life fantastic.”

Whether you’re an aspiring author, a dreamer stuck in planning mode, or someone who just needs a creative push, Andrew’s story will remind you: it’s never too late to rise from the ashes like the Phenomenal Phoenix.

📄 Show Notes

Andrew Taylor is a grocery store cashier by day and a self-published author of 12 books by night. In this Table Rush Talk Show episode, we dive into:

• How Andrew pushed past years of overthinking to write and publish TaylorED Time and its companion workbook
• Why his children’s books (The Phenomenal Phoenix, Something Small, and more) hold deeper lessons about resilience and perspective
• The single Dolly Parton quote that keeps him moving forward
• What it feels like to do your first-ever podcast interview—and how Andrew’s finding his voice in real time

👉 Check out Andrew’s books at tayloredtime.com/books-and-beyond

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📝 Podcast Summary: You’ve launched the product. You’ve dabbled in Facebook Ads. Maybe even hired a freelancer or two. But something’s still… off. Enter Brook Shepard.

As founder of Mason Interactive, Brook’s been quietly helping brands scale for 15+ years by merging hard data with human-centered strategy—and in this episode, he explains why most paid media flops (and what to do instead). From ad agencies faking dashboards to solopreneurs who think they’re “not ready” to scale, this conversation uncovers the real reasons your marketing isn’t converting—and how to fix it.

🎧 Whether you're DIY'ing your ads, hiring help, or scaling fast—this episode will rewire how you think about growth.

📄 Show Notes

In this episode of the Table Rush Talk Show, host Mischa Zvegintzov interviews Brook Shepard, founder of Mason Interactive, a full-service digital marketing agency that’s helped ecommerce, education, and healthcare brands scale with strategy, design, and data.

They dive into:

• Why data without story is dangerous—and vice versa
• The real reason most brands fail with paid ads
• How Brook saved a major brand from a 40% drop in ROAS
• What solopreneurs get wrong about timing their ad spend
• AI’s role in advertising—and why it’s not the savior people think
• Brook’s truth bomb: “If it’s not helping the bottom line, it’s just decoration.”

💡 Whether you’re scaling or just starting, this episode is a crash course in paid growth—with zero fluff.

🎯 Learn more about Brook’s approach or start a conversation:

• 📍 Work with Mason Interactive
• 🌐 Visit masoninteractive.com
• 💼 Connect with Brook on LinkedIn
• ▶️ Watch Mason Interactive on YouTube

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• How to find podcasts that attract your ideal audience.
• How to get booked without the hassle.

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✍️ Episode Summary

This isn’t just about productivity—it’s about reclaiming your life.

In this raw and revealing conversation, David Wood—former Fortune 100 actuary turned world-class coach—breaks down how high-achievers can double their revenue and their time off by focusing on less. He shares how personal tragedy, burnout, and a near-fatal accident became the forge for his signature “30% more courage” method. You’ll walk away with practical tactics, deep mindset shifts, and a wake-up call to start living without regrets.

📍 Free Resource: Take David’s Focus Quiz at www.focus.ceo/quiz to discover where you're leaking time and impact.

📄 Show Notes

🎙️ Guest: David Wood

• 🌐 Website: focus.ceo | davidianwood.com
• 💡 Free Resource: focus.ceo/quiz
• 📲 LinkedIn: linkedin.com/in/focus-ceo

🧠 Mentioned Books

• The Way of the Superior Man by David Deida
• Radical Honesty by Brad Blanton

🧩 Key Takeaways

• If you feel scattered and overcommitted—you probably are.
• “Focus on less + 30% more courage” is the secret to more time, money, and freedom.
• The hard conversations you avoid are the doorway to growth.
• Personal breakthroughs fuel professional success.
• David’s coaching starts at $2k/month (sliding scale available).
• If the coaching isn’t worth it, he donates your fee to charity.

🔗 CTA Recap

• ✅ Take the Focus Quiz – focus.ceo/quiz
• 📬 Want coaching? David’s current rate is $2k/month on a sliding scale!
• 🤝 Connect: linkedin.com/in/focus-ceo

Mischa's Stuff!

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• How to speak with confidence and authenticity.
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• How to get booked without the hassle.

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______________________

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