Scott Desgrosseilliers, founder of Wicked Reports and creator of the 5 Forces system, joins the Table Rush Talk Show to reveal how to cut through marketing data noise and make profitable decisions. From his Scale, Chill, Kill framework to behind-the-scenes stories with Cheech & Chong and ClickFunnels, Scott explains why most attribution fails—and how to fix it. We also dive into meditation, entrepreneurial resilience, and why podcast guesting has become his top-of-funnel growth engine. Whether you’re running $20K or $2M in ads, this conversation gives you the clarity to measure, signal, and act.

📄 Show Notes

Today on the Table Rush Talk Show, Mischa sits down with Scott Desgrosseilliers, founder of Wicked Reports and creator of the 5 Forces system, to unpack how to stop flying blind in marketing and start making data-driven moves that actually pay off. Scott shares his journey from helping a lobster company prove Facebook ads can sell lobster, to working with household names like Cheech & Chong and ClickFunnels. He introduces his Scale, Chill, Kill framework, explains why attribution is the “marketing scoreboard,” and reveals how Wicked Reports blends AI with human sanity checks. But this conversation goes deeper than dashboards. Scott opens up about meditation, the Monroe Institute, and the spiritual practices that help him move “stuckness into flow” as a founder. In a surprising twist, we riff on hair, frameworks, and why keeping play in your daily routine might be the secret to both energy and longevity. We close with Scott’s recent foray into podcast guesting—why he’s doing it, how PodPitch got him booked, and why he believes podcasts have doubled his pipeline in just three months. If you’ve ever wondered how to make sense of your marketing spend, balance hustle with inner growth, or use podcasts as a serious growth channel, you’ll love this one.

What You’ll Learn in This Episode:

• The Scale, Chill, Kill framework for managing ad campaigns
• Why attribution is really just your marketing scoreboard
• How Wicked Reports blends AI with human sanity checks
• The lobster story that sparked a SaaS company
• Insights from meditation, binaural beats, and flow practices
• Why podcast guesting has become Scott’s #1 top-of-funnel strategy

Resources & Links:

WickedReports.com

5Forces.com

Mischa's Stuff!

Join my Podcast guest speaking Masterclass: https://www.influencetour.com/go
This Masterclass will teach you:

• How to speak with confidence and authenticity.
• How to find podcasts that attract your ideal audience.
• How to get booked without the hassle.

Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.

Join us and start your journey to becoming a podcast guest-speaking pro!

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______________________

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📖 Episode Summary - Most B2B brands still play it safe—buttoned-up campaigns, jargon-filled decks, and content that gets ignored. Aidan Brannigan thinks that’s a huge mistake. At just 24, he’s the founder of No Boring Brands, the first creative humor agency for B2B, where he helps Fortune 500s, SaaS unicorns, and legacy brands rack up over a million organic views every day with memes and skits.

In this conversation, Aidan and Mischa unpack how humor becomes a serious growth engine. You’ll hear the crypto crash that nearly derailed him at 20, why Trainual went from 5K impressions to 15M/month, and how AI fits into the future of cultural content.

This isn’t just about memes—it’s really about moving at the speed of culture, taking risks that most brands avoid, and finding ways to make serious industries not just relevant, but unforgettable.

📝 Show Notes

In this episode of the Table Rush Talk Show, host Mischa Zvegintzov sits down with Aidan Brannigan —founder of No Boring Brands—to explore how humor is reshaping the way B2B companies grow.

What you’ll learn in this episode:

• 🚀 How Aidan went from losing $500K in crypto at 20 to building campaigns with 500M+ organic views.
• 🤯 Why humor works in B2B—even in “serious” industries.
• 🧩 Aidan’s simple framework for creating memes that actually land (and how you can try it).
• 🤖 Where AI helps creativity… and where it falls flat.
• 🥩 What losing a spam-eating contest to Joey Chestnut taught him about brand storytelling.

Connect with Aidan:

Website → noboringbrands.co

LinkedIn → Aidan Brannigan

Mischa's Stuff!

Join my Podcast guest speaking Masterclass: https://www.influencetour.com/go
This Masterclass will teach you:

• How to speak with confidence and authenticity.
• How to find podcasts that attract your ideal audience.
• How to get booked without the hassle.

Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.

Join us and start your journey to becoming a podcast guest-speaking pro!

Register Now 👉 https://www.influencetour.com/go

______________________

For social Media:

LinkedIn - https://www.linkedin.com/in/mischaz/

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Kyle Whitehill on Connecting the Unconnected, CEO Truths—and a Surprise Cameo from Lucy

What happens when a global CEO decides that leadership isn’t just about contracts and growth, but about education, dignity, and connection?

In this conversation, I sit down with Kyle Whitehill, CEO of Avanti Communications, to explore the human side of telecom leadership. From sober karaoke nights in India, to making the tough call to keep 300,000 African schoolgirls connected to online education, Kyle shares how courage and compassion shape the future of global connectivity.

And just when you think you’ve heard it all, his assistant Lucy jumps in for a surprise cameo, offering a candid, behind-the-scenes look at what it’s really like to work alongside a visionary CEO. Together, they deliver insights that are strategic, heartfelt, and surprisingly fun.

In This Episode:

• Why the future of connectivity is about people, not satellites
• Kyle’s global journey: from Vodafone in Ghana, Qatar, and India to leading Avanti
• The multi-orbit strategy explained in plain English: “the right capacity, at the right price”
• Project iMlango: why Kyle refused to cut off education for 300,000 children in Kenya
• Stories of culture and growth: dancing sober to Hotel California with his Indian team
• The lonely truth of being a CEO—and why calling out hidden issues builds trust
• Kyle’s trusted inner circle of advisors and how they keep him honest
• Lucy’s surprise cameo: how she sees Kyle’s leadership, his quirks, and the lighter side of running a global business

Guest Links:
🌍 Avanti Communications
💼 Connect with Kyle on LinkedIn

Share this episode with someone who believes business can be a force for good.

Mischa's Stuff!

Join my Podcast guest speaking Masterclass: https://www.influencetour.com/go
This Masterclass will teach you:

• How to speak with confidence and authenticity.
• How to find podcasts that attract your ideal audience.
• How to get booked without the hassle.

Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.

Join us and start your journey to becoming a podcast guest-speaking pro!

Register Now 👉 https://www.influencetour.com/go

______________________

For social Media:

LinkedIn - https://www.linkedin.com/in/mischaz/

Subscribe and share with your business associates who could use a listen!