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Super Obvious with James Tuckerman

Super Obvious with James Tuckerman

By: James Tuckerman
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 Get your weekly dose of business strategies that are Super Obvious... once you know them. 🤪 The smartest sales and marketing tactics are often hidden in plain sight. You just need someone to point them out. Join James Tuckerman as he uncovers super obvious (yet often overlooked) strategies with top industry experts. Upcoming guests include Marcel Petitpas (Parakeeto), Krista Martin (Make Sales Easy), Brendan Gillen (The Growth Gen), Taryn Williams (The Right Fit), Simon Bowen (Models Method), Jason Swenk (Agency Mastery 360), Taki Moore (Black Belt), Ross O’Lachlainn (Conversion Engineering), Peter Lackovic (The Sales Institute), Wendy Weiss (The Queen of Cold Calling), Chandell Labbozzetta (Life Puzzle), Rana Saini (Business Coach & Speaker), Chris Morrison, John Jonas (OnlineJobs.ph), and Mark Lim (Magnetic Alliance). Tim Ferriss (The Tim Ferriss Show), Gary Vaynerchuk (The GaryVee Audio Experience), Alex Hormozi (The Game), Jordan Harbinger (The Jordan Harbinger Show), Lewis Howes (The School of Greatness), Andrew Huberman (Huberman Lab), Chris Do (The Futur Podcast), Amy Porterfield (Online Marketing Made Easy), Pat Flynn (Smart Passive Income Podcast), Reid Hoffman (Masters of Scale), Russell Brunson (Marketing Secrets), Tony Robbins (The Tony Robbins Podcast), Noah Kagan (Noah Kagan Presents), Ed Mylett (The Ed Mylett Show), Seth Godin (Akimbo) and Stephen Bartlett (Diary of a CEO).Copyright 2025 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • How Agencies and Consultants Should REALLY Price Their Services with Marcel Petitpas of Parakeeto

    How Agencies and Consultants Should REALLY Price Their Services with Marcel Petitpas of Parakeeto
    Mar 4 2025

    Pricing services is tricky — especially when your work is complex, customized, and high-value. In this episode of Super Obvious, I'm joined by Marcel Petitpas, CEO of Parakeeto, who helps agencies and consultants ditch the guesswork and price profitably. Marcel breaks down:

    • Why most agencies and consultants undercharge—and how to fix it
    • The biggest pricing mistakes that kill your margins
    • How to stop trading time for money (and what to do instead)
    • The difference between cost-based, value-based, and productized pricing
    • Simple pricing frameworks that actually increase profit without scaring away clients

    If you're a consultant, agency owner, or service provider struggling to price your work, press play.
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    44 mins
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