How Agencies and Consultants Should REALLY Price Their Services with Marcel Petitpas of Parakeeto cover art

How Agencies and Consultants Should REALLY Price Their Services with Marcel Petitpas of Parakeeto

How Agencies and Consultants Should REALLY Price Their Services with Marcel Petitpas of Parakeeto

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Pricing services is tricky — especially when your work is complex, customized, and high-value. In this episode of Super Obvious, I'm joined by Marcel Petitpas, CEO of Parakeeto, who helps agencies and consultants ditch the guesswork and price profitably. Marcel breaks down:

  • Why most agencies and consultants undercharge—and how to fix it
  • The biggest pricing mistakes that kill your margins
  • How to stop trading time for money (and what to do instead)
  • The difference between cost-based, value-based, and productized pricing
  • Simple pricing frameworks that actually increase profit without scaring away clients

If you're a consultant, agency owner, or service provider struggling to price your work, press play.

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