• Startup Marketing 101: Allyson Letteri's Easy Guide to Making Your Mark

  • Feb 9 2024
  • Length: 40 mins
  • Podcast
Startup Marketing 101: Allyson Letteri's Easy Guide to Making Your Mark cover art

Startup Marketing 101: Allyson Letteri's Easy Guide to Making Your Mark

Listen for free

View show details

  • Summary

  • In this episode of the Marketing Spark podcast, Mark Evans sits down with Allyson Letteri to delve into the crucial role of strategic messaging and positioning for startups. 

    Allyson, the author of "Standout Startup," shares her extensive experience in helping startups navigate the complex landscape of product marketing. She emphasizes how startups often inadvertently become their own first product marketers, highlighting the importance of crafting messages that resonate with their ideal audience to fuel growth.

    Allyson offers a deep dive into the common pitfalls startups face, such as focusing too heavily on product features instead of benefits and the value they bring to customers. She stresses the significance of understanding your audience and using this knowledge to guide the development of compelling, high-converting content.

    The conversation covers practical advice on creating a marketing strategy that not only attracts but also retains customers by continuously adapting messaging to reflect product evolution and market dynamics.
    Show More Show Less
Show More Show Less

What listeners say about Startup Marketing 101: Allyson Letteri's Easy Guide to Making Your Mark

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.