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Marketing Spark (The B2B SaaS Marketing Podcast)

Marketing Spark (The B2B SaaS Marketing Podcast)

By: Mark Evans
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About this listen

30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.Copyright 2023 All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Breaking the Mold: How Zechariah Thomas Is Disrupting the Hockey Stick Industry with Swift Hockey
    Jul 23 2025

    What does it take to disrupt a $500 hockey stick market dominated by global giants?

    At just 22 years old, Zechariah Thomas is rewriting the rules with Swift Hockey—an elite stick brand that's affordable, player-first, and unapologetically bold.

    In this episode, Zechariah shares how he turned a personal frustration into a fast-growing startup, his roots in drop shipping, and what it takes to stand out against CCM, Bauer, and Reebok.

    From starting at 12 -years-old by re-selling products purchased at the Dollar Store hats to being featured on Dragon’s Den, his journey is a masterclass in speed, resilience, and scrappy entrepreneurship.

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    27 mins
  • From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice AI Category
    Jul 3 2025

    In this episode of Marketing Spark, Mark Evans sits down with Vahagn Sargsyan, VP of Marketing at Krisp, a pioneering voice AI company.

    Vahagn shares his unique journey from full-stack developer to marketing leader and dives into the strategies behind Krisp's emergence as a category-defining brand. He explains how Krisp went from a simple noise-cancellation tool to a comprehensive AI-powered communication platform used by millions, including enterprise clients like call centers and Discord.

    This conversation explores agile marketing, product-led growth, community-driven innovation, and how aligning closely with customers can fuel brand loyalty and expansion.

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    33 mins
  • Will AI Replace Us? Mitch Joel on the New Rules of Knowledge Work
    Jun 20 2025

    AI isn’t coming for the future of work—it’s already transforming it. In this episode, Mark Evans sits down with Mitch Joel, entrepreneur, author, and co-founder of Thinkers One, to unpack the seismic shifts AI is driving in knowledge work.

    From content creation to strategic decision-making, Mitch explains why the question isn’t if AI will take our jobs, but what we’re doing in case it does.

    This conversation explores what it means to stay relevant, creative, and human in a world where machines can mimic expertise in seconds. Y

    ou’ll also hear about Mitch’s journey from agency founder to digital futurist, and how Thinkers One is reshaping access to thought leadership.

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    43 mins
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