Dennis Doran interviews Erin O'Brien-Hofmann, the Director of Training and Education for District Council 21 of the International Union of Painters and Allied Trades. The conversation delves into Erin's advocacy for women in the construction industry, highlighting her efforts to increase female participation in the trades through initiatives like the Philadelphia Women's Committee and the WINK (Women in Non-Traditional Careers) program. They discuss the challenges women face, such as stereotypes and discrimination, and the importance of male allies in changing the industry narrative. Erin emphasizes the need for equal treatment and opportunities for women to prove their capabilities on construction sites.

Dennis Doran speaks with David Bradley, a global architect and certified professional coach. Bradley discusses the critical role of soft skills in the architecture industry and his mission to help professionals live intentionally and purposefully. He highlights how integrity, empathy, effective communication, and respect are essential for building relationships and resolving conflicts. Through personal anecdotes and professional insights, Bradley and Doran explore the nuances of coaching, the importance of dreaming big, and the careful use of assessments in personal development.

In this episode of Soft As Steel, guest host Madison Hull leads a panel discussion on the experiences of women in construction. Panelists Cynthia Grant, Aaron O'Brien Hoffman, Robert Williams, and Doreen Bartoldus share insights on overcoming unconscious biases and creating inclusive workplaces. They highlight the importance of mentorship, flexible policies for parents, and educational programs to empower women. The conversation underscores the need for industry change to support and increase women's representation in construction roles.