LISTEN TO THIS EPISODE OF YOU WANT A REAL STORY OF A CLIENT WHO GREW HER BUSINESS FROM A FEW SALES A MONTH TO AUTOPILOT SALES WHILE SHE’S ON LEAVE

This is the kind of story we don’t hear enough because it’s not about hustle or launching new products. It’s about strategy and knowing what actually moves the needle.

In this episode, I’m sharing a behind-the-scenes story of a seasonal product-based business owner who went from a couple of sales a month to consistent $8–10k revenue, even while stepping away on leave. She was a few months post-launch with big goals, a niche audience, and a product that solved a very real problem.

We focused on:

• 🔍 Messaging that speaks to a niche audience
• 💻 Website updates that convert
• 🚀 Getting visibility through viral reels, PR, and top-of-funnel awareness
• 📈 Using SEO as her most consistent traffic driver
• 🌀 Building a rinse & repeat marketing system that works without daily content

What made the difference was finding a strategy that matched the season she was in—simple, effective, and sustainable.

Now she’s running her biz with ease and we’re gearing up to scale in a BIG way.

Topics We Discuss: Product Business Strategy, Seasonal Product Growth, SEO Marketing, Autopilot Sales, Maternity Leave Planning, Sustainable Scaling

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LISTEN TO THIS EPISODE IF YOU WANT QUICK ANSWERS TO BIG QUESTIONS ABOUT BRANDING, MARKETING & SCALING

Today’s episode is pulled straight from a live Q&A inside the Small Business Café, my free community for podcast listeners. Every month, I sit down with real product-based business owners like you and answer the most pressing questions on growth, sales, strategy, and mindset.

We’re talking about:

→ How to level up your brand

→ Messaging that sticks with your audience

→ Making the jump from handmade to full-time

→ Navigating wholesale opportunities

→ What it takes to expand and scale

If you’ve ever wished you could sit down and get a straight answer from someone who’s helped hundreds of founders grow their product-based businesses… this one is for you.

And if you want to join our next monthly live coaching call, the link to the free podcast community is in the show notes! 🎉

Topics We Discuss: Product-Based Branding, Messaging Clarity, Handmade Business Tips, Scaling Strategies, Wholesale for Makers

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LISTEN TO THIS EPISODE IF YOU’RE WONDERING WHAT YOU CAN DO NOW TO PREP FOR THE HOLIDAYS & HOW SOON YOU NEED TO START

70% of product-based business revenue comes in Q3 & Q4. If you're thinking about holiday sales in October or November... it's already late. This episode walks you through the step-by-step strategy I use with clients to help them prep for the most profitable season of the year, without burnout or last-minute chaos.

Whether you're feeling behind or simply want to get ahead this year, you’ll learn:

• How to build momentum with buyers before the season starts
• What tasks you can start now to boost holiday results
• The most common mistakes that hurt revenue and create overwhelm
• Why waiting until Q4 to plan can sabotage your sales

We'll cover timelines, marketing strategy, customer experience, and what top-performing brands do differently to win holiday sales. If you want results this season, this is the strategy that sets it up.

Topics We Discuss: Holiday Sales Strategy, Q4 Prep, Ecommerce Marketing, Product-Based Business Tips, Customer Experience

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LISTEN TO THIS EPISODE IF YOU ARE MAKING GOOD, CONSISTENT SALES BUT YOU DON’T KNOW WHERE TO GO FROM HERE

This question came from Kate, a past PTP client who came to me making $3–5k/month. We built her a new strategy and now she’s hitting consistent $20k months. If you’re in the in-between, doing well, but you feel called to more, this episode is for you.

We dive into what to do after you hit consistent sales:

• How to scale strategically without burning out
• Ways to increase revenue without always adding new products
• The mindset shifts that help you lead your next season
• How to move from “working hard” to “working smart”

Scaling isn’t about doing everything, it’s about doing the right next thing. Whether that’s increasing conversion, expanding your product line, building your community, or optimizing retention, we break it all down so you know exactly what to focus on next.

Topics We Discuss: Business Scaling Strategy, Product-Based Business Growth, Sales Optimization, Audience Expansion, Community-Driven Brands

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LISTEN TO THIS EPISODE IF YOU HAVE THE BIG GOAL OF HITTING 7 FIGURES IN YOUR BUSINESS & YOU WANT TO KNOW WHAT IT TAKES

Today we are joined by Ashley Bennington from Buy the Blazer to give us the inside scoop of what it truly takes to build a 7 figure business.

Ashley Bennington is the founder of Buy the Blazer, a business consulting firm created to help female founders simplify the process of scaling seven figure businesses. Ashley started her entrepreneurship journey when she realized how completely overwhelmed women were learning about money, especially in their early 20s. She started a financial coaching business basically from feedback women were giving her on TikTok… And six months later she had created a nearly multiple six figure business. She then decided to utilize her marketing and sales background to create her current company, which crossed 7 figures in just 15 months.

ASHLEYS IG: https://www.instagram.com/ashleynbennington/

ASHLEYS WEBSITE: https://buytheblazer.com/

ASHLEYS POD: https://www.instagram.com/fullplateofpasta/

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LISTEN TO THIS EPISODE IF YOU WANT SOME QUICK, ACTIONABLE ANSWERS TO MY COMMUNITY’S TOP QUESTIONS ABOUT PRODUCT-BASED BUSINESS

Today’s episode is a rapid-fire Q&A, pulled straight from Slack questions in our community. We’re covering a mix of the most pressing concerns - everything from marketing bumps to sales plateaus to running smoother operations.

In this episode, you’ll get simple steps you can apply right away around:

• Boosting your launch awareness with smart positioning
• Troubleshooting low cart conversions
• Streamlining order fulfillment and shipping processes
• Balancing content types for consistent growth
• Making your brand feel cohesive from product page to packaging

If you’ve ever wished someone would just cut to the chase and give you clear, direct answers that you can use today, this episode is for you.

TOPICS WE DISCUSS: Product-Based Business Tips, Small Business Marketing, Sales Optimization, Operations Efficiency, Rapid-Fire Q&A

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LISTEN TO THIS EPISODE IF YOU ARE WONDERING HOW TO UTILIZE META ADS FOR YOUR PHYSICAL PRODUCT BASED BUSINESS

Joining me today is Meta Ads Specialist and former founder of iland co., Jodie Minto. With over 20 years in business and a seven-figure brand exit under her belt, Jodie breaks down how physical product brands can leverage Meta ads without wasting money or time.

In this episode, we cover:

• How to begin using Meta ads with a limited budget
• Best practices for optimizing your campaigns
• Using Meta ads to grow your audience and your sales
• Mistakes to avoid when scaling ad spend

Whether you’re airing your first ad or looking to improve your ROI, this episode gives you real tactics to use today and avoid rookie mistakes.

Jodie Minto is an award-winning business coach, podcast host, and former founder of the internationally recognised fashion brand, iland co. With over 20 years in business and more than a decade of hands-on experience in fashion and online retail, Jodie built iland co. from a local market stall into a seven-figure global brand, before successfully selling the business in 2023.

Based in Sydney, Australia, Jodie now supports ambitious fashion and lifestyle brand founders through her mastermind, online courses, and private coaching, helping them build profitable, sustainable e-commerce businesses that support their lives, not consume them.She’s a certified Digital Marketer, Meta Ads Specialist, and Life Coach. Jodie is also the host of Online Store Success, one of Australia’s Top 30 Marketing Podcasts, where she shares practical strategies and real-world insights to help product-based business owners.

TOPICS WE DISCUSS: Meta Ads Strategy, E-commerce Advertising, Small Budget Ad Tips, Physical Product Marketing, Paid Social Media Campaigns

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LISTEN TO THIS EPISODE IF YOU’RE LOOKING TO HIRE BUT UNSURE WHERE TO START - AGENCIES? FREELANCERS? BUILD A TEAM?

You’re finally ready to get support in your business but the hiring landscape can be overwhelming. In this episode, we’re talking about how to choose between bringing on an employee, hiring a freelancer, or outsourcing to an agency.

If you’ve been wondering where to start, what’s worth the cost, and how to make sure you’re getting real support (not just more stress), this episode will help you sort through the confusion.

We cover:

• The key differences between in-house employees, agencies, and freelancers
• The biggest pros and cons of each, depending on your stage of business
• What to ask yourself before you make any hires
• My go-to hiring recommendations based on what’s working for clients right now

Whether you're scaling fast or just need a little relief from the daily hustle, this episode gives you clarity on how to move forward and build real support.

TOPICS WE DISCUSS: Hiring Strategy, Small Business Team Building, Outsourcing for Entrepreneurs, Business Growth, Delegating Work

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