SEO in 2023 cover art

SEO in 2023

By: Majestic.com
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  • Summary

  • We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
    Copyright 2023 Majestic.com
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Episodes
  • Optimise your use of Google Business Profile - with Greg Gifford

    Optimise your use of Google Business Profile - with Greg Gifford
    May 31 2024

    David and Greg discuss the importance of optimising your use of Google Business Profile.

    Talking points include:

    What are the key changes in Google Business Profile over the past year?

    How has the verification process changed?

    Google will restrict content or access if there's a violation of their policies - what are these policies?

    There are Clearer standards on who can own and manage business profiles - why is this and what are the changes?

    What are the new guidelines on user contributions?

    Businesses should have only one profile to avoid discrepancies on Google Maps and Search - what happens if you have 2 profiles?

    Specific instructions for appointment-based businesses and those with varying operational hours - what are these?

    What are the current best practices for content posting?

    What are the current best practices for getting found?

    Will a business without a physical address ever have an opportunity with Google Business Profile?
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    18 mins
  • Using generative AI to supercharge your productivity and business outcomes - with Si Shangase

    Using generative AI to supercharge your productivity and business outcomes - with Si Shangase
    May 30 2024

    David and Si discuss the importance of using generative AI to supercharge your productivity and business outcomes.

    Talking points include:

    Why?

    What software and systems are you referring to?

    How do you set them up?

    How do you integrate this with the rest of your business and your clients?

    Are there any downsides?
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    20 mins
  • Focus on outcomes rather than outputs - with Chris Alderman

    Focus on outcomes rather than outputs - with Chris Alderman
    May 29 2024

    Chris Alderman shares that in 2024 you should focus on outcomes rather than outputs, and that best practices are great but they need to lead to your site being found easier.

    Discussion points include:

    What do you mean in practice by focusing on outcomes rather than outputs?

    What sort of outcomes do you like to focus on?

    How does this alter your SEO strategy?

    How does this alter your SEO activities on a day-to-day basis?

    You say that focusing on outcomes can make it easier to find a site - what do you mean by that?

    How does focusing on outcomes rather than outputs impact the way that SEOs should work with other marketing functions?
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    17 mins
Marketing Economics
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