• SEO: Link Building Tips for SEO with Rosa Mitchell, connective3

  • Apr 24 2024
  • Length: 43 mins
  • Podcast
SEO: Link Building Tips for SEO with Rosa Mitchell, connective3 cover art

SEO: Link Building Tips for SEO with Rosa Mitchell, connective3

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  • Summary

  • Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair!

    In this episode, we discuss:

    • The evolution of link building
    • The important role of creativity in digital PR campaigns
    • How to do well in digital PR
    • Rosa’s four key strategies for successful digital PR and link building

    Dive in:

    [03:16] Transition from journalism to digital PR business director.

    [09:34] Creating effective digital PR campaigns without buying links. Using link reclamation for brand mentions.

    [12:58] Create specific, reactive PR for targeted campaigns.

    [15:24] Understand audience, build relationships, leverage email outreach.

    [19:14] Rapidly repurpose existing content to generate links.

    [22:54] Ways to improve digital PR and trends.

    [24:24] Seek fresh, trend-focused, and evolved ideas. Embrace collaboration and take calculated risks.

    [27:11] Insider Tips from Rosa!

    Find the notes here: https://keepopt.com/201

    Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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