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Keep Optimising

By: Chloe Thomas
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  • Summary

  • We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Omnichannel Expansion - Next month = Online Advertising Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/
    Copyright 2024 Chloe Thomas
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Episodes
  • Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co

    Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co
    May 1 2024

    Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voices–yeah, the blue badge.

    In this episode, we discuss:

    • The synergy between online and physical retail stores
    • How different physical retail formats can help your business in different ways
    • The importance of a seamless omnichannel experience
    • How to get the most out of physical stores

    Dive in:

    [05:29] Omnichannel strategy boosts sales and customer engagement.

    [08:35] Pop ups take a lot of effort.

    [10:58] Importance of store network for customer engagement.

    [13:19] Omnichannel strategy: basics, pricing, click and collect.

    [17:09] Leveraging physical stores for brand engagement.

    [19:08] Exploring the “endless aisle” concept.

    [20:43] Insider Tips from Oliver!

    Find the notes here: https://keepopt.com/202

    Discover your new tech >> https://ecommercetech.io

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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    30 mins
  • SEO: Link Building Tips for SEO with Rosa Mitchell, connective3

    SEO: Link Building Tips for SEO with Rosa Mitchell, connective3
    Apr 24 2024

    Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair!

    In this episode, we discuss:

    • The evolution of link building
    • The important role of creativity in digital PR campaigns
    • How to do well in digital PR
    • Rosa’s four key strategies for successful digital PR and link building

    Dive in:

    [03:16] Transition from journalism to digital PR business director.

    [09:34] Creating effective digital PR campaigns without buying links. Using link reclamation for brand mentions.

    [12:58] Create specific, reactive PR for targeted campaigns.

    [15:24] Understand audience, build relationships, leverage email outreach.

    [19:14] Rapidly repurpose existing content to generate links.

    [22:54] Ways to improve digital PR and trends.

    [24:24] Seek fresh, trend-focused, and evolved ideas. Embrace collaboration and take calculated risks.

    [27:11] Insider Tips from Rosa!

    Find the notes here: https://keepopt.com/201

    Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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    43 mins
  • SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss

    SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss
    Apr 17 2024

    Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform.

    And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss.

    In this episode, we discuss:

    • Technical SEO’s important role in eCommerce Success
    • The big project over at Moss
    • How choosing the right metrics can make a difference

    Dive in:

    [07:41] Prioritizing technical foundation for SEO success.

    [10:55] Focusing on technical SEO for big improvements.

    [14:17] Platform upgrade to address site performance challenges.

    [16:16] Retailers face challenges with complex system layers.

    [20:51] Focus on interaction and responsiveness within product pages.

    [24:39] Insider Tips from Matt and Brad!

    Find the notes here: https://keepopt.com/200

    Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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    38 mins
Leadership Marketing Economics
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