Episodes

  • Is Purpose the New Playbook for Growth? | How Kaitlyn Talamante Revived LadyBoss

    Is Purpose the New Playbook for Growth? | How Kaitlyn Talamante Revived LadyBoss
    Oct 23 2025
    Host Michelle Terpstra sits down with Kaitlyn Talamante, CEO of LadyBoss, to unpack what it really takes to buy, rebuild, and scale a brand you believe in. Kaitlyn went from customer to CEO, acquiring LadyBoss from Russell Brunson and reviving a powerhouse women’s wellness brand that had once closed its doors.

    This conversation dives into the unfiltered reality of business ownership, imposter syndrome, purpose, faith, and the courage to take massive risks when the outcome is anything but guaranteed. Kaitlyn shares how she rebuilt LadyBoss through authentic storytelling, community connection, and recurring revenue, proving that real conversations, not ads, drive lasting growth.

    Chapters
    [Start] From Customer to CEO: Kaitlyn shares how a personal health transformation led her from losing 85 pounds with LadyBoss to ultimately acquiring the brand she loved.
    06:31 The Pitch That Changed Everything: What it was like to throw her hat in the ring, pitch Russell Brunson directly, and secure the deal that turned an employee into an owner.
    12:01 The Subscription Advantage: Kaitlyn and Michelle unpack the power of recurring revenue, community-driven retention, and how to scale e-commerce sustainably.
    20:08 LadyBoss Ignite & the Next Chapter: An exclusive look at LadyBoss Ignite, a new women’s supplement designed for hormonal balance.
    28:40 Faith, Purpose & Risk: How Kaitlyn’s faith reframed her relationship with risk and shaped her leadership approach through uncertainty and comeback moments.
    49:13 The First 90 Days - Inside the Relaunch: Kaitlyn’s honest look at imposter syndrome, team rebuilding, and how community became the cornerstone of LadyBoss’s rebirth.

    Links and Resources

    Got a question for Michelle? Fill out this form and you'll have a chance to get an answer from her during the coaching corner that drops inside each episode on Tuesdays. Submit a Question to Michelle

    Want my eyes on your revenue strategy? Grab a call with Michelle. Revenue Rascals Discovery Call with Michelle Terpstra

    Get unfiltered insights on sales, revenue growth & high performance the Rascal way: Join the Revenue Rascals Substack

    Connect with Michelle:
    • MichelleTerpstra.com
    • LinkedIn
    • Instagram


    Connect with Kaitlyn Talamante:
    • LadyBoss.com
    • Instagram
    • LinkedIn

    Today’s Sponsor: Jason Markk Get 25% off with promo code: REVENUERASCALS

    Save 20% on LadyBoss
    Use code RASCALS20 for 20% off and early access to LadyBoss Ignite



    Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.

    Michelle Terpstra's Privacy Policy
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    55 mins
  • Is Gen Z “Lazy” or Just Smarter? | Decoding Gen Z Sales Talent

    Is Gen Z “Lazy” or Just Smarter? | Decoding Gen Z Sales Talent
    Oct 21 2025
    Host Michelle Terpstra tackles one of today’s most misunderstood leadership challenges: how to hire, train, and retain Gen Z sales talent. Forget the stereotypes of entitlement or laziness—Michelle makes it clear that Gen Z isn’t “the problem,” outdated leadership is. With her signature blend of humor, insight, and execution, Michelle shows how leaders can evolve beyond “sink or swim” culture and build teams that work hard, grow fast, and stay longer.

    From creating structured 30/60/90-day success blueprints to mastering feedback loops that actually motivate, this episode is a masterclass in people-centric leadership for the modern workforce. Michelle dives into the end of burnout culture, the rise of autonomy as the new work-life balance, and practical ways to gamify progress without losing focus.

    Chapters
    [Start] Gen Z Isn’t Broken, Leadership Is: Michelle breaks down why traditional “tough love” management fails with Gen Z and how to lead with clarity and trust.
    06:30 People-Centric Leadership in Action:     From trust-building to defending your team, Michelle shares how to lead with heart while still hitting big sales goals.
    18:00 Sink-or-Swim is Dead:     Why old-school sales onboarding burns out your best talent, and how to replace it with structure, support, and growth.
    25:00 Rascal Fixes: Systems That Keep Gen Z Engaged:     Blueprints, bite-sized training, and feedback cadences that boost retention, performance, and loyalty.
    39:00 Coaching Corner: Real Questions, Real Fixes:     Michelle answers listener questions about motivating Gen Z reps, building loyalty, and giving effective feedback without the “feedback sandwich.”
    50:00 Rascal Wrap-Up: Lead the Shift:     Key takeaways for leading with empathy, efficiency, and modern sales strategy, plus a free Gen Z Sales Leader Checklist.


    Links and Resources

    Got a question for Michelle? Fill out this form and you'll have a chance to get an answer from her during the coaching corner that drops inside each episode on Tuesdays.
    Submit a Question to Michelle

    Want my eyes on your revenue strategy? Grab a call with Michelle. Revenue Rascals Discovery Call with Michelle Terpstra

    Get unfiltered insights on sales, revenue growth & high performance the Rascal way:
    Join the Revenue Rascals Substack

    The Gen Z Sales Leader Checklist

    The Five Hour Workday by Stephan AarstolGiftogram

    Connect with Michelle:
    • Website
    • LinkedIn
    • Instagram
    Today’s Sponsor: Jason Markk
    Get 25% off with promo code: REVENUERASCALS



    Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.

    Michelle Terpstra's Privacy Policy
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    51 mins
  • Is This the End of Sales Teams? Freemium, Friction & the Rise of the Chief Customer Officer

    Is This the End of Sales Teams? Freemium, Friction & the Rise of the Chief Customer Officer
    Oct 16 2025
    Michelle is joined by Dave Boyce, a revenue leader and investor who specializes in scaling companies and go-to-market teams. Dave shares insights to modern sales leadership and how it has evolved over time. Rather than relying on quotas and cold calls, Dave suggests developing a system built on trust, coaching, and curiosity. Dave shares his journey through startups and boardrooms, which gave him the leadership skills he now shares with others.

    Throughout their discussion, Michelle and Dave dive deep into topics like the role of metrics vs. mindset, how to build scalable systems without losing authenticity, and why “revenue leadership” is all about human leadership.

    Chapters
    [Start] Introduction: Michelle introduces guest Dave Boyce, a sales leader and investor, best known for his work at Winning by Design and his book Freemium.
    03:02 Fixing Sales and Product Issues: Dave shares his insights, encouraging companies to focus on problems they can fix vs. those they can’t.
    18:53 Forming Habits for Success: Dave reviews the importance of building habits in your business and shares some of his favorite tactics to help teams succeed.
    32:38 Consistent Customer Satisfaction: Dave shares tips to help improve customer relationships and satisfaction.
    47:15 The Future of Revenue: Dave gives advice on the most important things to consider when it comes to company revenue.

    Links and Resources
    Got a question for Michelle? Fill out this form and you'll have a chance to get an answer from her during the coaching corner that drops inside each episode on Tuesdays.
    Submit a Question to Michelle

    Want my eyes on your revenue strategy? Grab a call with Michelle. Revenue Rascals Discovery Call with Michelle Terpstra

    Get unfiltered insights on sales, revenue growth & high performance the Rascal way:
    Join the Revenue Rascals Substack


    Connect with Michelle:
    • MichelleTerpstra.com
    • LinkedIn
    • Instagram
    Connect with Dave Boyce:
    • Dave Boyce on LinkedIn
    • Freemium by Dave Boyce
    Today’s Sponsor: Jason Markk
    Get 25% off with promo code: REVENUERASCALS

    Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.

    Michelle Terpstra's Privacy Policy
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    1 hr and 1 min
  • Welcome to Revenue Rascals | The Movement Begins

    Welcome to Revenue Rascals | The Movement Begins
    Oct 14 2025
    The movement begins. In this first episode of Revenue Rascals, host Michelle Terpstra shares the story behind it all—the corporate “no” that sparked her decision to build something better, the freedom that followed, and the mindset that changed everything. She reveals what it really means to think like a Chief Revenue Officer—one built on clarity, systems, and freedom instead of chaos and burnout.

    Michelle dives into how she built a life and business that grow together, not at the expense of each other, and why Revenue Rascals is here to shake up the old rules of business. Smart, human, and just the right amount of rebellious. Welcome to Revenue Rascals—where growth gets gutsy, and freedom is the new bottom line.

    Chapters
    [Start] The Movement Begins: Michelle kicks off Revenue Rascals, sharing what this show is all about and how it’s rewriting the rules of growth.
    02:18 Join the Rascals: An open invitation to build smarter, freer businesses—and claim your spot in the rascal movement.
    05:12 What Is a CRO?: Michelle breaks down what a Chief Revenue Officer really does and why every business needs to think like one.
    12:35 What to Expect: Real talk, real results, and conversations that actually move the needle.
    15:56 Powered by People: The secret to sustainable success: consistency, connection, and building habits that last.

    Links and Resources

    Got a question for Michelle? Fill out this form and you'll have a chance to get an answer from her during the coaching corner that drops inside each episode on Tuesdays.
    Submit a Question to Michelle


    Want my eyes on your revenue strategy? Grab a call with Michelle. Revenue Rascals Discovery Call with Michelle Terpstra

    Get unfiltered insights on sales, revenue growth & high performance the Rascal way:
    Join the Revenue Rascals Substack

    Connect with Michelle Terpstra
    • LinkedIn
    • Instagram
    • MichelleTerpstra.com


    Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.

    Michelle Terpstra's Privacy Policy
    Show More Show Less
    19 mins
  • Welcome to the Revenue Rascals Podcast

    Welcome to the Revenue Rascals Podcast
    Oct 14 2025
    Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.

    Michelle Terpstra's Privacy Policy
    Show More Show Less
    1 min
  • The Hidden Cost of Discounts | How Much Is Your Sales Strategy Costing You?

    The Hidden Cost of Discounts | How Much Is Your Sales Strategy Costing You?
    Oct 14 2025
    Michelle Terpstra takes on this solo episode, where she talks about how to confidently grow your revenue without feeling like you need to give discounts. What some might view as a way to bring in new customers, Michelle reveals to be a roadblock, rather than a stepping stone. She shares that you can grow your business and revenue by being authentic, confident, and true to the skills that you already have. All you need is some guidance! Borrowing from her own stories, Michelle shares the lessons and advice she has learned about how to excel as a sales industry leader.

    Michelle’s insights can help listeners take charge of their narrative and be confident in their sales tactics. Instead of talking numbers and logistics, she urges leaders to use human connection as their driving force for maintaining a good customer relationship.

    Chapters
    [Start] Introduction: Michelle introduces the topic of discounts and gives better alternatives for your company strategy.
    08:23 How to Tackle Growth: Michelle highlights how intertwined every department is in a company, and the importance of understanding each one to obtain optimal growth.
    15:36 The Role of Discovery: Michelle says that most deals are won and lost in discovery, making it a critical part of sales. She gives pointers on how to make the most of this step.
    28:40 Training as a Tool: Michelle talks about the importance of proper training for sales teams.. It is critical to know how your team learns in order to train them best.
    36:19 Repetition Leads to Results: Michelle says that the key to getting results is to be consistent and repetitive with your strategies. She gives pointers on how to build habits that will lead to success.

    Links and Resources

    Patrick Trümpi on LinkedIn

    Got a question for Michelle? Fill out this form and you'll have a chance to get an answer from her during the coaching corner that drops inside each episode on Tuesdays.
    Submit a Question to Michelle

    Want my eyes on your revenue strategy? Grab a call with Michelle. Revenue Rascals Discovery Call with Michelle Terpstra

    Get unfiltered insights on sales, revenue growth & high performance the Rascal way:
    Join the Revenue Rascals Substack

    Connect with Michelle Terpstra
    • LinkedIn
    • Instagram
    • MichelleTerpstra.com

    Today’s Sponsor: Jason Markk
    Get 25% off with promo code: REVENUERASCALS

    Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.

    Michelle Terpstra's Privacy Policy
    Show More Show Less
    44 mins