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Revenue Rascals

Revenue Rascals

By: Michelle Terpstra
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About this listen

 Ready to ditch average and build revenue with more profit, more fun, and zero fluff? The Revenue Rascals Podcast is where sales-leaders, founders, entrepreneurs, and business-owners come to fuel their growth. Each week, you’ll get unfiltered insights and proven sales-playbooks designed to help you scale smarter and faster. Whether you’re a CRO chasing big targets, a startup-sales rascal pre-revenue, or a CMO looking for fresh strategies that actually work.

Hosted with a mix of energy, execution, and “you can do this” confidence, this isn’t another generic business show. You’ll hear the same strategies paying clients get: personal-brand building, revenue-growth strategy, local-business growth, profit-strategy, and podcast-marketing—delivered with the boldness and joy you need to act today. Rascals don’t gatekeep. We share actionable-sales-tips and no-fluff-sales-advice so you can sell smarter, empower your team, and build a thriving business that makes an impact.

This podcast is more than strategy. It’s a community-of-rascals redefining what it means to scale revenue. From sales leadership for women and small (to large) business revenue wins. From pre-revenue startup breakthroughs and our local Utah based sales success stories, you’ll find confidence, empowerment, and practical sales steps to grow your brand without burning out. If you’re ready to sell, scale, and have a blast doing it.

Welcome to Revenue Rascals.Revenue Rascals
Episodes
  • Is This the End of Sales Teams? Freemium, Friction & the Rise of the Chief Customer Officer

    Is This the End of Sales Teams? Freemium, Friction & the Rise of the Chief Customer Officer
    Oct 16 2025
    Michelle is joined by Dave Boyce, a revenue leader and investor who specializes in scaling companies and go-to-market teams. Dave shares insights to modern sales leadership and how it has evolved over time. Rather than relying on quotas and cold calls, Dave suggests developing a system built on trust, coaching, and curiosity. Dave shares his journey through startups and boardrooms, which gave him the leadership skills he now shares with others.

    Throughout their discussion, Michelle and Dave dive deep into topics like the role of metrics vs. mindset, how to build scalable systems without losing authenticity, and why “revenue leadership” is all about human leadership.

    Chapters
    [Start] Introduction: Michelle introduces guest Dave Boyce, a sales leader and investor, best known for his work at Winning by Design and his book Freemium.
    03:02 Fixing Sales and Product Issues: Dave shares his insights, encouraging companies to focus on problems they can fix vs. those they can’t.
    18:53 Forming Habits for Success: Dave reviews the importance of building habits in your business and shares some of his favorite tactics to help teams succeed.
    32:38 Consistent Customer Satisfaction: Dave shares tips to help improve customer relationships and satisfaction.
    47:15 The Future of Revenue: Dave gives advice on the most important things to consider when it comes to company revenue.

    Links and Resources
    Got a question for Michelle? Fill out this form and you'll have a chance to get an answer from her during the coaching corner that drops inside each episode on Tuesdays.
    Submit a Question to Michelle

    Get unfiltered insights on sales, revenue growth & high performance the Rascal way:
    Join the Revenue Rascals Substack


    Connect with Michelle:
    • MichelleTerpstra.com
    • LinkedIn
    • Instagram
    Connect with Dave Boyce:
    • Dave Boyce on LinkedIn
    • Freemium by Dave Boyce
    Today’s Sponsor: Jason Markk
    Get 25% off with promo code: REVENUERASCALS

    Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.

    Michelle Terpstra's Privacy Policy
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    1 hr and 1 min
  • Welcome to Revenue Rascals | The Movement Begins

    Welcome to Revenue Rascals | The Movement Begins
    Oct 14 2025
    The movement begins. In this first episode of Revenue Rascals, host Michelle Terpstra shares the story behind it all—the corporate “no” that sparked her decision to build something better, the freedom that followed, and the mindset that changed everything. She reveals what it really means to think like a Chief Revenue Officer—one built on clarity, systems, and freedom instead of chaos and burnout.

    Michelle dives into how she built a life and business that grow together, not at the expense of each other, and why Revenue Rascals is here to shake up the old rules of business. Smart, human, and just the right amount of rebellious. Welcome to Revenue Rascals—where growth gets gutsy, and freedom is the new bottom line.

    Chapters
    [Start] The Movement Begins: Michelle kicks off Revenue Rascals, sharing what this show is all about and how it’s rewriting the rules of growth.
    02:18 Join the Rascals: An open invitation to build smarter, freer businesses—and claim your spot in the rascal movement.
    05:12 What Is a CRO?: Michelle breaks down what a Chief Revenue Officer really does and why every business needs to think like one.
    12:35 What to Expect: Real talk, real results, and conversations that actually move the needle.
    15:56 Powered by People: The secret to sustainable success: consistency, connection, and building habits that last.

    Links and Resources

    Got a question for Michelle? Fill out this form and you'll have a chance to get an answer from her during the coaching corner that drops inside each episode on Tuesdays.
    Submit a Question to Michelle

    Get unfiltered insights on sales, revenue growth & high performance the Rascal way:
    Join the Revenue Rascals Substack

    Connect with Michelle Terpstra
    • LinkedIn
    • Instagram
    • MichelleTerpstra.com



    Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.

    Michelle Terpstra's Privacy Policy
    Show More Show Less
    19 mins
  • Welcome to the Revenue Rascals Podcast

    Welcome to the Revenue Rascals Podcast
    Oct 14 2025
    Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.

    Michelle Terpstra's Privacy Policy
    Show More Show Less
    1 min
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