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Is This the End of Sales Teams? Freemium, Friction & the Rise of the Chief Customer Officer

Is This the End of Sales Teams? Freemium, Friction & the Rise of the Chief Customer Officer

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 Michelle is joined by Dave Boyce, a revenue leader and investor who specializes in scaling companies and go-to-market teams. Dave shares insights to modern sales leadership and how it has evolved over time. Rather than relying on quotas and cold calls, Dave suggests developing a system built on trust, coaching, and curiosity. Dave shares his journey through startups and boardrooms, which gave him the leadership skills he now shares with others.

Throughout their discussion, Michelle and Dave dive deep into topics like the role of metrics vs. mindset, how to build scalable systems without losing authenticity, and why “revenue leadership” is all about human leadership.

Chapters
[Start] Introduction: Michelle introduces guest Dave Boyce, a sales leader and investor, best known for his work at Winning by Design and his book Freemium.
03:02 Fixing Sales and Product Issues: Dave shares his insights, encouraging companies to focus on problems they can fix vs. those they can’t.
18:53 Forming Habits for Success: Dave reviews the importance of building habits in your business and shares some of his favorite tactics to help teams succeed.
32:38 Consistent Customer Satisfaction: Dave shares tips to help improve customer relationships and satisfaction.
47:15 The Future of Revenue: Dave gives advice on the most important things to consider when it comes to company revenue.

Links and Resources
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Connect with Michelle:
  • MichelleTerpstra.com
  • LinkedIn
  • Instagram
Connect with Dave Boyce:
  • Dave Boyce on LinkedIn
  • Freemium by Dave Boyce
Today’s Sponsor: Jason Markk
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Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.

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