The Hidden Cost of Discounts | How Much Is Your Sales Strategy Costing You? cover art

The Hidden Cost of Discounts | How Much Is Your Sales Strategy Costing You?

The Hidden Cost of Discounts | How Much Is Your Sales Strategy Costing You?

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 Michelle Terpstra takes on this solo episode, where she talks about how to confidently grow your revenue without feeling like you need to give discounts. What some might view as a way to bring in new customers, Michelle reveals to be a roadblock, rather than a stepping stone. She shares that you can grow your business and revenue by being authentic, confident, and true to the skills that you already have. All you need is some guidance! Borrowing from her own stories, Michelle shares the lessons and advice she has learned about how to excel as a sales industry leader.

Michelle’s insights can help listeners take charge of their narrative and be confident in their sales tactics. Instead of talking numbers and logistics, she urges leaders to use human connection as their driving force for maintaining a good customer relationship.

Chapters
[Start] Introduction: Michelle introduces the topic of discounts and gives better alternatives for your company strategy.
08:23 How to Tackle Growth: Michelle highlights how intertwined every department is in a company, and the importance of understanding each one to obtain optimal growth.
15:36 The Role of Discovery: Michelle says that most deals are won and lost in discovery, making it a critical part of sales. She gives pointers on how to make the most of this step.
28:40 Training as a Tool: Michelle talks about the importance of proper training for sales teams.. It is critical to know how your team learns in order to train them best.
36:19 Repetition Leads to Results: Michelle says that the key to getting results is to be consistent and repetitive with your strategies. She gives pointers on how to build habits that will lead to success.

Links and Resources

Patrick Trümpi on LinkedIn

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