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Redefining Incentives

By: Industry Dive's studioID
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  • Summary

  • Redefining Incentives: How Retailers Are Moving Beyond Coupons and Loyalty Points
    Traditional retail promotions that rely on coupons and discounts don’t cut it with customers the way they used to. Shoppers want to connect with brands in new ways. They seek experiences that are more personalized, more exciting or fun, and available on multiple channels. Promotions need a carefully thought out strategy that includes efforts like bundling and referrals in addition to traditional methods.

    In this three-part podcast series from Talon.One, learn from guest retailers like Sephora, who lead the way when it comes to standout promotions programs that keep customers coming back. They share insights on key things to consider, such as:
    • What makes some loyalty programs so popular—and why they’re more valuable than ever
    • Why an omnichannel strategy is best, and how to do it right
    • How hyper-personalization changes the promotions game and drives growth.
    Copyright Industry Dive's studioID
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Episodes
  • Mastering Subscription Programs: Loyalty Insights from Adore Me

    Mastering Subscription Programs: Loyalty Insights from Adore Me
    May 3 2024
    Subscription loyalty programs can be an impactful tool for retailers. But in order for retailers to earn customers’ subscriber fees, their loyalty programs need to offer the kinds of high-value perks, rewards, and opportunities that make membership a must-have. In this episode we meet with experts from online retailer Adore Me, who is rolling out a new loyalty program that takes customer benefits to a new level. Learn from the Director of CRM and Loyalty Gaelle Ouggourni at Adore Me, on how to frame the right strategy for major business impact.
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    20 mins
  • Driving Connections with Customers: Loyalty Insights From Sephora

    Driving Connections with Customers: Loyalty Insights From Sephora
    Feb 26 2024
    What makes a loyalty program really stand out among others? In this episode, learn from the experts behind Sephora’s 34-million strong Beauty Insider program about how they maintain a feeling of specialness among members and use gamification to build connection. Plus: Find out how they keep evolving their incentives.
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    17 mins
Marketing Economics
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