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People can tell. And in this conversation, Julie Grace Burke explains exactly why.
In this episode of Realtor180, Shawn Kunkler, Founder of the Homeward Associates Group out of San Francisco, sits down with Julie Grace Burke, a top-producing agent in Greenwich, Connecticut, for a candid, no-fluff conversation about trust, reputation, and what actually works in real estate long term.
Julie shares why authenticity can’t be faked, why chasing price points often backfires, and how experienced agents think differently about branding, teams, coaching, and client relationships. This isn’t about hacks or scripts — it’s about judgment, consistency, and playing the long game in a relationship-driven business.
If you’re an agent who’s tired of surface-level advice and wants to understand how top professionals build trust, protect their reputation, and create durable success, this episode is for you.
In this episode, we cover:
- Why clients and other agents can “tell” when something isn’t real
- The difference between strategy and authenticity
- Why reputation matters more than tactics in luxury markets
- How great agents think about teams, coaching, and succession
- What most agents misunderstand about branding and trust
- Why there are no shortcuts in long-term success
This conversation is especially relevant for agents who want to grow sustainably, work with higher-level clients, and build a business that lasts.
👇 If this resonated with you, subscribe for more long-form conversations with experienced agents who tell the truth about real estate.
To join the Realtor180 Inner Circle waitlist please visit https://www.realtor180.com/connect-with-us
Special thank you to Andy Bovender and his team in the Carolinas for sponsoring this episode! https://bovenderteam.com/
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About the Podcast:
Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid making along the way.
Hit that subscribe button now, grab a notebook, and learn that one thing that will help you turn your business around 180 degrees.
Watch the full episode on: https://www.youtube.com/@realtor180/videos
Connect with Us:
Follow us on Instagram @shawn__kunkler
For inquiries and collaborations, contact us at hello@homewardassoociates.com
Your host Shawn Kunkler is a licensed Realtor® in California DRE 01991440 and the founder of the Homeward Associates at COMPASS. ...