In this episode of Ready, Set, Paid Ads, we dive into the essentials of warm audience targeting in 2025, focusing on rebooting your retargeting strategies to the results you need.

The episode discusses four key warm audience segments and explains how to effectively retarget each segment to boost engagement and conversions. Plus, we dive into creative tips to really stop the scroll and get warm audiences converting.

This episode aims to help marketers refresh stale retargeting campaigns and maximise their impact.

In this episode of Ready, Set, Paid Ads, Kate Merryweather, a LinkedIn Strategist discusses the untapped potential of LinkedIn for businesses.

She highlights the platform's advantages over Instagram, particularly for small businesses that struggle with Instagram’s visual demands. Kate emphasises the efficacy of LinkedIn in connecting with a different audience, and shares insights on how businesses can effectively build their presence organically on LinkedIn.

The conversation also touches on the role of ads, misconceptions about their value, and how proper targeting on LinkedIn can open new avenues for businesses. The discussion concludes with practical tips for business owners to improve their LinkedIn profiles and increase their network.

You can connect with Kate on LinkedIn, by searching Kate Merryweather.

In this episode of Ready Set Paid Ads, we explore three crucial areas you need to address before running your digital ad campaigns.

Based on nearly 15 years of experience in the digital marketing industry, the episode emphasises the importance of having a solid foundation to avoid costly mistakes. The three main focuses are offer clarity, optimising your landing page, and ensuring pixel and tracking setup.

The episode is packed with practical tips for making your ads compelling, ensuring fast page load times, and thoroughly tracking conversions to optimise your campaign's performance. This episode is a must-listen for anyone looking to turn their ad spend into successful conversions.

In this episode of Ready Set Paid Ads, we dive into the latest meta AI enhancements with a 10 Minute Hack.

I'm sharing what to embrace, as well as what enhancements to avoid like advantage+ (especially if brand identity matters to you!). I even open up the Ads Manager platform and walk step by step through what to say yes to when it comes to creative enhancements, to make sure your ad is optimised but on brand.

You'll earn how to leverage AI while maintaining control over your advertising strategy to optimise performance and results. A quick listen that is packed with actionable tips.

In this episode of Ready Set Paid Ads, the focus is on the intricacies of scaling ad campaigns effectively to grow your business.

I'm sharing the negatives of scaling too quickly and provide a detailed guide on identifying the right time and method to increase your ad budget.

We'll break down signs that indicate a campaign is ready to scale, the importance of stable performance metrics, and strategies for incremental, horizontal, vertical, and creative scaling.

Plus, the episode covers crucial metrics to monitor during scaling and offers practical advice on making data-driven decisions for sustained campaign success.

If you're thinking of scaling, or are wondering why your scaling has tanked your results, this is a must listen!

In this episode of Ready, Set, Paid Ads, I'm joined by Michelle Fraigas, who specialises in helping women feel confident to speak on stages and share their stories.

We discuss the challenges business owners face with public speaking and the intrinsic fear of judgment. Michelle shares her journey with paid advertising, highlighting her initial missteps with boosting posts and the subsequent realisation of the need for a strategic approach to ads.

We explore the advantages of combining organic reach with paid ads and the critical role of human interaction in business growth. Plus, the evolving landscape of social media advertising and the increasing importance of genuine, unpolished content to build trust with audiences.

You can connect with Michelle across Instagram and LinkedIn, by searching Michelle Fraigas.

In this episode of Ready, Set, Paid Ads, we explore the crucial question of who should manage your ad campaigns: in-house, DIY, or an agency?

Drawing on 15 years of experience, we break down the pros and cons of each approach. DIY offers low costs and total control but comes with a steep learning curve and potential mistakes. Hiring an in-house manager ensures brand intimacy and quick turnaround but can be expensive and limiting without ongoing professional development. Turning to an agency provides access to strategic experts and broad insights but may lack deep brand familiarity.

Practical tips for each option are discussed, helping you decide which is best for your business stage and goals.

Tune in to gain valuable insights into optimising your ad management strategy.

Click here for the Wise Up Marketing website and to find out more about our Ads Health Check.

In this episode of Ready Set Paid Ads, we're back with another 10 Minute Hack .

Get ready to conduct an effective ad audit in under 10 minutes. You will learn five practical steps to evaluate your ads without needing advanced data analytics. The guide covers assessing the hook, visuals, call to action, key metrics, and landing page experience. Plus, there's a bonus hack to ensure your ad resonates with your audience.