In this episode of Ready Set Paid Ads, Mary-Anne speaks with Dante St James one of Australia’s most sought-after speakers and trainers on the digital economy and social media.

The conversation covers the importance of knowing your strengths and weaknesses, how to use paid ads on multiple platforms effectively, and strategies for campaign management. Dante also highlights the role of AI and the significance of being actively engaged with your marketing efforts. As one of five contracted Meta Lead Trainers in Australia, he also shared his tips on leveraging creative approaches for paid ad campaigns.

A must listen for anyone building a business and looking to master paid ads!

You can connect with Dante on LinkedIn or Instagram by searching Dante St James.

In this episode of Ready Set Paid Ads, the focus is on how to make paid ads truly pay off.

We discuss the common failures in ad strategies, why merely boosting posts is ineffective, and the importance of a well-thought-out strategy. I double down on why understanding campaign objectives and knowing your business metrics are important and the critical role of creative content, and testing and optimising ads. Practical tools like Meta, Klaviyo, Google Analytics, and ChatGPT are mentioned to enhance ad performance.

It's a must-listen for anyone who uses paid ads as a strategy in their business, but isn't driving the results they expect.

In this episode of Ready Set Paid Ads, discover three effective Google Ads hacks you can implement in just 10 minutes to enhance your ad performance and reduce wasted spend.

Learn how to utilise the search terms report to exclude irrelevant keywords, understand the importance of match types (exact, phrase, and broad) to tighten your targeting, and optimise your ad copy to improve click-through rates, quality scores, and cost per click.

The quick fixes discussed will help you make the most out of your ad campaigns by directing more relevant traffic to your site.