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Ready, Set, Paid Ads

Ready, Set, Paid Ads

By: Mary-Anne Amies
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About this listen

 Do not spend another cent on paid advertising, until you listen to this Podcast! Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads! I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to succeed. I have managed millions of dollars in paid advertising for clients big and small, and have seen inside thousands of paid ads accounts. I’ve seen the good, the bad and the just plain mind-boggling set-ups. I started this podcast to help you create digital marketing for paid ads success. Each fortnight you’ll hear from me and together we’ll work through the essential ads knowledge and skills, and on alternate fortnights you’ll hear from big names in business and marketing, as I interview them to hear how they tackle paid ads, what has worked well, and what have been their biggest learnings. Whether you are DIYing or outsourcing, you will learn the foundations you need to succeed, plus grab insider agency tips on how to make every dollar work harder. It’s time to subscribe and listen, and unleash the power of Paid Ads to its full potential!Copyright 2024 All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • AI Tech Stack for Ad Managers

    AI Tech Stack for Ad Managers
    Jun 11 2025

    In this epsisode of Ready Set Paid Ads, we explore the AI tools to avoid getting bogged down with busy work and instead focus on areas that drive the most results.

    We deep dive into tools like Smartly.io for cross-platform ad management, Reveal Bot for rule-based automation and performance alerts, and ChatGPT for strategy and planning assistance. Plus the pros and cons of Creative.AI for rapid generation of creative ad variations and much more!

    Find out which tools can work for you and can be integrated into your tech stack to improve ad campaign performance and streamline your workflow.
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    17 mins
  • Do You Ads? With Christine Corcoran

    Do You Ads? With Christine Corcoran
    Jun 4 2025

    In this episode of Ready Set Paid Ads, we're joined by Christine Corcoran, a business mindset coach and high ticket sales strategist.

    We delve into the importance of overcoming mindset blocks, particularly around money and imposter syndrome, to achieve business growth. We discuss the critical role of personal growth in entrepreneurship, the necessity of adopting effective sales processes, and the benefits of leveraging paid ads to broaden business reach.

    It's a great conversation that will uplift and motivate you too!

    You can connect with Christine across Instagram and LinkedIn, by searching Christine Corcoran. Or head to Christine's website here.
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    47 mins
  • The Creative Refresh: How to Stop Your Ads From Fatiguing

    The Creative Refresh: How to Stop Your Ads From Fatiguing
    May 28 2025

    In this episode of Ready Set Paid Ads, we dive into the common issue of ad fatigue and how to tackle it with a strategic creative refresh cycle.

    We explore the signs of ad fatigue, such as falling click-through rates and rising costs per conversion, and discuss how to reset visuals and messaging. The episode outlines a detailed approach to monitoring ad performance at the ad level, rotating within various hooks and formats, and using AI tools to ideate and create new content efficiently.

    Practical tips on using analytics, rotating creative formats, and maintaining a robust testing protocol provide invaluable guidance for sustaining ad performance and preventing fatigue.

    Download the Creative Refresh Checklist here: https://maryanneamies.com/creative-refresh-checklist-2/

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    25 mins

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