Ready, Set, Paid Ads cover art

Ready, Set, Paid Ads

Ready, Set, Paid Ads

By: Mary-Anne Amies
Listen for free

About this listen

 Do not spend another cent on paid advertising, until you listen to this Podcast! Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads! I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to succeed. I have managed millions of dollars in paid advertising for clients big and small, and have seen inside thousands of paid ads accounts. I’ve seen the good, the bad and the just plain mind-boggling set-ups. I started this podcast to help you create digital marketing for paid ads success. Each fortnight you’ll hear from me and together we’ll work through the essential ads knowledge and skills, and on alternate fortnights you’ll hear from big names in business and marketing, as I interview them to hear how they tackle paid ads, what has worked well, and what have been their biggest learnings. Whether you are DIYing or outsourcing, you will learn the foundations you need to succeed, plus grab insider agency tips on how to make every dollar work harder. It’s time to subscribe and listen, and unleash the power of Paid Ads to its full potential!Copyright 2024 All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Warm Audience Targeting in 2025

    Warm Audience Targeting in 2025
    Aug 6 2025

    In this episode of Ready, Set, Paid Ads, we dive into the essentials of warm audience targeting in 2025, focusing on rebooting your retargeting strategies to the results you need.

    The episode discusses four key warm audience segments and explains how to effectively retarget each segment to boost engagement and conversions. Plus, we dive into creative tips to really stop the scroll and get warm audiences converting.

    This episode aims to help marketers refresh stale retargeting campaigns and maximise their impact.
    Show More Show Less
    18 mins
  • Do Your Ads? with Kate Merryweather

    Do Your Ads? with Kate Merryweather
    Jul 30 2025

    In this episode of Ready, Set, Paid Ads, Kate Merryweather, a LinkedIn Strategist discusses the untapped potential of LinkedIn for businesses.

    She highlights the platform's advantages over Instagram, particularly for small businesses that struggle with Instagram’s visual demands. Kate emphasises the efficacy of LinkedIn in connecting with a different audience, and shares insights on how businesses can effectively build their presence organically on LinkedIn.

    The conversation also touches on the role of ads, misconceptions about their value, and how proper targeting on LinkedIn can open new avenues for businesses. The discussion concludes with practical tips for business owners to improve their LinkedIn profiles and increase their network.

    You can connect with Kate on LinkedIn, by searching Kate Merryweather.
    Show More Show Less
    35 mins
  • Don’t Launch Yet: 3 Things to Fix Before You Run Ads

    Don’t Launch Yet: 3 Things to Fix Before You Run Ads
    Jul 23 2025

    In this episode of Ready Set Paid Ads, we explore three crucial areas you need to address before running your digital ad campaigns.

    Based on nearly 15 years of experience in the digital marketing industry, the episode emphasises the importance of having a solid foundation to avoid costly mistakes. The three main focuses are offer clarity, optimising your landing page, and ensuring pixel and tracking setup.

    The episode is packed with practical tips for making your ads compelling, ensuring fast page load times, and thoroughly tracking conversions to optimise your campaign's performance. This episode is a must-listen for anyone looking to turn their ad spend into successful conversions.
    Show More Show Less
    21 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.