Welcome back to Pyvot Point, your AI-generated audio sidekick for smarter marketing moves (and fewer “why is our ad budget vanishing?” moments).

In this episode, we’re unpacking why digital ad costs are climbing while conversions seem to be slowing down—and more importantly, what you can do about it.

We explore:

• Why 86% of industries are seeing rising CPCs and how increased competition plays a role
• How automated bidding strategies might be inflating your costs without improving results
• The growing impact of AI-powered search and zero-click results on your campaigns
• Five proven strategies to adapt: boost your quality score, use long-tail and negative keywords, diversify your ad platforms, and improve your landing page experience
• How small changes can help you make the most of your budget—even in a more competitive landscape

If you’ve been wondering why your paid ads aren’t performing like they used to, this episode offers clear, practical steps to help you stay efficient and competitive in 2025.

Hit play, get strategic, and pivot smarter.

-▴-

This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.

Welcome back to Pyvot Point, your AI-generated audio sidekick for smarter marketing moves (and fewer “did I just get outsmarted by a script?” regrets).

In this episode, we’re cracking open the black hole that is click fraud, invalid traffic, and leads that ghost. You might think your ad campaigns are performing...until you realize half your clicks are coming from bots, click farms, or an overly competitive startup.

We unpack:

• Why 14% of your ad traffic might be totally fake (yes, even the “exciting spike” last week)
• How bad leads waste not just budget, but your sales team’s sanity
• The difference between clicks that look good and leads that actually buy something
• Five strategies to fight back: fraud tools, tighter targeting, lead scoring, and better landing pages
• The shift from measuring clicks to measuring impact, and why your CFO will thank you for it

If your Google Ads report looks great but your pipeline looks empty, this one’s for you.

So close that spreadsheet, cancel the ad spend pity party, and tune in. It's time to stop funding fraudsters and start making your PPC budget actually work.

Hit play, stop the bots, and pivot smarter.

-▴-

This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.

Welcome back to Pyvot Point, your AI-generated audio sidekick for smarter marketing moves (and fewer “why did I DIY that?” regrets).

In this episode, we’re diving deep into one of the sneakiest traps for entrepreneurs and small teams: DIY marketing. When exactly does it quietly start costing you more than hiring help ever would?

We unpack:

• The hidden time sink of building your own marketing assets, especially when they don’t convert
• Why effort ≠ effectiveness (and why that Canva landing page might be bleeding your ad budget dry)
• The dangerous allure of “feel-good” vanity metrics and why they don’t actually help your bottom line
• Why AI can assist but not replace strategic thinking (plus, how to avoid spaghetti content)
• What SGE and AI-driven search mean for your DIY content strategy in 2025 and beyond

If you’ve ever felt like your wheels are spinning, your calendar’s full, but your results are flat, this one’s for you.

So grab a coffee, pause your eleventh open tab, and let’s find out whether it’s time to outsource...or just rethink how you’re spending your marketing energy.

Hit play, drop the Canva, and pivot smarter.

-▴-

This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.

Welcome back to Pyvot Point, your AI-generated audio sidekick for smarter marketing moves (and avoiding digital dumpster fires).

In this episode, we’re diving into a digital marketing classic - bad landing pages - and why they’re silently setting your ad budget on fire.

We break down:

• Why a confusing headline is like a bad pickup line (and loses visitors instantly)
• How oversharing with giant forms scares away leads faster than a first-date mortgage application
• Why page speed is survival (and how a slow load time silently kills your credibility)
• How clunky design and weak CTAs can ghost your best traffic before it even has a chance
• The practical fixes: focused goals, vibe-checked above-the-fold content, chill forms, social proof, and split testing
• Why optimizing your landing pages for AI-driven search assistants like Google SGE is the new SEO non-negotiable

If your bounce rates are climbing, your conversion rates are stuck, and your ad dollars feel like they're vanishing into a black hole, this one’s for you.

Hit play, grab a fire extinguisher, and pivot smarter.

-▴-

This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.

Welcome back to Pyvot Point, your AI-generated audio sidekick for making smarter marketing moves (and avoiding CFO death stares).

In this deep dive, we’re tackling a hot topic: how to stop treating your marketing budget like a necessary evil and start using it like the powerful growth investment it should be.

We break down:

• Why seeing marketing as a "cost center" is a fast track to underperformance
• How the smartest brands are investing marketing dollars with a VC mindset
• The real ROI metrics that make CEOs (and your spreadsheets) happy
• How to turn one blog post into an entire content empire (without losing your mind)
• Why AI is your marketing copilot, not the boss, and how to use it strategically
• The subtle mindset shift that turns budget season from survival mode into growth mode

Whether you’re prepping for budget talks, defending your marketing impact, or just want to stop feeling like you’re tossing money into the void, this episode will recalibrate how you think about spend.

Hit play, shift your mindset, and pivot smarter.

-▴-

This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.

Welcome to the second episode of Pyvot Point - your AI-generated audio sidekick for making sense of modern marketing (and maybe winning some budget along the way).

In this episode, we’re flipping the lens inward and tackling a classic marketer’s dilemma: How do you get your CEO to actually love your marketing spend?

Spoiler: It’s not by bragging about clicks and impressions.

We break down:

• How to ditch vanity metrics and speak the language of ROI
• The KPIs that actually matter to the C-suite (like cost per lead and marketing-generated pipeline)
• Why your CRM is secretly your best friend in proving value
• A smarter way to repurpose high-performing content across channels
• The do’s and don’ts of integrating AI without losing your strategic edge
• And how to turn seemingly tiny conversion wins into big financial impact

Whether you’re prepping for your next board meeting or just want to be taken seriously as a marketing leader, this episode is your cheat sheet for transforming marketing from “nice to have” into business-critical.

Hit play, talk numbers, and pivot smarter.

-▴-

This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.

Welcome to the very first episode of Pyvot Point - your AI-generated audio sidekick for cutting through the digital chaos.

In this debut deep dive, we’re not just talking SEO…we’re talking SEO 2.0 (or maybe even 5.0?). Forget everything you thought you knew about keywords and backlinks. 2025’s search landscape has been completely reshaped by AI, zero-click searches, Google’s SGE, and a tidal wave of AI-generated content.

We break down:

• What Google’s Search Generative Experience (SGE) is and why it’s flipping the SERPs upside down
• Why zero-click searches are the new norm (and what to do about it)
• The surprising good news about AI click-through rates
• The rise of authentic, experience-rich content (spoiler: real humans still matter)
• Why chatbots like ChatGPT and Perplexity are eating search’s lunch
• And most importantly: 4 actionable tips for surviving (and thriving) in this brave new SEO world

Whether you’re a content creator, digital strategist, or just trying to keep your site visible in 2025, this one’s your essential SEO compass.

Hit play, stay sharp, and pivot smarter.

-▴-

This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.