Welcome back to Pyvot Point, your AI-generated audio sidekick for smarter marketing moves (and fewer “why is our ad budget vanishing?” moments).

In this episode, we’re unpacking why digital ad costs are climbing while conversions seem to be slowing down—and more importantly, what you can do about it.

We explore:

• Why 86% of industries are seeing rising CPCs and how increased competition plays a role
• How automated bidding strategies might be inflating your costs without improving results
• The growing impact of AI-powered search and zero-click results on your campaigns
• Five proven strategies to adapt: boost your quality score, use long-tail and negative keywords, diversify your ad platforms, and improve your landing page experience
• How small changes can help you make the most of your budget—even in a more competitive landscape

If you’ve been wondering why your paid ads aren’t performing like they used to, this episode offers clear, practical steps to help you stay efficient and competitive in 2025.

Hit play, get strategic, and pivot smarter.

-▴-

This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.

Welcome back to Pyvot Point, your AI-generated audio sidekick for smarter marketing moves (and fewer “did I just get outsmarted by a script?” regrets).

In this episode, we’re cracking open the black hole that is click fraud, invalid traffic, and leads that ghost. You might think your ad campaigns are performing...until you realize half your clicks are coming from bots, click farms, or an overly competitive startup.

We unpack:

• Why 14% of your ad traffic might be totally fake (yes, even the “exciting spike” last week)
• How bad leads waste not just budget, but your sales team’s sanity
• The difference between clicks that look good and leads that actually buy something
• Five strategies to fight back: fraud tools, tighter targeting, lead scoring, and better landing pages
• The shift from measuring clicks to measuring impact, and why your CFO will thank you for it

If your Google Ads report looks great but your pipeline looks empty, this one’s for you.

So close that spreadsheet, cancel the ad spend pity party, and tune in. It's time to stop funding fraudsters and start making your PPC budget actually work.

Hit play, stop the bots, and pivot smarter.

-▴-

This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.

Welcome back to Pyvot Point, your AI-generated audio sidekick for smarter marketing moves (and fewer “why did I DIY that?” regrets).

In this episode, we’re diving deep into one of the sneakiest traps for entrepreneurs and small teams: DIY marketing. When exactly does it quietly start costing you more than hiring help ever would?

We unpack:

• The hidden time sink of building your own marketing assets, especially when they don’t convert
• Why effort ≠ effectiveness (and why that Canva landing page might be bleeding your ad budget dry)
• The dangerous allure of “feel-good” vanity metrics and why they don’t actually help your bottom line
• Why AI can assist but not replace strategic thinking (plus, how to avoid spaghetti content)
• What SGE and AI-driven search mean for your DIY content strategy in 2025 and beyond

If you’ve ever felt like your wheels are spinning, your calendar’s full, but your results are flat, this one’s for you.

So grab a coffee, pause your eleventh open tab, and let’s find out whether it’s time to outsource...or just rethink how you’re spending your marketing energy.

Hit play, drop the Canva, and pivot smarter.

-▴-

This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.