• 350: What If You Could Work Half the Hours and Get More Done?
    May 22 2025

    Are you managing your time backwards by focusing on tasks and urgency instead of vision and intention? We are flipping the script in this episode, showing why you need a new way of thinking about your time instead of being exhausted, spreading yourself too thin, and still not meeting your goals. What if your calendar could support the life you want? What if you could design a schedule that lets you grow and breathe? It’s possible! Join Melissa Kay, Lead Strategist and Chief Dream Officer at Tap the Potential, and Dr. Sabrina Starling, The Business Psychologist, TEDx speaker, and the founder of Tap the Potential. You’ll discover an exact framework to reclaim your time and design your business around your life, not the other way around.

    Profit by Design is a Tap the Potential Production.

    Show Highlights:

    • Dr. Sabrina’s biggest Aha moment about effective time management: “The bigger the life we create outside of work, the more efficient we become at work.”
    • First, get clear about the kind of life you want to create.
    • Examples from Tap the Potential clients about the experiences they want in life
    • “How do you want to feel about your day?” (The intangibles matter the most!)
    • Define your motivation for working less.
    • Determine your boundaries—and follow through with keeping them!
    • Learn to “let go.” (Dr. Sabrina explains the process.)
    • Consider your energy when designing your calendar. (Implement a “10K Power Hour”!)
    • Create time blocks for breaks and self-care.
    • Having support is crucial. You don’t have to do it all alone!
    • Melissa explains her role in one-on-one coaching support. Book a call with us today!

    Resources:

    Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

    Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best Course.

    Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

    Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

    Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Get your copy of A Guide To Talking To Your Team About Profit!

    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week...

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    26 mins
  • 349: Is Hiring a Business Coach a Smart Investment? Let’s Break It Down!
    May 15 2025

    Have you thought about hiring a business coach but aren’t sure if it’s worth the investment? We are breaking down the real ROI of coaching—what it costs, what you gain, and how to know if it’s the right move for your business. You’ll discover how to discern between tangible and intangible ROIs and how to know if you’re ready for a coach. This topic is near and dear to our hearts because we are obsessed with getting our clients the results we promise them. Join Dr. Sabrina Starling, The Business Psychologist, TEDx speaker, and the founder of Tap the Potential, as she and Melissa Kay, the Lead Strategist and Chief Dream Officer at Tap the Potential, discuss this topic.

    Profit by Design is a Tap the Potential Production.

    Show Highlights:

    • Instead of asking if you can afford a coach, ask yourself what it’s costing you to stay stuck!
    • What have you tolerated in your business?
    • The tangible ROI of coaching (The results we see every day!)
    • More time off AND more money in your bank account. Sound good?
    • Understanding target allocation percentages
    • Dr. Sabrina’s personal example of the impact of coaching
    • The ROI on your coaching investment for your team
    • Niching down with the 80/20 principle
    • Our goal is to give you a minimum return of 3x your investment in the first year.
    • The intangible ROI of coaching: no key team member dependency, more time for your loved ones, getting out of the “survival trap,” and falling back in love with your business again
    • Our clients’ perspectives on their first few months in our coaching program
    • We are different from other programs—here’s how!
    • Our results: 94% of our clients achieve the promised results.
    • Get creative to pay for coaching!
    • Think about payroll and higher-level investments to avoid mis-hiring that can cost you thousands.
    • Ways to work with us: group coaching, one-on-one coaching, and courses. We want to help! Book a call with us today!

    Resources:

    Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

    Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

    Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

    Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

    Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a...

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    35 mins
  • 348: Breaking Free from the Survival Trap: How to Make Decisions That Move Your Business Forward
    May 8 2025

    Are you struggling to break free from the survival trap? We want to help you turn things around! Everything depends on your decisions, and you want to make decisions that will move your business forward, but how? Join Tap the Potential’s Lead Strategist, Melissa Kay, and Dr. Sabrina Starling, The Business Psychologist and TEDx speaker, as they cover this topic today. Discover how your clear, compelling vision controls your decisions, and your choices influence the direction of your team and business. There is a better way, and you CAN break free from the survival trap! Join us to learn more!

    Profit by Design is a Tap the Potential Production.

    Show Highlights:

    • A vivid, compelling vision is a MUST to avoid the survival trap.
    • Your clear vision is your guiding light.
    • Filter ALL decisions through a clear vision of where you want to go.
    • Pay attention to all the wins and successes.
    • Guard against survival trap responses.
    • Your vision excites your team when it excites you!
    • Your vision will get you through the dark times.
    • Need help creating your vision? Let Melissa help! Book a call today for one-on-one help through our VIP Day experience!

    Resources:

    Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

    Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

    Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

    Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

    Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Get your copy of A Guide To Talking To Your Team About Profit!

    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

    Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

    Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

    Download Dr. Sabrina’s Introductory Training:

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    23 mins
  • 347: Creating Time for Growth: How to Work ON Your Business, Not Just IN It
    May 1 2025

    Are you ready to move your business forward? If you’re struggling to find the hours to “get it all done” or unsure where to focus your time and energy, this episode is for YOU! We are diving into proven strategies for carving out time to work ON your business, not just IN it. You’ll learn how much time you should be working and how to create more time to get started. Melissa Kay, the Lead Strategist at Tap the Potential, and Dr. Sabrina Starling, the Business Psychologist and TEDx speaker, cover this topic in today’s conversation. Do you need help moving from burnout to balance? Join us to discover tools for working smarter, not harder!

    Profit by Design is a Tap the Potential Production.

    Show Highlights:

    • “How much time should I be working ON my business?”
    • Melissa’s announcement: You CAN take a 4 week vacation®️ one year from now! (Ready to commit? Book a call with us today!)
    • Where to start to work ON your business for only 5 hours each week
    • The time block to work ON your business is your highest-value activity. (We customize the Tap the Potential Solution to fit your specific needs.)
    • “Cleaning up” strategically to create more mental space and ease in your life
    • The beauty of the compounding effect of small steps forward
    • The ROI in group coaching is priceless. (94% of our clients achieve the promised results: more profit and more free time.)
    • We want to help you! Book a call with us today!

    Resources:

    Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

    Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

    Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

    Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

    Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Get your copy of A Guide To Talking To Your Team About Profit!

    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

    Learn more about our courses, Coach Approach, and Leadership Bootcamp at

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    27 mins
  • 346: Why Your Time Management Tactics Aren’t Working
    Apr 24 2025

    Are you struggling with time management as a business owner? The key is not working harder but having a reason to work less! In this episode, Melissa Kay dives into why time-blocking and delegation might not be enough, and how having a purpose for your time can transform your productivity and life. You’ll learn why overworking leads to burnout and inefficient time management, the power of creating intentional breaks, and how finding your WHY for working less will improve your business and life.

    Profit by Design is a Tap the Potential Production.

    Show Highlights:

    • The negative effects when your WHY is not strong enough
    • Melissa’s example of a purpose and WHY for her free time
    • Understanding how to set boundaries around effective planning and reflection time
    • Reasons for constant overwhelm—and what to do about it
    • Dealing with unclear and changing goals
    • Poor results caused by ineffective delegation
    • Prioritizing goals, tasks, and projects (how to plan efficiently)
    • Permit yourself to say NO
    • Time-blocking doesn’t always work! Why?
    • Taking breaks with buffer blocks for self-care is critical to your success!
    • Melissa’s tips:
    • Identify your motivator: the ONE thing.
    • Prioritize, plan, and reflect.
    • Own your calendar, experience ease, and move your business forward.
    • Book a call with us today!

    Resources:

    Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

    Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

    Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

    Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

    Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Get your copy of A Guide To Talking To Your Team About Profit!

    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

    Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

    Join the Tap the Potential Community on Mighty...

    Show More Show Less
    21 mins
  • 345: How Unplugging from Your Business Will Solve Your Biggest Problem
    Apr 17 2025

    Unplugging from your business is THE key to solving your biggest problems. Sometimes, the best way to move forward is to hit pause. Join Dr. Sabrina Starling and Melissa Kay to discover how constant overworking drains your productivity, the psychology behind the power of brain breaks, and practical tips for successfully unplugging without sacrificing your business’s growth. Listen now to learn how you can unplug, reset, and return to your business stronger than ever!

    Profit by Design is a Tap the Potential Production.

    Show Highlights:

    • The biggest irony in entrepreneurship is that we are MORE effective when we work LESS.
    • Learn to ask better questions to find better solutions.
    • Find the “sweet spot” for the number of hours to work in a week for your maximum energy and engagement.
    • Tweak your calendar and schedule to unplug and watch the magic happen!
    • Psychological benefits of unplugging: more creativity, more time to explore and nurture other passions and interests, increased effectiveness at work, and better problem-solving skills
    • Melissa’s advice to fellow (recovering) workaholics
    • Dr. Sabrina’s simple steps to setting limits on your business:
    • Draw a line on your calendar daily to mark when the workday ends.
    • Reclaim your evenings and weekends to be present with yourself and your loved ones.
    • Create experiences for yourself and your loved ones during your unplugged time.
    • Want to make a commitment and join us in the revolution against hustle culture? Take the Work Supports Life Pledge today!

    Resources:

    Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

    Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

    Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

    Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

    Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Get your copy of A Guide To Talking To Your Team About Profit!

    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

    Learn more about our courses, Coach Approach, and Leadership...

    Show More Show Less
    25 mins
  • 344: Prevent Burnout by Asking for Help with Dr. Sabrina Starling and Melissa Kay
    Apr 10 2025

    Taking care of yourself and your team is the key to long-term success. Preventing burnout in entrepreneurs has been a major focus of Dr. Sabrina Starling’s research on the causes and cures for burnout in high-pressure work environments. Melissa Kay leads today’s conversation with Dr. Sabrina, “The Business Psychologist,” as she shares the powerful next step you can take to prevent burnout and thrive. You’ll learn the common symptoms of burnout and how to spot them early, along with how burnout impacts business owners AND their team members. We also tackle the common fears that keep us from asking for help and tips for asking your team for help when you feel overwhelmed. Today’s episode is packed with these topics, plus a real-life example of a business owner who turned things around by reaching out for support. Join us to learn more!

    Profit by Design is a Tap the Potential Production.

    Show Highlights:

    • Today’s trends regarding burnout in entrepreneurs (9 out of 10 are experiencing burnout. You are not alone!)
    • Symptoms of burnout from our research (Does this sound like you?)
    • “The fish stinks from the head down.” How are your team members affected by your burnout?
    • A team member’s perspective on burnout
    • The difficulties in learning to ask for help
    • Determine what you can stop doing by analyzing the strengths and weaknesses of yourself and your team
    • Do you recognize burnout symptoms? Take the Better Business Better Life Assessment and find out what changes you can make.
    • Common fears regarding asking for help
    • Melissa shares a real-life example from one of our clients.

    Resources:

    Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

    Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

    Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

    Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

    Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Get your copy of A Guide To Talking To Your Team About Profit!

    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

    Learn more about our courses,...

    Show More Show Less
    30 mins
  • 343: The Together Tracker: The Tool That Transformed a Marriage and a Multi-Million Dollar Business with Pat and Geeta Nadkarni
    Apr 3 2025

    We are thrilled to interview Geeta Nadkarni again, joined today by her husband, Pat. You may remember Geeta’s story from the Profit by Design podcast, Episode 339, and we are excited to hear more from her and Pat. Join Dr. Sabrina Starling and Melissa Kay for this insightful interview!

    Pat Blain is the “Problem-Solving Pinball Wizard” who brings 15+ years of broadcast experience to their brand, while Geeta is the head coach and face of the business. Together, they bootstrapped a multi-million-dollar coaching empire before a health crisis forced them to completely reinvent themselves. Together for over 20 years, they have channeled their wisdom into creating The Together Tracker, a revolutionary tool that helps couples become investors in each other’s growth. They originally invented the tool for themselves, and credit it with saving their marriage and transforming their disconnected marriage into one in which they are madly in love. From Geeta’s groundbreaking 80/20 Approach to Pat’s talent for holding everything together when “the doo-doo hits the fan,” they are here to show us how working smarter, not harder, can transform our relationships and our lives.

    Profit by Design is a Tap the Potential Production.

    Show Highlights:

    • Working together with your spouse brings a unique set of dynamics and complications.
    • Pat’s perspective and pointers for the significant others of turbo-charged entrepreneurs
    • A look back at their earlier years of marriage: healing, growing, and developing The Together Tracker
    • “Suffering from immaturity” in your marriage–and how The Together Tracker can help
    • Asking the powerful question: “What will make everything else easier or unnecessary?”
    • Using The Together Tracker in everyday life and in multiple relationships
    • Learning to “shut off work” at home
    • The Together Tracker helps with misunderstandings, conflict, arguments, and boundaries.
    • Prioritizing PLAY in our relationship takes us back to the early stages of dating your spouse.

    Resources:

    Connect with Pat and Geeta: Website and The Together Tracker.

    Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

    Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

    Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

    Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

    Sign up for the free A-Player Development Plan/Mini-Course. Track your...

    Show More Show Less
    42 mins