Profit by Design cover art

Profit by Design

Profit by Design

By: Dr. Sabrina Starling
Listen for free

About this listen

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.2023 Economics Leadership Management Management & Leadership
Episodes
  • 383: How to Plan Your 4 Week Vacation®️ in 2026 (Without Your Business Falling Apart)
    Jan 8 2026

    Does the idea of taking a real vacation make you anxious instead of excited? If stepping away for even a day feels risky, the thought of taking four whole weeks probably feels impossible—but it’s not. You don’t need a massive team or endless cash flow to make it happen. In this week’s episode, we’re breaking down the exact systems, delegation strategy, and leadership habits you need to build NOW, so you can confidently step away later. You’ll discover the first thing to fix if your business can’t run without you, how to train your team to make decisions while you’re unplugged, and why your business actually grows when you’re not in it every minute. If you want 2026 to be the year you take a real break, the kind where you sleep, rest, and reset, you don’t want to miss this episode with Melissa Kay and Dr. Sabrina Starling. Join us!

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    1. The biggest irony about the 4 Week Vacation®️process: Our businesses grow and flourish more when we take time off.
    2. Our promise to every one of our clients: A fully unplugged, 4 Week Vacation®️within 12 months
    3. Your time is worth $10,000 an hour! Download your free Chart of $10,000 Activities now!
    4. Our “handoff” of the tasks associated with podcast production, and how it works for us
    5. Delegating effectively benefits everyone.
    6. Steps in effective delegation:
    7. Allow the team member to own the task's outcome.
    8. Give the team member space to simplify the processes and systems they work with.
    9. Watch your A-players learn how to delegate for themselves.
    10. Creating accountability and “vacation-testing” your business
    11. Organizing the business around the sweet spot—and hiring to support that process
    12. A streamlined business makes it easy to hire the right A-players.
    13. The truth about a 4 Week Vacation®️: It provides job security, sustainability, a good culture, and fresh creativity/innovation.
    14. The game you cannot play to win: Cut it out, and play a different game.
    15. Register now for the Coach Approach program for a very different 2026 for you and your business.

    Resources:

    Download your free, updated copy of the

    Show More Show Less
    27 mins
  • 382: Be a Gift Through Your Leadership: Small Habits That Create Big Impact on Your Team
    Jan 1 2026

    Are you feeling the pressure to do all the things this holiday season: gifts, events, wrapping up the year, and taking care of everyone? What if the most meaningful gift you could give wasn’t something you could buy? What if you discovered how small, intentional leadership actions, like encouragement, clarity, trust, and honest feedback, are the greatest gifts you can offer your team and yourself? In this episode, you’ll learn why encouragement has 5x the retention power of any holiday bonus, how clarity resets stress and boosts A-player performance, the trust-building habits that create a self-managing team, and the one type of feedback that acts like rocket fuel for A-players. Dr. Sabrina Starling and Melissa Kay explain how to be the kind of leader who brings peace, stability, and purpose to your workplace; you can do it simply by showing up in the right way. Join us now to learn how.

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    1. We don’t want teams who are simply waiting for their next bonus; we want A-players who celebrate working with us year-round.
    2. Melissa paints a picture of what it’s like on the Tap the Potential team
    3. Dr. Sabrina’s highest aspirations for her team
    4. Taking care of ourselves, as leaders, is essential before we can effectively take care of our teams.
    5. Being a gift from your gifts supports the retention of your A-players.
    6. An important statistic (from Gallup): Well-recognized employees are 45% less likely to have changed businesses 2 years later.
    7. Create a safe, supportive environment where your team members can share ideas–and make it a habit.
    8. Show up as a thinking partner with curiosity–not judgment.
    9. The Coach Approach program teaches you the language of support and curiosity.
    10. Teaching your A-players the coaching conversation model helps you shine as a leader.
    11. Tips to create a self-managing team
    12. How feedback can support your best A-players: acknowledge the fact that you see them showing up from their strengths, and invest in them by offering them opportunities to grow and learn.

    Resources:

    Learn more about the How to Hire the Best Course by clicking this link.

    Our Coach Approach program can be life-changing for your business, team, and life. Find out more today!

    Ready to take your life back from...

    Show More Show Less
    28 mins
  • 381: If I Could Give Every Business Owner One Gift…
    Dec 25 2025

    Are you craving more time, more freedom, and a team that actually takes ownership? Dr. Sabrina says, “If I could give every business owner one gift, it would be the ability to empower your leadership team to run the business without you.” In this week’s episode, she shares the gift she wishes every entrepreneur would receive: the confidence, structure, and support to step back and let your team step up. Melissa Kay shares her gift, too: a simple yet powerful time strategy to help you identify your $10K-per-hour activities, along with the exact way to help your team members identify their $10K-per-hour activities–so that everyone operates in their zone of genius. This is how a business becomes scalable. This is how leaders get their lives back. This is how A-players emerge. Join us now!

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    1. What better gift is there than time to slow down and savor life?
    2. Dr. Sabrina’s wish for every business owner
    3. The difference between doing “good things” at work and doing those things that really move the needle forward with massive leaps
    4. There is NO reason not to have A-players on your team!
    5. Melissa’s gift to business owners
    6. The first step to taking back your time from your business
    7. Download your Chart of $10,000 an Hour Activities now!
    8. Growth does NOT mean the business owner working more hours!
    9. Finding team members’ strengths so they can do the tasks that are “a light lift with big results”
    10. Being intentional about team members working on tasks that leverage their strengths so that big leaps forward can take place
    11. Time strategy is better than time management.
    12. Reach out to us for help! Book a call with us today! 2026 can be the year when everything turns around for you!

    Resources:

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week...

    Show More Show Less
    25 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.