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Profit by Design

Profit by Design

By: Dr. Sabrina Starling
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You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.2023 Economics Leadership Management Management & Leadership
Episodes
  • 390: Stop Being the Bottleneck: How to Build a Self-Managing Business Model
    Feb 26 2026

    Does your business slow down the moment you step away? If every decision, approval, or problem still funnels through you, you’re not alone, but YOU are the bottleneck. In this episode, Melissa Kay and Dr. Sabrina Starling break down how you can stop being the bottleneck and start building a self-managing business model that doesn’t depend on you for every decision. You’ll learn why capable teams still wait for the owner’s approval, the hidden ways business owners unintentionally create bottlenecks, what a self-managing business actually looks like, and practical leadership shifts that empower your team to take ownership. If you’re tired of being the single point of failure in your business and want growth without burnout, this episode will show you where to start.

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    1. Relief, flexibility, and freedom: Don’t you want more of these?
    2. A-players want autonomy to take initiative; we need to empower them to do so.
    3. The shift in asking your team, “What ideas do YOU have about this?”
    4. Be careful not to shut out your A-players’ ideas; encourage them to bring those forward.
    5. Melissa’s tips to empower your team: share your vision, give clear parameters for decision-making, look for measurable results (KPIs), and provide opportunities for autonomy
    6. Tracking clear results through KPIs gives pride and ownership to A-players. (This is THE biggest A-player perk we can build into our businesses!)
    7. Highlights of our clients’ recent wins
    8. Relationships and work connections will help skyrocket A-player retention on your team.
    9. Do you need to stop being the bottleneck in your business? Join the Better Business Better Life program by booking a call with us today. Spaces are now available! (Melissa offers to write a custom-crafted vision statement and your immutable laws, a $7500 value!)

    Resources:

    Enroll now for Leadership Bootcamp! The next session begins in April.

    Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here!

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Mentioned in this episode:

    Registration Is Open for Leadership Bootcamp!

    Turn your A-players into your strategic thinking partners who are taking one thing...

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    27 mins
  • 389: How to Stay Grounded as a Business Owner (No Matter What’s Going On)
    Feb 19 2026

    Do you ever feel like your mind is running faster than your business can keep up? When everything feels urgent, noisy, and heavy, staying grounded can feel impossible. In this episode, Dr. Sabrina Starling and Melissa Kay share their #1 grounding ritual: the simple, repeatable practice they return to–no matter what’s going on in business or life. This kind of grounding is all about creating a moment of steadiness that helps you lead with clarity rather than reacting from stress. You’ll learn why grounded leaders make better decisions under pressure, how one small daily ritual can calm your nervous system and sharpen your focus, how to stay centered when your business feels chaotic, and why consistency matters more than complexity when it comes to mindset. If you’re tired of being pulled in a hundred directions and want a leadership rhythm that actually supports you, this episode is for you!

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    1. Unique challenges for business owners that bring pressure
    2. The #1 muscle entrepreneurs need to build is the ability to ground ourselves.
    3. Melissa’s #1 tip for time management: Create a time block every day in your schedule to connect with yourself.
    4. We aren’t good at slowing down and allowing space for nothing-ness.
    5. The benefits of journaling to make time for yourself
    6. Breathwork is valuable in grounding and calming yourself. (Use cues and smells to train your body to do deep breathing and slow down.)
    7. Self-talk is critical! We need to celebrate our wins!
    8. Ground yourself with essential oils, powerful affirmations, artwork, plants, low light in the evening, intentionally planned healthy dinners, and focused efforts to promote good sleep.
    9. Give yourself permission to put your phone down.
    10. A good night’s sleep is the doorway to much calmer, grounded, fully present mornings.
    11. Taking care of yourself models to your team members that it’s okay for them to take care of themselves.
    12. Your clear, compelling vision for your business should help keep you grounded as you make all the decisions that follow. (“Does this decision take me toward or away from my vision?”)
    13. Take ONE of our tips and implement it today to better ground yourself and experience more calm.

    Resources:

    Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business so that it supports your life. Click here!

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever?

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    32 mins
  • 388: The Hardest Boundary I Ever Set in My Business
    Feb 12 2026

    Do you ever say yes in your business when every part of you wants to say no? Boundaries are easy to discuss, but incredibly difficult to live out, especially when payroll, clients, and team expectations are on the line. In this episode, we get real about the hardest boundaries we’ve ever set in our businesses and why setting them changed everything. Dr. Sabrina Starling and Melissa Kay share personal stories of boundaries they resisted, feared, and finally enforced, ranging from client expectations to time, availability, and scope of work. You’ll learn why business owners struggle so much with boundaries; the hidden cost of not setting them; the ripple effect boundaries create for your team, clients, and leadership; and the surprising benefits that come after you hold the line. If you’re feeling stretched thin, resentful, or as if your business is running your life, this episode will give you permission and practical insights to reclaim your time and energy.

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    1. The hardest thing about setting boundaries
    2. Highlights of Dr. Sabrina’s most effective boundaries over the years
    3. Melissa’s perspective on setting boundaries
    4. Boundaries increase clarity, focus, and production for you AND your team.
    5. The difficulties that come with setting boundaries at home and with family members
    6. The challenges with setting hard boundaries with clients around payment plans
    7. Understanding the far-reaching ramifications of today’s decisions
    8. Setting boundaries (and giving grace) around accomplishing your lofty goals
    9. Immutable laws are key in establishing boundaries in your business.
    10. Need help establishing your immutable laws? We can help! Take the Better Business Better Life Assessment today! (It only takes a few minutes.)

    Resources:

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

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    22 mins
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