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Profit by Design

Profit by Design

By: Dr. Sabrina Starling
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About this listen

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.2023 Economics Leadership Management Management & Leadership
Episodes
  • 377: How to Raise Prices Without Losing Customers (Business Owner Strategies That Work)
    Nov 27 2025

    Are you struggling to raise your prices because you are afraid of losing clients? You are not alone! In this episode, Melissa Kay and Dr. Sabrina Starling explore specific strategies to increase your rates while keeping your best clients satisfied confidently. You’ll learn the mindset shifts that make price increases feel natural and justified, how to communicate price charges without losing trust, and proven strategies business owners use to raise rates and grow profits. Stop leaving money on the table and start charging what you’re worth—without fear.

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    • Mindset shifts around price increases that protect your margins AND your team
    • Steps to establish a framework for regular price increases:
    • Work with your ideal clients only.
    • Understand the 80/20 rule.
    • Keep clients who realize and appreciate the value of your services.
    • 75% of our clients stay with us for 3+ years!
    • Focusing on what your top clients need and what they appreciate about your business
    • Tying your price increase to the value you are delivering to the top 20% of your customers
    • Identify your top clients before spending your marketing dollars!
    • Outcomes you can expect from implementing the Tap the Potential Solution
    • Advice to keep your business from consuming more of your life
    • Confidence to charge appropriately
    • Making your business unique
    • Ready to raise your prices with proven strategies that will make your business sustainably profitable? Help is available! We have a tool, the Better Business Better Life Assessment, that provides step-by-step guidance.

    Resources:

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

    Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group.

    Mentioned in this episode:

    Jumpstart Your Business!

    Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the final Better Business Better Life Jumpstart of the year happening Dec. 3 and 4th. https://www.tapthepotential.com/jumpstart

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    24 mins
  • 376: How Focusing on the ONE Thing Moves Your Business Forward (and Makes Everything Else Easier)
    Nov 20 2025

    Are you feeling pulled in a hundred different directions and wondering why nothing seems to move your business forward? It’s not about doing more, it’s about doing the right ONE thing. In this episode, we are diving into how narrowing your focus can accelerate results, reduce overwhelm, and simplify decision-making. Melissa Kay and Dr. Sabrina Starling will help you identify the one thing that will create the biggest impact in your business, understand why multitasking and busywork stall growth, and share a simple strategy to stay focused and maintain momentum. If you’re ready to finally make real progress without the chaos, this episode is your clarity breakthrough!

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    • The power of the ONE thing
    • A breakdown of your project load and productivity
    • Your desire to over-accomplish affects your entire team.
    • Identify your “one domino” that needs to fall.
    • How context-switching affects you
    • Melissa’s tips for being strategic about your time
    • Finding power in giving yourself the space you need to complete a project
    • Our plan for helping business owners plan a The 4 Week Vacation®️
    • Tips for identifying your ONE thing that makes everything else easier or unnecessary
    • Help is available! We have a tool, the Better Business Better Life Assessment, that provides step-by-step guidance.

    Resources:

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

    Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group.

    Mentioned in this episode:

    Jumpstart Your Business!

    Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the final Better Business Better Life Jumpstart of the year happening Dec. 3 and 4th. https://www.tapthepotential.com/jumpstart

    Show More Show Less
    23 mins
  • 375: How a Leadership Mindset of Presence Improves Focus, Teamwork, and Results
    Nov 13 2025

    Are you struggling to get your team focused and aligned, but are left wondering why the results aren’t what they should be? In this episode, we delve into how simply being fully present as a leader can transform your team, decision-making, and business outcomes. You’ll learn why presence is the secret weapon behind high-performing teams; how your mindset as a leader shapes focus, collaboration, and results; and simple strategies to show up fully without burning out. If you’re looking for a leadership approach that drives clarity, accountability, and measurable growth, this episode is your roadmap.

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    • Dr. Sabrina’s eye-opening realizations about mindset and being fully present
    • Fear causes us to operate with a scarcity mindset.
    • We MUST celebrate our wins and successes!
    • Tuning into what I need right now and learning to be my biggest advocate
    • Intentionality in being fully present daily, with yourself and others
    • Chasing peace instead of the next goal
    • What are we modeling for our children?
    • Being fully present to get results from your team members
    • Chasing goals vs. enjoying and savoring what has been accomplished (Setting aside time for rest is essential!)
    • Do you need a constant reminder to be fully present? DM Dr. Sabrina on social media and ask for your “Work supports life, not the other way around” stickers.
    • The power of being fully present begins with managing your time. Find clarity and learn to focus on your $10,000 an hour activities with our free resource, the Chart of $10,000 An Hour Activities.
    • Dr. Sabrina’s gold nugget about being fully present: “Live with no regrets. Regret-proof your life.”

    Resources:

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

    Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group.

    Mentioned in this episode:

    Jumpstart Your Business!

    Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the final Better Business Better Life Jumpstart of the year happening Dec. 3 and 4th. https://www.tapthepotential.com/jumpstart

    Show More Show Less
    23 mins
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