What if one of the qualities you’ve always taken pride in—your independence—is actually keeping you stuck, isolated, and fragile?

In this episode, I’m sharing how the book The Family Economy by Rory Groves completely reframed my understanding of strength, success, relationships, and even coaching. I open up about the way I was raised to value self-reliance, how I wore it as a badge of honor for years, and why I now see it as a form of quiet fragility.

You’ll hear why dependence—when built intentionally—is not weakness, but a deeper kind of strength. One that stabilizes marriages, empowers families, accelerates progress, and deepens friendships.

This episode is for anyone who’s ever said, “I should be able to figure this out on my own,” and who’s ready to consider a more powerful—and connected—way forward.

• How I was raised to see independence as strength

• Why The Family Economy changed my view of success

• How true strength is rooted in interdependence

• What this means for families, friendships, and coaching

• Why asking for help strengthens relationships

• How coaching works best when we lean in, not isolate

• The Family Economy by Rory Groves

• Apply to work closely with me in our 8-week DEFENSE program!

👉 If this episode challenged your thinking, share it with a friend or tag me with your biggest takeaway.

Why Your Plan Keeps Failing & What to Do Instead

💥 Applications for “Defense” open Monday, exclusively to the waitlist.
We start the week of September 8th.
Only 20 spots.
This is not a public launch.

🎯 Join the waitlist here
(It’s the only way to be notified when applications open.)

Episode Summary:
You’ve got goals. Big ones. You’ve probably got a plan, too. Maybe even a brand-new one you’re excited about. But here’s the question no one’s asking:

Are you so focused on where the boat is going…that you’ve forgotten to fix the holes in the boat?

In this episode, Elizabeth breaks down why your best-laid plans keep breaking down, and why almost every plan, strategy, and program out there makes the same critical mistake: it’s all offense, no defense.

From real estate investments to upcoming vacations, she shares powerful, real-life examples that show you how a defensive strategy can change the game and why skipping it is costing you years of your life and progress.

If you’re tired of doing and undoing the same work, if you feel like you’ve been pursuing the same goal for years with nothing to show for it...this is the episode that explains why.

And it’s the introduction to something brand new.

In this episode, we cover:

• The real estate story that sparked this whole conversation

• Why we get excited about “the plan” and still fall apart

• What a true defensive strategy looks like — in your actual life

• Why most programs can’t teach this (but this one will)

• The small-group opportunity opening for 20 women only

💥 Applications for “Defense” open Monday, exclusively to the waitlist.
We start the week of September 8th.
Only 20 spots.
This is not a public launch.

🎯 Join the waitlist here
(It’s the only way to be notified when applications open.)

My brand-new 8-week program is coming soon!
DEFENSE is for those who want to get ahead of the spiral — before the binge, the drift, or the regret even begins.
Because the best offense? It’s a great defense.

➡️ Get on the waitlist now

If you’ve ever said, “I want this so badly — why can’t I just follow through?” — this episode is for you.

In today’s conversation, we’re breaking down why motivation will never be enough to create consistency — and what actually works instead. From personalized systems and smart structure to emotional discipline and strategic defense, this episode walks you through the tools that really move the needle.

In this episode, you’ll learn:

• Why motivation fades — and what to build instead

• The difference between systems and structure (and why both matter)

• How to practice discipline when you truly don’t care

• The role of course correction in consistency (and how to plan for it)

• What "playing defense" actually means — and how it changes everything

🚨 Applications open next week for Elizabeth’s brand-new, 8-week high-touch program focused entirely on helping you run the play. No more “great plans” that fall apart. We’re building strategic defense — in your life, your goals, and your mindset.
📝 Get on the waitlist here

My brand-new 8-week program is coming soon!
DEFENSE is for those who want to get ahead of the spiral — before the binge, the drift, or the regret even begins.
Because the best offense? It’s a great defense.

➡️ Get on the waitlist now

Have you ever had a meal or treat that tasted amazing… but left you feeling bloated, tired, or regretful afterward? You're not alone — and today's episode is going to give you a powerful shift in perspective.

This concept comes up all the time in my weekly check-ins with members of The Consistency Course:
👉 We often focus only on taste, and ignore how food makes us feel.

There’s a tipping point — from tastes good, feels good to tastes good, feels bad. The problem is, most people don’t notice until it’s too late.
In this episode, we’ll explore:

• Real-life examples of indulgence without regret

• How to recognize that tipping point in the moment

• Why it’s not just about how much — but how often

• The difference between enjoyment and sabotage

• One question that can help you pause before you go too far

This isn’t about restriction. It’s about reclaiming how you want to feel — and learning how to stop before pleasure turns to punishment.

🎯 This is a must-listen if you’ve ever said: “I always regret it afterward.”

My brand-new 8-week program is coming soon!
DEFENSE is for those who want to get ahead of the spiral — before the binge, the drift, or the regret even begins.
Because the best offense? It’s a great defense.

➡️ Get on the waitlist now

Something huge is coming! Get on the wait list!

We live in a world where nearly everything has gotten easier—instant access, on-demand answers, next-day delivery. And while that’s convenient, it’s come at a cost: we’ve lost our tolerance—and even our appreciation—for doing hard things.

In this episode, Elizabeth explores how we’ve subtly begun to expect ease, resent effort, and resist anything that feels difficult. But what if hard isn’t bad? What if it’s exactly what we need to grow, build pride, and take our lives to the next level?

This isn’t an anti-social media rant. It’s a call to build your capacity for effort—and to reclaim the power of doing hard things on purpose.

• Why expecting things to be easy is sabotaging your growth

• How convenience culture is reshaping your mindset (and what to do about it)

• The difference between “easier” and “better”

• Practical ways to train yourself to embrace difficulty

• How to rebuild pride in discipline, resilience, and follow-through

• Choose small inconveniences on purpose to build mental toughness

• Finish something hard—especially when motivation is gone

• Delay ease to build strength (mentally and emotionally)

• Practice stillness and discomfort without distraction

• Reframe struggle as a training ground—not a punishment

• You feel like you're always searching for a new "hack" or "plan"

• You’re tired of starting over every Monday

• You’ve ever thought: “Why is this so hard for me when it seems so easy for everyone else?”

Something huge is coming! Get on the wait list!

Something huge is coming! Get on the wait list!

You might think the curated content you scroll through every day is harmless entertainment—but what if it’s doing more than just taking your time?

In this episode, we’re unpacking the subtle but powerful impact of what I’m calling lifestyle porn—those stylized, aspirational glimpses of family life, fitness routines, and daily rhythms that seem to offer inspiration but often end up quietly talking us out of action.

We’ll explore how this kind of content distorts our expectations, disqualifies us from our own progress, and leaves us with a constant, low-grade sense of “not enough.”

If you’ve ever thought:

• “Sure, if I didn’t have to work...”

• “If my kids were older...”

• “If I had that kind of support...”

…this one’s for you.

This isn’t about comparison. It’s about exposure.
This isn’t about laziness. It’s about awareness.
And this episode is about reclaiming your ability to act—without needing your life to look like hers.

• What “lifestyle porn” is and why the term matters

• How we unknowingly use inspiration as an excuse

• The disqualification loop: why we keep talking ourselves out of action

• Why you always feel a little bit behind—even when you’re making progress

• How to interrupt the pattern and reconnect with your version of progress

• What kind of content subtly makes me feel like I’m not doing enough?

• What am I actually craving when I feel pulled toward someone else’s lifestyle?

• Where am I telling myself something won’t work for me… instead of asking how it could?

Something huge is coming! Get on the wait list!

🚨 THE BIG THING IS COMING
→ If you know what to do but you’re not doing it...
→ If you keep restarting but never feel like you're building momentum...
→ If you're ready for real support and follow-through like never before...

👀 I’m opening a brand new coaching experience — and it’s unlike anything I’ve ever done.

👉 Join the wait list now - click here.
Spaces will be extremely limited. Wait listers get first dibs.

📲 EPISODE CHALLENGE:

1. Go to your phone’s screen time settings (iPhone or Android)

2. Check your daily average and your most used apps

3. Take a screenshot and send it to me! (DM, tag, or email)
   → I’m picking 5 people to win signed copies of my book.

💬 This isn’t about shame, it’s about awareness. Because your time? It’s not gone. It’s just being spent.

🧠 What You’ll Learn in This Episode:

• Why “I don’t have time” is rarely true

• How screen time is draining your motivation, energy, and hormones

• A step-by-step challenge that will change how you view your day

• What to do instead of spiraling

• How to make small shifts that free up hours without deleting every app

• Why this ONE audit might unlock more progress than anything else

And if you’re serious about change, make sure you’re on the wait list for what’s coming.

🎯 Get on the wait list now - click here

It's Primal Potential's 11 year anniversary!

Eleven years. One mission. Thousands of transformations. And a dozen lessons that changed everything.

In today’s special anniversary episode, I’m reflecting on 11 years of Primal Potential by sharing 12 of the most powerful, real-life lessons I’ve learned in business, coaching, personal growth, parenting, and beyond.

(Yes, 12 lessons in 11 years because let’s be honest, I’ve learned more in some years than others 😂)

But FIRST: something big is coming.

I usually make a special offer on Primal's anniversary, but not this year...

Because what’s coming is different. Really different.

✅ It’s never been done.
✅ It’s for the people who struggle to follow through.
✅ It’s built for the chaos — not the perfect conditions.
✅ It’s not a new version of something old — it’s a new category.
✅ It’s limited to just 20 people.

And it starts right after Labor Day.

🚨 If you’ve ever said:

• “I always start strong, but I never stick with it.”

• “I don’t want to buy another thing I won’t finish.”

• “I just don’t trust myself to follow through...”
  ...this is for YOU.

🎯 The only way to be first in line is to join the waitlist now - click here.

This will fill fast. Don’t wait.

• Why most plans fall apart the moment life gets messy

• The middle school basketball analogy that explains real-life sabotage

• Why “hope” isn’t your best strategy — and what is

• 12 lessons from 11 years of imperfect, powerful progress

• The difference between grace and accountability

• How fear disguises itself as logic

• Why curiosity will take you further than criticism

🔗 Be first in line for what’s coming - click here.

This isn’t more of the same.
It’s what you didn’t know you needed — until now.