Balancing specialization and success can be an acrobatic feat for private healthcare practices.

On this episode of Practice Freedom, Mark will explore carving out your niche, addressing the hesitations that come with honing your focus, and how it positions you as a presence in a bustling marketplace. Mark shares why mastering a specific craft is pivotal for brand recall. For any healthcare provider striving to be top-of-mind, we examine how to become the best in your niche, transforming your practice into a brand that resonates in healthcare.

The notion that physicians can be your primary patrons—especially when they funnel a steady stream of patient referrals your way—takes center stage. Mark explores strategies to cultivate these connections, setting a cycle of patient care and seamless communication into motion. We outline patient-centric marketing, creating advocates for your practice, and the clarity from operational frameworks like EOSⓇ.

Whether you're a medical professional or just laying the groundwork for your practice, this episode offers actionable insights and strategic know-how to thrust your healthcare practice into the limelight.

• The importance of healthcare professionals to find their niche to excel in their field
• Comparing niche mastery in healthcare to musicians perfecting their skills at Berklee College of Music for standout success
• An example of a podiatrist who successfully branded their practice around treating runners
• The concept of viewing other physicians as primary customers for referrals and nurturing those professional relationships
• Exploring the role of EOSⓇ (Entrepreneurial Operating SystemⓇ) in maintaining organizational efficiency and traction within a healthcare practice
• Encouraging healthcare practitioners to recognize their unique strengths and market them confidently to build a strong, recognizable brand
• The patience required to develop a marketing strategy that resonates with the ideal patient demographic

www.markhendersonleary.com

As always, this is a two-way conversation, and we want your feedback. Let us know if we’re on the right track and you’re getting something from the podcast, or if you have questions or comments on how to make it better. Click here to send Mark a voice memo with your thoughts on each episode. - http://speakpipe.com/practicefreedom

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Do you ever wonder how the best healthcare practices magically attract the right patients?

On this episode of Practice Freedom, join Mark and guest Matty McLain of Boost Patients as they unpack niche marketing in healthcare—where specialization is the cornerstone of thriving practices. From bariatric surgery to LASIK, we dissect the strategies that help clinics become magnets for their ideal clientele. We contrast healthcare marketing's unique hurdles with those of other industries and spotlight the roles within a marketing team that can make or break your practice's growth.

In the complex world of healthcare, community and competition often intermingle. This episode takes you behind the scenes of bariatric surgery marketing, where creating a network of knowledge-sharing clinics through masterminds is transforming the industry. Matty shares Boost Patients' journey in becoming a linchpin for clinics nationwide, nurturing a culture of collaboration over competition. Plus, we delve into the granular details of marketing for specialty procedures and discuss the balance between specificity and scalability for businesses aiming to branch out without losing their core focus.

In patient communication, personalization reigns supreme. We explore successful lead generation tactics, modernizing the age-old adage of “the customer is always right” to a more nuanced “the right customer is always right.” Learn how targeted strategies, such as Facebook ads and diligent follow-up systems, revolutionize patient engagement. And for those at the helm of health ventures, stay tuned for our insights on choosing flourishing sectors, the merits of staying niche-focused, and the power of collaboration among entrepreneurial healthcare leaders.

Ready to revamp your practice? We've got the blueprint.

• The effectiveness of niche marketing for specialized healthcare fields like bariatric surgery and LASIK
• The importance of attracting the right patients
• Community in healthcare marketing, particularly for procedures that involve personal transformation
• How shared learning and masterminds can improve patient care quality
• The balance between competition and scalability in specialized healthcare markets
• Advocating for a focus on core services to facilitate growth and the ability to expand into additional medical services
• Personalized patient communication for patient satisfaction and lead nurturing
• Targeted Facebook ads and a follow-up system to convert leads into patients
• The longevity of marketing channels like email
• Sales in specialized medical fields
• Strategic decisions for business growth, including expansion from bariatric services to LASIK
• Selecting growing industries for business ventures
• The healthcare value chain and the potential for direct marketing in sectors like hair restoration, orthopedics, and fertility
• Collaboration among entrepreneurial healthcare leaders
• Advocating for private practices to share resources and achieve economies of scale
• Staying niche-focused for sustainable growth

• Boost Patients website: www.boostpatients.com
• Email Matty McLain: matty@boostpatients.com
• Connect with Matty on LinkedIn: www.linkedin.com/in/mattymclain
• Matty on Twitter: twitter.com/mattymclain

As always, this is a two-way conversation, and we want your feedback. Let us know if we’re on the right track and you’re getting something from the podcast, or if you have questions or comments on how to make it better. Click here to send Mark a voice memo with your thoughts on each episode. - http://speakpipe.com/practicefreedom

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Prepare to transform your approach to the shift from employee to business owner as Mark explores the mindset changes needed to navigate the complexities of entrepreneurship.

On this episode of Practice Freedom, from the surge of accountability to the relentless task lists, we dissect the strategies for mastering your time and prioritizing what moves the needle in your business. Struggling to maintain productivity outside the conventional 40-hour workweek? You're not alone. We discuss the reality of time management for the self-made business leader, dispelling the myth of endless working hours and highlighting the importance of “vision work.” This episode outlines that success is about financial gain, personal satisfaction, and family achievements. Learn how to keep your sights set on the ultimate prize—balancing your aspirations with the needs of the business.

We tackle the balance between professional and personal life, especially when policy changes can throw a wrench in even the best-laid plans. We stress regular self-assessment and business check-ins to ensure you remain true to your vision.

Balancing a business with your personal life can be tricky, and Mark lays out the steps you can take to make this process easier.

• The shift from employee to entrepreneur that requires embracing a learning mindset to manage the accountability and breadth of new responsibilities
• Prioritizing tasks using emotional valuation and metrics, recognizing that productivity extends beyond the standard 40-hour workweek
• Adapting strategies in response to external factors like policy changes
• Maintaining work-life balance and regularly reassessing personal and business alignment
• Quarterly business check-ins and adjusting strategies to optimize personal fulfillment and business success
• Vision work, including setting goals and introspection, to navigate balancing professional and personal life
• The emotional cost of business decisions as a factor in reassessing priorities and ensuring the business serves personal life goals
• Infinite opportunity cost and recognizing time limits to optimize effectiveness

• www.markhendersonleary.com

As always, this is a two-way conversation, and we want your feedback. Let us know if we’re on the right track and you’re getting something from the podcast, or if you have questions or comments on how to make it better. Click here to send Mark a voice memo with your thoughts on each episode. - http://speakpipe.com/practicefreedom

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Have you ever felt the pull between your skills as a clinician and the lure of leadership within your medical practice?

On today’s episode of Practice Freedom, Mark discusses how the right mindset can transform a technical professional into a leader who flourishes not by having all the answers, but by asking the right questions. We delve into what it means to be a visionary leader and individual healer and the complexities accompanying these medical roles. We provide actionable strategies for professionals striving to enhance the operational efficacy of their organizations while achieving personal fulfillment.

Mark reveals the essential personal transformations needed for this transition. Visionary leaders often begin with no definitive maps, understanding that groundbreaking innovation cannot follow a pre-charted course. We explore the interplay between immediate value production and long-term strategic planning and how resilience and humility are the cornerstones of learning from setbacks and propelling personal growth and professional leadership.

If you're ready to redefine your leadership journey in medicine, you won’t want to miss this episode.

• The contrast between a visionary leader and an individual healer in medicine
• The need for leaders to ask questions and embrace humility
• Cultivating a culture where inquiries lead to growth and improvements
• Challenges in transitioning from technical expertise to visionary leadership
• Balancing immediate value production with strategic long-term planning
• A continuous learning process, including adaptability to manage operations and personnel changes for future growth
• Learning from failures and positioning humility as a key to progress
• Nurturing leadership skills while guiding practices toward new operational excellence and innovation
• Balancing clinical roles with leadership responsibilities for practice betterment

• www.markhendersonleary.com

As always, this is a two-way conversation, and we want your feedback. Let us know if we’re on the right track and you’re getting something from the podcast, or if you have questions or comments on how to make it better. Click here to send Mark a voice memo with your thoughts on each episode. - http://speakpipe.com/practicefreedom

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

A healthcare venture is a complicated combination of visionary leadership and the realities of business management.

On this episode of Practice Freedom, Mark sits down again with Dr. Natalie Hone to continue discussing her journey of starting a dermatology practice, from the unexpected administrative burdens to the precious moments of patient care that fuel a founder's passion. Mark shares his personal experiences of healing and growth under Dr. Hone's care, and we peel back the layers of what makes a healthcare business tick, including the resilience required to navigate its complexities.

Striking the right chord in a partnership can turn dreams into successes. Dr. Hone shares insights into her business partnership with Dr. Camila Antia, sharing anecdotes from their collaboration as they grow and define their roles. Trust, open dialogue, and strategic thinking form the core of their partnership philosophy—elements that have been paramount in scaling their business while maintaining personal satisfaction.

Healthcare leadership extends beyond the clinic walls. It's about inspiring a team, cultivating a shared vision, and creating an environment where patient care remains at the heart of operations. In this episode, we discuss strategies for nurturing a strong organizational culture and the wisdom of maintaining patient interaction amidst business expansion.

Join us as we explore the emotional and strategic facets of team building, balancing business acumen with the art of healing, and ultimately, growing a practice that resonates with patients and practitioners alike.

• Dr. Natalie Hone’s experience launching a dermatology practice
• The disparity between pre-launch expectations and post-launch realities
• The benefits and challenges of healthcare business partnerships, including evolving roles and trust dynamics with business partner Dr. Camila Antia
• Open communication and setting clear expectations in the workplace for employee satisfaction and effective management
• Maintaining a balance between the clinical side of healthcare and administrative responsibilities
• Emphasizing continuous learning and improvement
• Strategic decision-making regarding direction, culture, and maintaining service standards without sacrificing personal satisfaction
• Building a team with a shared mission and culture
• Personal growth, balancing business growth with people management, and recognizing the importance of vision and strategic planning

• The Skin People Dermatology website: tspderm.com
• Find The Skin People on Instagram: theskinpeople_
• Email The Skin People: hello@tspderm.com

As always, this is a two-way conversation, and we want your feedback. Let us know if we’re on the right track and you’re getting something from the podcast, or if you have questions or comments on how to make it better. Click here to send Mark a voice memo with your thoughts on each episode. - http://speakpipe.com/practicefreedom

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Have you ever marveled at a healthcare private practice's powerful engine and wondered what fuels its drive?

On this episode of Practice Freedom, Mark reveals the core of true progress: the underestimated might of discipline and the compounding effect of routine. As Mark reflects on personal triumphs and stumbles, we dissect the role that consistent, bite-sized actions play in steering the ship toward long-term success, carving out a discussion that's as much about self-improvement as it is about business acumen.

Mark weaves together setting realistic goals with the neurological wonders of habit formation. We're exploring the everyday grind that builds success. From the importance of celebrating small victories to the impact of daily investments in our future, this episode is a deep dive into the mechanics of building a disciplined life and thriving business that stands the test of time.

Join us as we unpack a philosophy that could redefine your definition of achievement.

• The importance of discipline and routine over seeking immediate results in healthcare practice success
• The myth of “life-changing workouts”
• Advocating for achievable, consistent goals that lead to sustainable growth
• The neurological benefits of habit formation
• How facing challenges can increase happiness and efficiency
• The dangers of overly ambitious goals and the motivational power of incremental progress and small victories
• The long-term impact of daily investments and shifting from immediate gratification to delayed rewards for lasting satisfaction
• Setting realistic goals and establishing disciplined routines for personal and professional development
• Appreciating discipline through small, consistent habits in their healthcare practices

• www.markhendersonleary.com

As always, this is a two-way conversation, and we want your feedback. Let us know if we’re on the right track and you’re getting something from the podcast, or if you have questions or comments on how to make it better. Click here to send Mark a voice memo with your thoughts on each episode. - http://speakpipe.com/practicefreedom

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Navigating the financial intricacies of healthcare practice ownership can be daunting, but with co-owner and CFO of Econologics Financial Advisors Eric Miller’s expertise, you're in for a wealth of knowledge.

On this episode of Practice Freedom, Mark sits down with Eric to unravel the ACE model—Acquire, Control, Expand—and view your practice as a pivotal investment. The conversation ventures into how mindset influences spending and financial strategy, and we address the integration of personal and business financial planning to sculpt a thriving career in healthcare.

The path to mastering money management for business owners is often rocky, but this conversation leads the way to avoiding the pitfalls. We unearth the power of assigning every dollar a purpose, inspired by the “Profit First” system, and discuss the discipline needed for a profit-oriented organization. By examining the approach of treating profit as an expense, this discussion guides healthcare practitioners through financial complexities toward a future of stability and prosperity.

We wrap up the episode by reflecting on diversifying income streams and optimizing business operations for sustained growth. By the end, you'll be equipped with strategies for financial independence and shaping a business culture that resonates with your vision of success and personal fulfillment.

• Eric Miller’s ACE model (Acquire, Control, Expand) for financial mastery in healthcare practices
• The importance of structured financial planning, using profit as an essential expense, and avoiding common financial mistakes for healthcare professionals
• Strategies for personal financial stability, including setting realistic income targets and viewing the business as an investment asset
• Diversifying income sources, allocating business revenue into investments, and building passive income for financial security
• The risks of business dependency on key individuals
• The value of reducing the owner's production to less than 20% for business sustainability and attractiveness to buyers
• How a solid team, clear job responsibilities, and accountability contribute to optimizing business operations and revenue growth
• Industry-specific financial insights for different healthcare professionals,
• The need for understanding business and finance for efficient and profitable practices

• Econologics Financial Advisors website: www.econologicsfinancialadvisors.com
• Find Econologics on YouTube - www.youtube.com/c/FinancialBeast
• Econologics on Facebook - facebook.com/econologicsfinancial
• Connect with Eric Miller on LinkedIn - linkedin.com/in/ericisyourbfff

As always, this is a two-way conversation, and we want your feedback. Let us know if we’re on the right track and you’re getting something from the podcast, or if you have questions or comments on how to make it better. Click here to send Mark a voice memo with your thoughts on each episode. - http://speakpipe.com/practicefreedom

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Uncover the secrets to shattering growth plateaus in small medical practices on this episode of Practice Freedom.

We're analyzing the roadblocks that leave many clinics spinning their wheels, from financial challenges to cultural hurdles. Mark reveals how strong leadership and a laser focus on profitability can navigate and conquer these trials, paving the way for a practice that survives and thrives, delivering value to patients and practitioners.

The balance between a visionary and an integrator within a practice's leadership can be delicate, yet mastering it is crucial. This episode explores this dynamic, offering a playbook on how clear role definition can untangle the knots in core functions such as Marketing and Finance. By outlining the integrator's role in accountability, we begin discussing the challenges and breakthroughs of finding or filling this position. Mark shares how the right balance in leadership can align a practice’s trajectory with their mission, ensuring everyone is on the same page.

Finally, Mark zeroes in on the power of self-awareness in leadership. We explore the art of empowering others to achieve a well-oiled leadership machine and the tough decisions it may require—including the need to hire or replace yourself. We also explore the concept of fractional integrators, providing a glimpse into how they can revolutionize leadership teams.

If you're ready to propel your medical practice into its next chapter of success, you won't want to miss the practical wisdom packed into this session on Practice Freedom. Join Mark as he helps you craft the path to your practice’s liberation.

• Identifying growth plateaus in small medical practices
• Financial and cultural obstacles that can impede progress
• The importance of clear leadership roles, focusing on the dynamic between the visionary and the integrator
• Accountability within leadership to drive a medical practice's success and ensure alignment with the organization's mission
• Self-awareness in leadership
• The potential need to empower others or hire/rehire to optimize practice operations
• Fractional integrators to enhance leadership teams and support practice growth
• Improving private practice management through shared knowledge, resources, and community engagement
• Strategies for medical practice leaders to overcome stagnation and propel their practices into a new chapter of success

• www.markhendersonleary.com

As always, this is a two-way conversation, and we want your feedback. Let us know if we’re on the right track and you’re getting something from the podcast, or if you have questions or comments on how to make it better. Click here to send Mark a voice memo with your thoughts on each episode. - http://speakpipe.com/practicefreedom

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.