Episodes

  • Season 2 Finale — I Answer My Own Squirrel Brain Questions

    Season 2 Finale — I Answer My Own Squirrel Brain Questions
    Aug 28 2025
    It's Season 2 finale time, which means I'm finally answering my own rapid-fire questions!But I didn’t just answer them, I also asked my friends to answer them for me because otherwise this episode would’ve been six minutes long, like Wesley’s (no shade to my 6-year old).I'm also dropping some major announcements about Season 3, my millionaire journey, and a brand new course that's about to fix your "writing about yourself sucks" problem forever.Thank you so much for joining me in all 34 episodes so far! Point of the Story is going on break now, and will be back on October. See you then, my precious squirrels!PS: While you wait, please tune in to the infinitely chaotic walkout song playlist, featuring all the responses from my season 2 guests.TOPICS & TANGENTS— My gift card birthday system for December babies— My friend who thought "walkout song" meant funeral music— Why people are nosy as fuck and DO want to hear what you had for breakfast— My journey rating every chai latte on Cape Cod— The upcoming Season 3 guest lineup that's absolutely stackedPOINT OF THE STORYPeople want to hear what you have to say, even if you think it's boring. Stop overthinking and start sharing!GIVEAWAYThis podcast episode features my first very ad, and, of course, it’s for a giveaway!If you want to win a FREE 30-minute strategy session with me in September, do at least one of the following to enter:1. Rate this podcast2. Leave me a review on Apple Podcasts3. Comment what you love about the podcast on SpotifySend me evidence in Instagram DMs @btlcopyLove you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Past Episode: “No One Gets What You Do? Clarify Your Messaging with Abbie Radford”TIMESTAMPS00:00 Intro04:45 What's Your Nut?25:03 If Your Brain Had a Pop-Up Ad, What Would it Be Trying to Sell You Right Now?27:36 If Your Life Had a Warning Label, What Would It Say30:52 What’s Something You Would Win an Olympic Gold Medal In?33:46 What’s Something You Thought You’d Have Figured Out By Now, But You Don’t?36:48 If You Had a Walkout Song, What Would It Be?41:24 ClosingThis episode was edited by Adrienne Cruz.
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    49 mins
  • My Most Requested Guest Finally Shows Up: 6 Minutes With My 6-Year Old

    My Most Requested Guest Finally Shows Up: 6 Minutes With My 6-Year Old
    Aug 21 2025

    The most requested guest FINALLY makes his debut!

    That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fire squirrel brain questions, and it goes exactly how you’d expect.

    This might be the shortest and most chaotic episode in Point of the Story history, forever and always.


    TOPICS & TANGENTS

    — Candy, candy, and more candy

    — TOYYYYYYYSSSS!!!!

    — Why 304 + 568 is apparently advanced mathematics

    — Wesley’s life goals

    — Live popcorn ASMR nobody ordered


    POINT OF THE STORY

    Wesley proved that the secret to great content is showing up with main character energy, zero shame, and the confidence to fart on someone else's podcast.


    GIVEAWAY

    Want a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix on me!

    Love you, mean it. 🖤


    BTL LINKS

    — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

    — Join the Point of the Story community on Slack.

    — Leave feedback or episode requests in our Suggestions Box.

    — To stay up to date with all things Point of the Story, follow on Instagram and Substack.

    — Follow me on Instagram, Threads, and Substack.

    — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

    — Check out my website betweenthelinescopy.com.


    This episode was edited by Adrienne Cruz.
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    7 mins
  • Is Your Podcast Boring? How to Engage Listeners and Build Loyal Fans with Podcast Manager Adrienne Cruz

    Is Your Podcast Boring? How to Engage Listeners and Build Loyal Fans with Podcast Manager Adrienne Cruz
    Aug 14 2025
    When I decided to launch a podcast, I had absolutely zero intention of editing it myself. Like, I cannot think of anything worse for someone with ADHD than planning, recording, editing, AND promoting a whole-ass show.Enter Adrienne Cruz, who cold-pitched me so perfectly I wanted to kiss her on the mouth.In this episode, I sit down with the woman who makes Point of the Story possible — my podcast editor, emo-Swiftie friend, and the reason I can just show up and yap while she handles literally everything else.We're diving into the psychology of listener engagement, the three stages every podcast listener goes through, and why your marketing efforts mean absolutely nothing if your show is boring as hell.TOPICS & TANGENTS— Pattern interruption and why your brain loves surprises— How to hook people in the first 60 seconds of your episode— Me saying the only phrase I know how to say in Spanish and how I plan to use it against Side Character someday— Why editing your podcast doesn't make it less authentic— Adrienne not being able to find her mirror neurons— Episode titles that actually make people click— Adrienne audits her clients’ podcasts— Season three planning happening live on the podcastPOINT OF THE STORYMarketing can bring people to your show, but only your show can make them stay. Focus on that second stage (engagement) that everyone ignores, and you'll turn casual listeners into superfans who never miss an episode.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Adrienne @adriennecruzpod on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤ADRIENNE LINKS— Follow Adrienne on Instagram and Threads— Check out her website and services— Subscribe to her newsletter Sounds Like Brunch— Adrienne’s walkout songs: girly pop option + emo optionBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS (all podcasts, of course!)— 6 Degrees of Cats— Good Hang with Amy Poehler— The Freak Show— Modern Agent Marketing GirlsTIMESTAMPS00:00 Intro00:23 Meet Adrienne, My Podcast Manager!08:02 Rapid-Fire Squirrel Brain Questions20:19 Marketing Can't Make People Love Your Show26:02 Why Your Brain Loooves Being Surprised30:14 Your Listeners Should Want to Hang Out With You40:29 Mirror Neurons and Why Enthusiasm Is Contagious42:41 Keeping People on the Edge of Their Seats48:19 Vulnerability Without Trauma-Dumping Your Audience52:52 Honoring the Squirrel Brain (Why Editing Matters)57:49 What to Do Outside Your Episodes to Keep People Listening01:05:20 Point of the Story Season Three Planning Session01:08:48 ClosingThis episode was edited by Adrienne Cruz.
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    1 hr and 10 mins
  • What If You Never Had to Post Again? Create an Instagram 9-Grid with KP from Jupiter Content Co

    What If You Never Had to Post Again? Create an Instagram 9-Grid with KP from Jupiter Content Co
    Aug 8 2025
    I invited KP from Jupiter Content Co on to talk about nine grids on Instagram, and somehow we also ended up discussing everything from credit card debt recovery to baseball mascots coming to your house for Valentine's Day. It was a squirrel-brained conversation through and through, and I loved every second!KP is a social media strategist who believes you can do whatever the hell you want on social media, as long as you have a strategy behind it. And before you roll your eyes at the word "strategy," they actually break it down in a simple and brilliant way that doesn't make you want to throw your phone in a river.They're also the mastermind behind something called a "content constellation," which is basically an Instagram nine grid that doesn't suck and actually helps people figure out what you do. Ok, bye, I need to go get one for the Point of the Story Instagram page, immediately!TOPICS & TANGENTS— Five-figure credit card debt and why shame-posting about it on Substack was the right move — Rebecca Black's gay icon era— Nine grids that work for Instagram— Price transparency and why hiding your rates is helping no one— The Content Constellation offer that sold out in 8 hoursPOINT OF THE STORYYou can do whatever you want on social media as long as you have a strategy (including not posting and getting a nine grid!)GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and KP @jupitercontentco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤KP LINKS— Follow KP on Instagram— Check out their website— Subscribe to their Substack— Listen to them in the Twelfth House podcast— Book a Content Constellation to design your Instagram 9-grid (Code: ON POINT)— KP’s walkout songs: cool kid option + the real choiceBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— The Savannah BananasTIMESTAMPS00:00 Intro00:24 Meet KP, Social Media Strategist, Nine Grid Fan, and Early Bedtime Enthusiast01:32 Rapid-Fire Squirrel Brain Questions29:19 You Can Do Whatever You Want on Social Media (As Long As You Have a Strategy)32:04 How to Stop Posting on Instagram By Creating a 9 Grid41:19 Content Constellation: The Offer that Sold Out in 8 Hours51:59 Savannah Bananas Baseball Discourse55:33 ClosingThis episode was edited by Adrienne Cruz.
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    56 mins
  • Your Blazer Isn't a Business Expense: Baby Steps To Better Bookkeeping with Madison Dearly

    Your Blazer Isn't a Business Expense: Baby Steps To Better Bookkeeping with Madison Dearly
    Jul 31 2025
    3 things that happened when I cornered a bookkeeper at a conference:1. I almost choked to death2. I realized I should learn how to perform the Heimlich maneuver3. I found out that S-Corps are much more complicated than they seemIn this episode, I sit down with Madison Dearly — former Miss New Mexico, bookkeeping’s biggest fan, and the woman who was literally at the ready to perform life-saving measures on me during our first conversation (the episode is worth it just for that story alone!).She's conservative with the IRS but generous with her knowledge, and she's here to give you the real tea on S-Corps, business expenses, and why your bookkeeping probably needs some serious TLC.TOPICS & TANGENTS— Revenue vs. profit vs. owner's draws (bookkeeping terms you need to know)— My obsession with Queen Latifah and how I named my Roomba after her— Business expenses that'll get you audited vs. ones that actually count— Why Madison wants to set QuickBooks on fire (we support this energy)— The tea on Intuit and why Madison despises them— Baby steps to bookkeeping that won't make you want to cryPOINT OF THE STORYThe best business expense you can make is educating yourself about your own finances. Understanding the difference between revenue and profit, knowing what you can actually deduct, and having clean books will save you more money than any trendy tax hack.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Madison @madisondearly on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤MADISON LINKS— Follow Madison on Instagram and Threads— Check out her website— Subscribe to her newsletter— Subscribe to her Youtube channel— Join her Monthly Bookkeeping Club— Check out her services and resources— Madison’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.TIMESTAMPS00:00 Intro00:22 Meet Madison, Bookkeeping Queen and The Person Who Saved My Life03:27 Rapid-Fire Squirrel Brain Questions15:37 The S-Corp Reality Check You Need to Hear24:53 A Bookkeeping Crash Course30:31 The IRS Doesn't Care About Your Brand Shoot Blazer39:13 Madison's Rant on Intuit41:42 Baby Steps to Better Bookkeeping44:17 ClosingThis episode was edited by Adrienne Cruz.
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    46 mins
  • Stop Getting Fucked by Your Own Business with Braden Adam Drake

    Stop Getting Fucked by Your Own Business with Braden Adam Drake
    Jul 24 2025
    Babe, I love you, but we need to talk... If you're mixing your business money with your grocery money, you're fucked, and it's time to get unfucked.In this episode, I sit down with Braden Drake from Not Avg Law — attorney, Le Creuset collector, and the only lawyer I know who uses "get fucked" as a business philosophy (but in a good way). We're talking about all the ways your business might be getting you into trouble without you even knowing it, and how to unfuck yourself before the IRS comes knocking.TOPICS & TANGENTS— The "oh shit" cycle of back taxes (and how to break it)— Why your team members are probably employees, not contractors— The time Braden sold a $1,000 pot on Facebook Marketplace to become a debt-free diva— How to automate your tax savings so your ADHD brain doesn't forget— Business insurance, trademarks, and other things that'll save your assPOINT OF THE STORYYour business is only as strong as its legal and financial foundation. Get a separate bank account, pay your quarterly taxes, classify your team correctly, and protect your brand — because unfucking your business later is way more expensive than doing it right the first time.GIVEAWAY Want a free order of bean water on me? Tag me @btlcopy and Braden @notavglaw on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me! AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤BRADEN LINKS— Follow Braden on Instagram and Threads— Check out his website— Check out his podcast Unf*ck Your Biz— Join his signature group coaching program to get your legal and tax shit in order— Join his membership The Contract Club — Check out his trademark services— Read his book — Braden’s walkout songs: song 1, song 2, song 3BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— The Le Creuset Cosmos Braiser TIMESTAMPS00:00 Intro00:24 Meet Braden from Not Avg Law01:24 Rapid-Fire Squirrel Brain Questions11:54 You Need a Separate Business Account12:36 His Offer Suite and Team Structure16:18 Employees vs. Contractors (And Why You're Probably Wrong)20:45 The 3 Ways to Scale Your Business23:48 Steps to Unfuck Your Biz38:21 ClosingThis episode was edited by Adrienne Cruz.
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    41 mins
  • Personal Branding for People Who Don't Have Their Shit Together with Tori Sprankel

    Personal Branding for People Who Don't Have Their Shit Together with Tori Sprankel
    Jul 17 2025
    How’s this for a hot take? You probably don't need a logo. Yes, you read that right!In this episode, I sit down with my good friend Tori Sprankel — brand and website designer and the person who makes every project we collaborate on look significantly sexier.Tori works with what I call "cool moms" (and I don't know if they're inherently cool or if Tori just makes them look cool, but every single client of hers is iconic). She's also got one of the strongest brands I've ever seen when it comes to attracting the right people, so when she says most businesses are overthinking their visual identity, I listen.We're diving deep into why your business might not actually need a logo, what brand elements you DO need, and how to show up consistently without losing your damn mind.TOPICS & TANGENTS— The delicious perfection that is millennial nachos— Remembering you have free will at 30-something— Content corners that don't require your house to look like a Pinterest board— The Instagram-first vs. website-first debate— Micro storytelling and why you're not boring (seriously, you're not)POINT OF THE STORYWhatever you've got going on, you're not boring. You're interesting, period. Your job isn't to be something people have never seen before — it's to be relatable, specific, and consistently you.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Tori @torisprankel on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤TORI LINKS— Follow Tori on Instagram— Check out her website— Check out Eldest Daughter Studio for her website templates (which include my website copy templates! Discount Code: BTLCOPY)— Browse her freebies and resources (including the Link in Bio freebie)— Grab her free IG carousel templates— Join the waitlist: BTL Copy x Eldest Daughter Studio— Tori’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Xanthe— Clara Pierce (the influencer with the cute cutting board)— Hey Sleepy BabyTIMESTAMPS00:00 Intro00:24 Meet Tori, Cool Mom Brand Designer03:23 Rapid-Fire Squirrel Brain Questions15:33 Some People Don't Need a Logo (A Designer Said It)22:17 What Brand Elements You Actually Need33:16 Why Specificity Is the Secret to Relatability37:27 Micro Storytelling + Why You're Not Boring40:11 Instagram vs. Website First50:49 ClosingThis episode was edited by Adrienne Cruz.
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    54 mins
  • Your Energy Is Sabotaging Your Money Goals with Manifestation Coach Jillian Minter

    Your Energy Is Sabotaging Your Money Goals with Manifestation Coach Jillian Minter
    Jul 10 2025
    I wasn't a woo-woo person until I accidentally manifested the best relationship of my life by deleting every mediocre man's number from my phone. So there’s definitely something to manifestation, and today’s guest is here to spill the tea.In this episode, I sit down with Jillian Minter — money manifestation coach and boss bitch extraordinaire. She’s here to tell us everything we need to know about money manifestation: what actually works, what doesn't, and why your sarcastic broke girl meme energy is blocking your abundance.TOPICS & TANGENTS— The micro-negativity that's sabotaging your manifestation— Starting small when you don't actually believe you can win the lottery— How to manifest that your boyfriend will leave work early— Why you have to spend money to make money— Jillian's gratitude and manifestation practice— Making space for what you want (literally clearing out nightstands)— My accidental coaching moment (yay!)POINT OF THE STORYYou're always manifesting — the question is whether you're doing it on purpose. When you clean up your energy, believe you deserve what you want, and take action from that aligned place, everything shifts.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Jillian @jillianminter on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤JILLIAN LINKS— Follow Jillian on Instagram— Check out her website— Subscribe to her newsletter, Prosperity Pages— Grab her freebies, Your 100 Limiting Money Beliefs and EFT Tapping— Check out her challenge Magic Money Makeover— Jillian’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow Serena Kerrigan on TiktokTIMESTAMPS00:00 Intro00:23 Meet Jillian, Money Manifestation Coach01:57 Rapid-Fire Squirrel Brain Questions09:03 What Is Manifestation (And Does It Actually Work?)17:59 Start Small When You Don't Believe It Yet20:22 Why You Can’t Just Manifest and Sit on Your Ass24:47 Scarcity Mindset, Negative People, and Other Blocks39:55 The Most Common Manifestation Mistakes40:05 Common Mistakes in Manifestation47:49 Jillian's Money Manifestation Routine59:30 Sara's Accidental Coaching Session01:08:51 ClosingThis episode was edited by Adrienne Cruz.
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    1 hr and 13 mins