Point Of The Story cover art

Point Of The Story

Point Of The Story

By: Sara Noel
Listen for free

About this listen

 Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Noel — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and bullshit), and the creative minds trying to balance it all. New Episodes Every Thursday!Sara Noel Economics Marketing Marketing & Sales
Episodes
  • My Most Requested Guest Finally Shows Up: 6 Minutes With My 6-Year Old

    My Most Requested Guest Finally Shows Up: 6 Minutes With My 6-Year Old
    Aug 21 2025

    The most requested guest FINALLY makes his debut!

    That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fire squirrel brain questions, and it goes exactly how you’d expect.

    This might be the shortest and most chaotic episode in Point of the Story history, forever and always.


    TOPICS & TANGENTS

    — Candy, candy, and more candy

    — TOYYYYYYYSSSS!!!!

    — Why 304 + 568 is apparently advanced mathematics

    — Wesley’s life goals

    — Live popcorn ASMR nobody ordered


    POINT OF THE STORY

    Wesley proved that the secret to great content is showing up with main character energy, zero shame, and the confidence to fart on someone else's podcast.


    GIVEAWAY

    Want a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix on me!

    Love you, mean it. 🖤


    BTL LINKS

    — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

    — Join the Point of the Story community on Slack.

    — Leave feedback or episode requests in our Suggestions Box.

    — To stay up to date with all things Point of the Story, follow on Instagram and Substack.

    — Follow me on Instagram, Threads, and Substack.

    — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

    — Check out my website betweenthelinescopy.com.


    This episode was edited by Adrienne Cruz.
    Show More Show Less
    7 mins
  • Is Your Podcast Boring? How to Engage Listeners and Build Loyal Fans with Podcast Manager Adrienne Cruz

    Is Your Podcast Boring? How to Engage Listeners and Build Loyal Fans with Podcast Manager Adrienne Cruz
    Aug 14 2025
    When I decided to launch a podcast, I had absolutely zero intention of editing it myself. Like, I cannot think of anything worse for someone with ADHD than planning, recording, editing, AND promoting a whole-ass show.Enter Adrienne Cruz, who cold-pitched me so perfectly I wanted to kiss her on the mouth.In this episode, I sit down with the woman who makes Point of the Story possible — my podcast editor, emo-Swiftie friend, and the reason I can just show up and yap while she handles literally everything else.We're diving into the psychology of listener engagement, the three stages every podcast listener goes through, and why your marketing efforts mean absolutely nothing if your show is boring as hell.TOPICS & TANGENTS— Pattern interruption and why your brain loves surprises— How to hook people in the first 60 seconds of your episode— Me saying the only phrase I know how to say in Spanish and how I plan to use it against Side Character someday— Why editing your podcast doesn't make it less authentic— Adrienne not being able to find her mirror neurons— Episode titles that actually make people click— Adrienne audits her clients’ podcasts— Season three planning happening live on the podcastPOINT OF THE STORYMarketing can bring people to your show, but only your show can make them stay. Focus on that second stage (engagement) that everyone ignores, and you'll turn casual listeners into superfans who never miss an episode.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Adrienne @adriennecruzpod on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤ADRIENNE LINKS— Follow Adrienne on Instagram and Threads— Check out her website and services— Subscribe to her newsletter Sounds Like Brunch— Adrienne’s walkout songs: girly pop option + emo optionBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS (all podcasts, of course!)— 6 Degrees of Cats— Good Hang with Amy Poehler— The Freak Show— Modern Agent Marketing GirlsTIMESTAMPS00:00 Intro00:23 Meet Adrienne, My Podcast Manager!08:02 Rapid-Fire Squirrel Brain Questions20:19 Marketing Can't Make People Love Your Show26:02 Why Your Brain Loooves Being Surprised30:14 Your Listeners Should Want to Hang Out With You40:29 Mirror Neurons and Why Enthusiasm Is Contagious42:41 Keeping People on the Edge of Their Seats48:19 Vulnerability Without Trauma-Dumping Your Audience52:52 Honoring the Squirrel Brain (Why Editing Matters)57:49 What to Do Outside Your Episodes to Keep People Listening01:05:20 Point of the Story Season Three Planning Session01:08:48 ClosingThis episode was edited by Adrienne Cruz.
    Show More Show Less
    1 hr and 10 mins
  • What If You Never Had to Post Again? Create an Instagram 9-Grid with KP from Jupiter Content Co

    What If You Never Had to Post Again? Create an Instagram 9-Grid with KP from Jupiter Content Co
    Aug 8 2025
    I invited KP from Jupiter Content Co on to talk about nine grids on Instagram, and somehow we also ended up discussing everything from credit card debt recovery to baseball mascots coming to your house for Valentine's Day. It was a squirrel-brained conversation through and through, and I loved every second!KP is a social media strategist who believes you can do whatever the hell you want on social media, as long as you have a strategy behind it. And before you roll your eyes at the word "strategy," they actually break it down in a simple and brilliant way that doesn't make you want to throw your phone in a river.They're also the mastermind behind something called a "content constellation," which is basically an Instagram nine grid that doesn't suck and actually helps people figure out what you do. Ok, bye, I need to go get one for the Point of the Story Instagram page, immediately!TOPICS & TANGENTS— Five-figure credit card debt and why shame-posting about it on Substack was the right move — Rebecca Black's gay icon era— Nine grids that work for Instagram— Price transparency and why hiding your rates is helping no one— The Content Constellation offer that sold out in 8 hoursPOINT OF THE STORYYou can do whatever you want on social media as long as you have a strategy (including not posting and getting a nine grid!)GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and KP @jupitercontentco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤KP LINKS— Follow KP on Instagram— Check out their website— Subscribe to their Substack— Listen to them in the Twelfth House podcast— Book a Content Constellation to design your Instagram 9-grid (Code: ON POINT)— KP’s walkout songs: cool kid option + the real choiceBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— The Savannah BananasTIMESTAMPS00:00 Intro00:24 Meet KP, Social Media Strategist, Nine Grid Fan, and Early Bedtime Enthusiast01:32 Rapid-Fire Squirrel Brain Questions29:19 You Can Do Whatever You Want on Social Media (As Long As You Have a Strategy)32:04 How to Stop Posting on Instagram By Creating a 9 Grid41:19 Content Constellation: The Offer that Sold Out in 8 Hours51:59 Savannah Bananas Baseball Discourse55:33 ClosingThis episode was edited by Adrienne Cruz.
    Show More Show Less
    56 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.