✅ Episode Summary

This episode is all about understanding why some pest control companies grow faster, make more profit, and build better reputations than others—even when they’re working the same markets and time of year.

Casey Lewis breaks down the difference between successful and not so successful pest control companies, sharing real-world examples, strategies, and mindset shifts you can implement now—even during the busiest time of the year.

👉 It’s 4th of July weekend—right in the middle of pest control season. Are you too busy to actually grow your business? Learn how to use this peak time to drive growth, not just stay afloat.

👉 Real client stories from two Rhino Pest Control Marketing customers—how they came to Rhino after bad marketing experiences elsewhere, and what made the difference when they focused on the right growth strategy.

👉 Be a student of success:

• Observe and learn from top-performing pest control operators

• Why some owners and managers are great at tracking growth while others aren’t

👉 The foundations of a successful pest control company:

• Keeping detailed records

• Setting monthly growth goals

• Hiring and retaining great employees and technicians

• Following through on every customer promise

👉 Can you rely on software alone?

• FieldRoutes

• PestPac

• GorillaDesk

• Brio Stack

• Jobber

• FieldWorksHQ

• Service Titan

Casey explores:

• Whether these tools are enough

• How they help (and where you still need leadership and process)

👉 What are workflows, and how does a CRM work for pest control?

• Automating follow-up

• Ensuring consistent customer service

• Reducing dropped leads

👉 Creating a positive, customer-focused company culture:

• Leading by example

• Rewarding the right behaviors

• Investing money to make money

👉 Staying educated and connected:

• Pest Posse

• Pest Cemetery

• Podcasts and industry groups

• Copying what the most successful companies are doing

Even with the same market, same software, and same season, some pest control companies outperform others. The difference often comes down to leadership, process, accountability, and a willingness to learn.

Local SEO, organic search, customer referrals, and paid advertising can all deliver results—but only if you have the right foundation in place.

Connect with Us:

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ In Season 4, Episode 19 of The Pest Control Marketing Domination Podcast, host Casey Lewis tackles a topic that can truly transform your pest control business: Using a CRM for Pest Control. This episode breaks down why adopting a CRM isn’t just for the big players—it’s essential for any company that wants to stay organized, deliver better customer service, and grow profitably. Casey explains why you need to ditch the sticky notes and spreadsheets and start managing your leads, jobs, follow-ups, and customer communications the right way.

We’ll also dive into how using powerful tools like HighLevel’s CRM and pipeline features can give you a real competitive advantage—automating follow-ups, tracking sales stages, boosting reviews, and making sure no lead or customer falls through the cracks. Finally, Casey makes the case for why the best time to get started is right now. Even if you're a small operator, getting organized early will help you avoid chaos as you grow. Whether you’re brand new to CRM systems or wondering how to get more out of the one you have, this episode is designed to help you make the shift toward a more efficient, cost-effective, and scalable pest control operation.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🔊 Episode Description:

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into the reality behind rapid growth in the pest control industry—and why the first 300+ recurring customers are often the hardest to earn.

Many owners dream of explosive lead volume and fast expansion, but the truth is: there’s no shortcut. Casey breaks down what it really takes in year one to build a solid foundation for long-term success, including time, money, patience, and a clear target.

He also tackles the rising costs of Google Ads and Local Services Ads (LSA), explains why trusting Google AI to manage your ad campaigns can backfire, and shares the smarter path of manual bidding, keyword control, and structured ad groups. If you’ve ever struggled with your ROI in paid ads or felt stuck in the early growth phase, this episode will give you the clarity you need.

💡 What You’ll Learn in This Episode:

• Why your first 300 recurring customers are the hardest (but most important) to build

• The truth about Google Ads ROI in your first year

• Why “smart campaigns” aren’t that smart—and how to take control manually

• The difference between broad, phrase, and exact match keywords (and why negatives matter more)

• How campaign and ad group structure affects your daily budget performance

• Why retention is key once growth begins—and how poor door knocking strategies can backfire

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You’ll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.

Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid ads—like Google Ads and Local Services Ads—can generate instant traffic and help you dominate your service area quickly when done right. Whether you're just getting started or looking to scale, this episode provides a roadmap for combining both approaches effectively.

If you're wondering where to put your marketing dollars—or how to get more out of your website traffic—this episode will give you clarity and a next-step strategy. Tune in now to learn which method might be best for your pest control company and how to strike the right balance between fast results and long-term growth.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In this episode, we will discuss your brand and image in the local market you serve and the different types of consumers that exist in your market—there are more than one!

If you are serious about being a significant brand in your market, take a listen:

How to stand out as a premier pest control company

Understand that image is everything.

• ​Truck Appearance
• ​Tech Appearance
• ​Billing/Invoice
• ​Website
• ​Social Media
• ​Door hangers/leave-behinds

Ways to be special

• ​Birthday cards
• ​Holiday cards
• ​Mailer reminders for seasonal problems in your area
• ​Ring the doorbell and say hello, ask if there is anything extra that can be done
• ​Have a dedicated customer service person who calls and checks in on occasion

Otherwise, you are just a commodity that can be replaced with a cheaper price!

People won’t get rid of you if they know you and appreciate you.

Understanding that there are many different buying consumers in your market. They are not all this or that. The brand and image you portray have more to say about the consumers you attract than you may think.

Let’s talk about the types of customers you will encounter:

• ​Dissatisfied
• ​Infrequent
• ​Competitive
• ​Emergency
• ​Newcomers
• ​Former Customers
• ​Advertising Influenced
• ​Referred
• ​Passer By
• ​Solicited

For more information contact:

Casey Lewis

925-464-8383

casey@rhinopros.com

In this episode, we’re diving deep into what it really takes to dominate your local market online through smart SEO and strategic website structure. We break down the key differences between national and local SEO, and why a cookie-cutter approach won’t cut it for your pest control business.

You’ll learn how to build powerful, optimized landing pages for every city and service you offer, the importance of clean site architecture, and how to leverage internal linking to help Google index your content more effectively. We also explore the power of video and blog content in building authority and trust, while feeding your site with fresh, relevant material that moves the SEO needle.

Plus, we unpack Google’s E-A-T concept—Expertise, Authoritativeness, and Trustworthiness—and why it matters for pest control companies dealing with home safety and public health. You’ll get actionable tips on how to build credibility with Google and your customers, from showcasing local organizations on your site to earning backlinks from local sources and responding to reviews. Whether you're just starting to invest in SEO or you're ready to level up your strategy, this episode will give you the roadmap to turn your website into a local lead-generation machine.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ Episode 14 - Season 4

The 2-Year Plan to Build Your Pest Control Success Pyramid

Description:
In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis outlines a proven 2-year strategy to help pest control business owners build a solid foundation of 250+ recurring residential clients. Learn how to combine organic online growth with paid advertising to create a predictable revenue stream that supports long-term business success.

What You’ll Learn:

• Why recurring revenue is the foundation of your pest control success pyramid

• How to grow using SEO, Google reviews, and local online presence

• What to expect from different Google Ads budgets

• Is Facebook Ads worth it? When and how to use it effectively

• Growth benchmarks over 24 months

• Tools, CRMs, and automation that make scaling possible

Resources & Links:
👉 Call Casey for the 2-Year Roadmap Worksheet
👉 Contact Casey for a free marketing audit
👉 Subscribe & leave a review to support the show!

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

Today Casey will talk about contact lists for pest control growth:

To effectively "mine" your contact list for prospects, focus on identifying individuals who align with your ideal buyer persona and have a demonstrated interest in your product or service. Prioritize contacts based on their potential value and likelihood of conversion. Use a structured approach to gather, organize, and refine your prospect list, leveraging tools like CRM software.

• Organize your own list

• • Tag protocol

  • Have a platinum plan

  • Have seasonal plans

  • • Mosquitoes

    • Stinging insects

    • Rodent inspections

    • Termite inspection & warranty

• TAG Ideas

• • GPC1

  • GPC2

  • GPC3

  • OS (rodent, mosquito, wasp,)

• Create Sales funnels defined by segments in your lists arranged by tags

• • GPC summer special

  • Mosquito bundle deal

  • One shot time to schedule a treatment

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠