🎙️ In today’s episode of the Pest Control Marketing Domination Podcast, Casey breaks down one of the most misunderstood—and most critical—aspects of pest control marketing: setting the right expectations based on your company’s individual circumstances.
Whether you're running a one-truck operation in a small rural town or managing a team of 40 techs across a metro area, the truth is this: what works for one pest control company might not work the same for another. And the reason comes down to your unique market conditions—things like your local population size, competition levels, service area geography, and even your service mix and reputation.
Marketing isn’t one-size-fits-all. A campaign that crushes it in a dense urban market might flop in a spread-out rural area. Similarly, a $1,000 ad budget goes a lot further in a low-competition market than it does in a crowded metro. Casey dives deep into how your company’s size, stage of growth, location, and local market dynamics all play a role in shaping what your marketing strategy should look like—and what kind of results you can realistically expect.
If you’ve ever wondered “Why isn’t my marketing working like that other company’s?”, or if you’re trying to figure out how much to invest based on where you’re at, this episode is for you. Casey’s going to help you reset your expectations, refine your approach, and make smarter decisions that align with your company—not someone else’s blueprint.
Tune in and learn how to stop chasing cookie-cutter strategies—and start dominating your market with a plan that actually fits your business.
Casey Lewis
casey@rhinopros.com
(925) 464-8383
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38 mins