Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is)

Your website should be your best salesperson, not just a pretty online brochure.

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through voice search, and even inside AI Overviews.

Casey explains why a website is actually a collection of organized, categorized, and optimized pages that each serve a specific purpose: attract visitors, answer their questions, and convert them into paying, recurring customers. You’ll learn how search behavior is rapidly shifting away from simple keyword queries and toward intent, behavior, mobile, voice search, and FAQ-style content that AI can easily understand and trust.

🔍 In this episode, you’ll learn:

• Why the old “5-page brochure website” is dead for serious pest control companies

• How to structure your site around cities, services, and target pests

• The role of FAQ content, voice search, and AI Overviews in getting found locally

• What a SMART Pest Control Website is and how it turns your site into a true salesperson

• Practical steps to start upgrading your existing website without starting from scratch

If you want your website to generate consistent leads, booked jobs, and recurring revenue instead of just taking up space online, this episode is a must-listen.

💬 Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠⁠casey@rhinopros.com⁠⁠📞 (925) 464-8383

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• ⁠⁠YouTube⁠⁠

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In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes.

We start by breaking down how to organize your services into clear package pricing—think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent exclusion. You’ll hear how to tie each package to its own simple marketing funnel so your ad traffic isn’t just “clicks,” it’s a steady stream of leads moving toward a specific offer.

From there, we dive into turning one-shot jobs into recurring revenue. Casey explains a simple 60-day follow-up workflow that checks in with one-time customers, reminds them when it’s time for another treatment, and gives them an easy path to upgrade into a recurring maintenance plan.

In the third segment, we dig into the real-world use of AI in your pest control office—where it actually helps (missed calls, after-hours, weekends, and peak-season overflow) and where you still need a human touch. You’ll learn how an AI receptionist can quickly identify the pest problem, confirm service area, and route leads or appointments straight into your CRM.

Finally, we talk about the power of using a virtual assistant (VA) to keep your CRM and pest software in sync, clean up data, maintain tags and pipelines, and make sure no lead or customer falls through the cracks. If you’ve ever felt like your marketing, your software, and your office staff are all out of rhythm, this section is for you.

Whether you’re just starting to think about packages and follow-up or you’re ready to add AI and VAs into your operation, this episode gives you a clear, actionable framework you can start implementing right away.

💬 Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠casey@rhinopros.com⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠YouTube⁠

• ⁠Facebook⁠

• ⁠Leave a Google Review

• In this episode, Casey Lewis dives deep into how pest control companies can fully integrate their CRM with their service software to create a seamless buyer’s journey — from the moment a lead enters the system through awareness, consideration, and decision.

  You’ll learn how to ensure no lead ever falls through the cracks, how to automate backburner and drip campaigns for unconverted or one-shot customers, and how to unlock hidden revenue through side-sell and upsell programs like mosquito control, rodent exclusion, and stinging insect protection.

  Casey also breaks down how to build a tagging and data protocol that syncs between your CRM and pest control software, ensuring accurate reporting, better follow-up, and smarter marketing automation.

  By the end, you’ll know how to turn your CRM from a simple contact manager into a growth engine that drives recurring revenue all year long.

  
  

  • Integration = efficiency

• • Tagging = clarity

  • Drip campaigns = conversion recovery

  • Upsells = lifetime value

• • Encourage listeners to audit their current CRM setup and pest control software connection.

  • Call to action:

    • “If you need help connecting your CRM or building automated campaigns that drive revenue, reach out to Rhino Pest Control Marketing today.”
      

      Casey Lewis
      casey@rhinopros.com
      (925) 464-8383
      “Subscribe and review us wherever you listen to podcasts — and follow us on YouTube at Rhino Pest Control Marketing.”

🧭 Overview

In this episode, Casey Lewis dives into one of the most important conversations for any pest control company heading into 2026 — how to sell your way to success. We’ll explore the two major sources of leads that fuel your business: inbound (Google, LSAs, directories) and outbound (door knocking, EDDM, billboards, and local campaigns). Casey breaks down how to use both strategically, set measurable goals, calculate your cost per lead, and create a sales acquisition budget that drives predictable, scalable growth.

💬 Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis
📧 casey@rhinopros.com
📞 (925) 464-8383

Follow and Subscribe:

• YouTube

• Facebook

• Leave a Google Review

Should You Use a CRM in Your Pest Control Company?
Hosted by Casey Lewis

🎧 Show Notes Summary

If you’re serious about growing and scaling your pest control business, at some point you’ll face the question: Do I really need a CRM?

In this episode, Casey Lewis breaks down the truth about Customer Relationship Management systems — what they are, what they do, and why most pest control companies either don’t use them at all or don’t use them right.

You’ll learn:

• Why a CRM is more than just software — it’s a sales discipline.

• The difference between your routing software and a true CRM.

• How a CRM helps you track every lead, follow-up, and sale in real time.

• The hidden costs of not having one — from missed leads to poor communication.

• The reality check: a CRM only works if you commit to learning and using it daily.

• Why sales must become the focus of every growing pest control company.

• Steps to successfully roll out a CRM and get your team to buy in.

If you’re ready to move from chaos to control — from guessing to growing — this episode is your blueprint for turning your CRM into the heartbeat of your business.

🎯 Resources Mentioned:

• Rhino Pest Control Marketing’s CRM & Automation Setup

• Free “Are You Ready for a CRM?” Self-Assessment

• Book a Strategy Call at rhinopestcontrolmarketing.com

  
  

  Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

  Casey Lewis

  casey@rhinopros.com

  (925) 464-8383

  Follow and subscribe at the following links:

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

  Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

  
  

Episode Overview: Is it the leads or the sales effort?
Are you truly struggling with bad leads — or are those “bad” leads actually being lost somewhere in your sales process? In this episode, “Is It the Leads or the Sales Effort?”, we take a deep dive into one of the most overlooked factors limiting pest control companies: the ability to consistently convert leads into booked appointments. If your close rate seems stuck under 40%, this conversation will help you pinpoint why and what to do about it.

We’ll start by breaking down how a well-structured sales pipeline acts as a diagnostic tool — giving you visibility into every stage of the customer journey. From the moment a lead hits your CRM to the point they become a paying customer, the pipeline tells a story. We’ll show you how to read that story and use it to identify where prospects are falling off and why.

Next, we’ll dive into the critical sales behaviors that have the biggest impact on conversions:

• Speed to Lead: Why responding within minutes is often the difference between booking the job and losing it to a competitor.

• Follow-Up Discipline: How consistent, structured follow-up can turn “not now” into “yes” — and why most companies stop too soon.

• Always Answering the Phone & Messages: Missed calls are missed revenue. We’ll discuss systems and habits that ensure no opportunity slips by.

• Being Prepared for Customer Questions: Confidence and knowledge build trust. We’ll explore how training and preparation improve conversion rates.

• Resolve and Booking on the Spot: Why every conversation should end with a next step — ideally, a scheduled appointment.

Finally, we’ll walk through how to analyze pipeline data stage by stage to see whether the issue is truly lead quality or a breakdown in your process:

• Low contact rates? It’s likely a response-time or missed-call issue.

• Leads contacted but not booking inspections? Follow-up or scripting needs work.

• Inspections done but no proposals accepted? Your presentation or offer might need refining.

By the end of this episode, you’ll know how to look beyond the surface and uncover the real reasons your close rate is stalled. More importantly, you’ll have a clear roadmap to tighten up your sales process, improve performance at every stage, and convert more of the leads you’re already paying for.

This isn’t just about more leads — it’s about making more of the ones you already have.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ Episode 30: The Right People. The Right Plan. Growing Your Pest Control Company the Smart Way

Host: Casey Lewis
Presented by: Rhino Pest Control Marketing

Growing a pest control company isn’t just about more leads or bigger ad budgets — it’s about having the right people and the right plan working together every single day. In this episode, Casey Lewis breaks down how successful pest control businesses build sustainable growth by combining team culture, accountability, and powerful automation through HighLevel CRM.

Casey shares why getting the right people in the right roles is the foundation of long-term success. From technicians to office staff, every team member plays a part in generating sales, improving customer retention, and creating referrals. When you give your team the right tools — like HighLevel CRM — you empower them to communicate better, follow up faster, and close more opportunities that already exist inside your business.

Then, we move into the right plan: a repeatable system that organizes every lead, tracks every opportunity, and automates communication so nothing falls through the cracks. Casey explains how to structure your CRM pipeline, set up automated follow-ups, and measure what’s actually working. The goal is to turn chaos into clarity — and every interaction into a sales opportunity.

Whether you’re running one truck or fifty, this episode will help you think differently about how you grow. It’s not about doing more — it’s about doing the right things with the right people using the right plan.

• Hire for attitude and train for skill — your people make or break your business.

• Use your CRM to bring structure, automation, and accountability to your sales process.

• Every day is full of opportunities — train your team to recognize and capture them.

• Build a selling strategy that turns routine service calls into recurring revenue.

• Track, measure, and adjust your plan weekly to stay on course for growth.

• HighLevel CRM – The automation platform powering pest control growth

• Rhino Pest Control Marketing – Helping pest control companies dominate locally

• Visit rhinopestcontrolmarketing.com for more tools, strategies, and automation resources.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠