Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is)

Your website should be your best salesperson, not just a pretty online brochure.

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through voice search, and even inside AI Overviews.

Casey explains why a website is actually a collection of organized, categorized, and optimized pages that each serve a specific purpose: attract visitors, answer their questions, and convert them into paying, recurring customers. You’ll learn how search behavior is rapidly shifting away from simple keyword queries and toward intent, behavior, mobile, voice search, and FAQ-style content that AI can easily understand and trust.

🔍 In this episode, you’ll learn:

• Why the old “5-page brochure website” is dead for serious pest control companies

• How to structure your site around cities, services, and target pests

• The role of FAQ content, voice search, and AI Overviews in getting found locally

• What a SMART Pest Control Website is and how it turns your site into a true salesperson

• Practical steps to start upgrading your existing website without starting from scratch

If you want your website to generate consistent leads, booked jobs, and recurring revenue instead of just taking up space online, this episode is a must-listen.

💬 Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠⁠casey@rhinopros.com⁠⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠⁠YouTube⁠⁠

• ⁠⁠Facebook⁠⁠

• ⁠⁠Leave a Google Review⁠

In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes.

We start by breaking down how to organize your services into clear package pricing—think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent exclusion. You’ll hear how to tie each package to its own simple marketing funnel so your ad traffic isn’t just “clicks,” it’s a steady stream of leads moving toward a specific offer.

From there, we dive into turning one-shot jobs into recurring revenue. Casey explains a simple 60-day follow-up workflow that checks in with one-time customers, reminds them when it’s time for another treatment, and gives them an easy path to upgrade into a recurring maintenance plan.

In the third segment, we dig into the real-world use of AI in your pest control office—where it actually helps (missed calls, after-hours, weekends, and peak-season overflow) and where you still need a human touch. You’ll learn how an AI receptionist can quickly identify the pest problem, confirm service area, and route leads or appointments straight into your CRM.

Finally, we talk about the power of using a virtual assistant (VA) to keep your CRM and pest software in sync, clean up data, maintain tags and pipelines, and make sure no lead or customer falls through the cracks. If you’ve ever felt like your marketing, your software, and your office staff are all out of rhythm, this section is for you.

Whether you’re just starting to think about packages and follow-up or you’re ready to add AI and VAs into your operation, this episode gives you a clear, actionable framework you can start implementing right away.

💬 Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠casey@rhinopros.com⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠YouTube⁠

• ⁠Facebook⁠

• ⁠Leave a Google Review

• In this episode, Casey Lewis dives deep into how pest control companies can fully integrate their CRM with their service software to create a seamless buyer’s journey — from the moment a lead enters the system through awareness, consideration, and decision.

  You’ll learn how to ensure no lead ever falls through the cracks, how to automate backburner and drip campaigns for unconverted or one-shot customers, and how to unlock hidden revenue through side-sell and upsell programs like mosquito control, rodent exclusion, and stinging insect protection.

  Casey also breaks down how to build a tagging and data protocol that syncs between your CRM and pest control software, ensuring accurate reporting, better follow-up, and smarter marketing automation.

  By the end, you’ll know how to turn your CRM from a simple contact manager into a growth engine that drives recurring revenue all year long.

  
  

  • Integration = efficiency

• • Tagging = clarity

  • Drip campaigns = conversion recovery

  • Upsells = lifetime value

• • Encourage listeners to audit their current CRM setup and pest control software connection.

  • Call to action:

    • “If you need help connecting your CRM or building automated campaigns that drive revenue, reach out to Rhino Pest Control Marketing today.”
      

      Casey Lewis
      casey@rhinopros.com
      (925) 464-8383
      “Subscribe and review us wherever you listen to podcasts — and follow us on YouTube at Rhino Pest Control Marketing.”