Spoiler alert: This is not a dry tech talk about websites and SEO—promise.

In this episode, I’m joined by my friend and brilliant SEO strategist Laura Jawad for a super fun and eye-opening conversation about something that affects every single coach, service provider and business owner out there—your online presence.

We’re talking about websites, yes—but really, we’re talking about how people find you, how you build trust online, and what it takes to make sure the incredible work you do isn’t getting lost in the noise.

We’re diving into what SEO really is (no jargon required), how Google decides what content to trust, and what it takes to turn your website into a visibility-boosting, credibility-building, client-attracting asset for your business.

Whether you’ve got a website already or you’re still figuring out how to show up online in a way that actually works, this episode is going to help you understand how to make your content, your pages, and even your podcast guest appearances do the heavy lifting in your business.

Laura breaks down SEO in a way that’s simple, smart, and totally doable—and she shares why things like content, keywords, and your online reputation matter so much when it comes to building visibility that lasts.

In this episode, we talk about:

• What SEO actually is (and why coaches and service providers should care)
• How to make your website more visible, searchable, and trustworthy
• Why updating your website regularly makes a difference (hello, “freshness factor”)
• The role your blog, podcast, and opt-in pages play in your visibility strategy
• Why being discoverable online starts with using the right words (not cute titles)
• How Google decides who to trust—and what you can do to boost your credibility
• The connection between content creation, reputation, and long-term visibility
• Why podcast guesting is one of the smartest things you can do for SEO (yep!)

Laura also shares her favorite ways for small business owners to boost visibility without ads, algorithms, or trying to do everything at once.

You can connect with Laura at laurajawadmarketing.com/passionate-and-prosperous and on Instagram and LinkedIn.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Have you ever walked into a room—real or virtual—and instantly felt like you didn’t belong?

Maybe you worried you weren’t experienced enough.

Or that everyone else had it more “together” than you.

Or that you’d come off too much… or not enough.

That’s imposter syndrome. That’s insecurity. And if you’re a coach, expert, or service-based business owner, these sneaky mindset patterns can quietly sabotage your visibility, income, and confidence—no matter how talented or qualified you are.

In this episode, I’m sharing how to move through imposter syndrome and step into what I call your I’m a Big Deal energy—because that’s what it takes to grow a coaching or service-based business that’s profitable, impactful, and aligned with your purpose.

This conversation was inspired by a retreat I just attended where I showed up as me—fully expressed, grounded, and in my power—and walked away with incredible opportunities. Not because I was faking it, but because I owned my Genius Edge and allowed myself to be seen.

Inside the episode, I share:

• How insecurity shows up in entrepreneurship (and why it’s not just a “newbie” thing)
• What it really looks like to lead with your confidence and clarity—without ego or performance
• Why your mindset and energy matter more than your business cards, website, or follower count
• How to prep yourself to show up powerfully at events, workshops, networking, and even online
• Why community, collaboration, and being in the room are essential for sustainable growth
• My favorite mindset practice for stepping into your “big deal” energy before you show up

This is a must-listen if you’re ready to stop playing small, start showing up fully, and finally own your place in the world as a coach, healer, or creative entrepreneur.

You don’t need to become someone else to grow your business.

You just need to claim the version of you that’s already ready.

And YES—we’re going to help you step into that version of yourself at Passionate & Prosperous LIVE: Your Genius Edge, happening October 17 & 18 in NYC.

This episode will show you why being seen matters—and how to start showing up as the leader you already are.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this solo episode, I’m talking about something that most business owners don’t do enough, but absolutely need to if they want to grow a sustainable, profitable, and fulfilling business:

✨ Actually taking the time to work ON your business, not just in it.

It’s so easy to stay caught in the loop of delivering, posting, reacting, and trying to keep up. But building a business you love—that reflects who you are, pays you well, and lets you make the impact you’re here to make—requires you to step back, take a breath, and look at the big picture.

Because your business? It’s not static.

It’s always evolving.

You’re always evolving.

And if you’re not giving yourself the time and space to reflect, vision, create, and adjust, you’ll stay stuck in busy mode, wondering why things aren’t flowing.

In this episode, I’m sharing:

• Why your business needs you to step back and do the deeper work
• What it really means to “work ON your business” and how to make time for it
• The role your money mindset plays in your evolution (and what to watch for)
• How to connect with your genius edge and create from that version of you
• What to do when your offer, message, or audience starts to feel off
• Why content, community, and creativity are at the heart of long-term success
• And how I think about growing, pivoting, and leading in my business

I’m also giving you a behind-the-scenes look at how I’ve been working ON my business lately—where I’m evolving, what I’m creating, and why I’m inviting you to come be in the room for what’s next.

Passionate & Prosperous LIVE: Your Genius Edge is happening October 17 & 18 in NYC—and this episode will give you a taste of the energy, clarity, and creativity we’ll be tapping into together.

If you’ve been feeling the nudge that something needs to shift—or you’re ready to reconnect with your purpose, passion, and power—this one’s for you.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this episode, you get to listen in on a real coaching session with one of our Passionate & Prosperous listeners who applied to be coached on the show!

Meet Cathy Fitzgerald—a newly certified coach with a rich, creative background as a yoga and dance studio founder, professional photographer, and longtime entrepreneur.

Cathy came into our session knowing her niche probably wasn’t clear or specific enough. She had a general idea that she wanted to work with midlife women—but like so many other coaches who say the same thing, she wasn’t sure what that really meant or how to stand out so she wasn’t really offering her services or talking about her coaching business much at all. She knew she needed to get her messaging dialed in so that she could start to market herself and attract ideal clients but felt stuck trying to figure out what that actually looked like.

So we got to work!

In this episode, you’ll hear us:

• Dig deep into what “midlife coaching” actually means—and uncover what makes Cathy’s perspective and gifts unique
• Identify key areas of her zone of genius that she wasn’t even thinking about bringing into her coaching
• Clarify who she really helps and what her people are seeking—so she can speak to them with confidence and resonance
• Explore how to bring her years of business experience, life wisdom, and creative energy into her next evolution as a coach
• Shift her entire mindset around what her niche is, how to talk about it, and how to build her business moving forward

What we ended up with was a completely new way for Cathy to think about her niche, her ideal clients, and the kind of coach she’s here to be.

This is one of those juicy, transformative coaching sessions that shows you how quickly things can change when you’re willing to go deeper and trust what’s already inside you.

If you’ve been circling around a vague niche, wondering how to bring all of YOU into your business, or craving permission to do things differently, this episode is going to light something up in you - guaranteed!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this solo episode of Passionate & Prosperous, I’m digging into a topic I’ve been thinking about a lot lately: the difference between reinventing yourself… and simply evolving.

We’re in a moment where everywhere you look, people are talking about rebranding, pivoting, burning it all down—and while I love a bold move, I think all this language can create unnecessary fear and pressure for so many of us.

Because here’s what I believe:

You’re not starting over.

You’re building on everything you’ve already created.

In this conversation, I share the personal stories and lessons that shaped how I think about evolution – not just in business, but in life. From losing my dad at 19, to creating and walking away from successful ventures, to making scary decisions in the name of alignment, I’ve never seen it as “starting from scratch.” It’s always been about taking what I’ve learned and created… and turning it into what’s next.

I talk about:

• Why the “reinvention” narrative can keep you stuck
• How to tell when it’s time to make a shift in your business
• What evolving your offers, message, or audience actually looks like
• How to deal with the fear of changing things up (especially when people are watching!)
• Why your creativity and growth are essential—not optional

This episode is for anyone feeling the call to make a change—but afraid of what it means. You’re not broken. You don’t have to burn it all down. You just might be ready to evolve.

Let’s talk about what that really means—and how to do it.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Get ready for a powerful and inspiring coaching conversation with writing coach and editor Sophia Walker—because this episode is packed with golden insights, whether you're a coach, a creative, or someone trying to articulate and sell what you do in a way that feels truly you.

Sophia came on the show after applying to be coached (yes, you can do that too!) and brought a challenge that SO many coaches and service-based entrepreneurs face—especially when you're just starting out:

“I love what I do and know I’m great at it… but how do I talk about it in a way that actually gets clients?”

Sophia knows she’s incredible at helping academic and nonfiction writers get out of their heads and get their important work into the world—but when it came to marketing her coaching, packaging her offer, and confidently expressing her value, she was stuck in that “how do I even begin?” spiral.

And that’s exactly where we dig in.

In this episode, you’ll hear us:

• Clarify Sophia’s niche in real time (and how her ideal client was already hiding in plain sight!)
• Uncover the real transformation she helps people achieve—so she can stop selling "sessions" and start selling results
• Talk through how to build a proprietary coaching system (even if you don’t think you have one… yet!)
• Explore what truly makes you stand out as a coach—and why owning your voice and style is what attracts the right people
• Shift from “I hate marketing” to “I know exactly what to say”

You’ll also hear me walk Sophia through how to:

• Break out of the “referral-only” mindset and start creating direct visibility
• Talk about your coaching (and value!) in a way that resonates with your ideal clients
• Price your offer based on the transformation, not the number of sessions

This episode is like a mini coaching workshop on stepping into your next level of clarity and confidence.

If you've been circling around what your real offer is, how to talk about your work, or how to get paid for what you’re really doing with your clients… this is for you.

You can find Sophia on Instagram here.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

If you’ve ever felt like your messaging is a little “off,” or like you’re attracting people who aren’t quite the right fit for your offers, this episode is going to give you the clarity you didn’t know you needed.

I’m sharing the 3-layer framework I use (and teach) for identifying who your true ideal client is — so you can create offers, content, and experiences that attract the right people and feel fully aligned with your work.

In this episode, we’re talking about one of my favorite (and most important) topics in business — what it really means to know who your ideal client is.

Not just what problem they have or what outcome they want. Not just the surface-level ICA stuff you scribbled down when you first started your business. But the full, honest, multi-layered picture of who your work is truly for — the kind of person you want to partner with, spend your time with, and create transformational results for.

I’m sharing this now because I just had a huge reminder of this myself.

While working on the sales page for this year’s Passionate & Prosperous LIVE, I realized I was trying to make the event sound appealing to people who aren’t even my ideal clients. And that realization led to a total shift in how I’m thinking about my messaging, my audience, and who I want to call into the room.

So I’m bringing you the full behind-the-scenes of that lightbulb moment, along with a breakdown of the 3-layer framework I use to define ideal clients — and how you can use it to recalibrate your business right now.

In the episode, I walk you through:

• Why your ideal client is more than just their problem and desired outcome
• The 3 key layers that determine whether someone is actually the right fit for your work
• How I reconnected to my ideal client while planning a major live event
• Why trying to “get” the wrong people to want your offer is a waste of your genius
• The energetic mismatch that happens when you're creating from misalignment
• Why transformation-based businesses only thrive when they attract transformation-ready clients

This episode is part strategy, part pep talk, and part invitation to do the work that keeps your business aligned with who you are now — not who you were when you started.

Whether you’re feeling a little off in your content and offers, or you just want to make sure you're still speaking to the right people, this one’s for you.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this special episode, you get to be a fly on the wall for a powerful live coaching session with Julia Nedry, a therapist who’s making the leap into the world of coaching.

Julia joined me after participating in The Profitable Coaching Business Bootcamp and winning our “Get Coached on the Podcast” prize. She came into the session full of excitement — she had already created a thoughtful and structured signature coaching program… but there was one big problem:

She didn’t know how to talk about it in a way that would help someone understand why they would say yes to coaching vs. therapy.

We also discovered that she needed to get even more clear and specific about her niche, messaging about the outcomes of her offer — the specific transformation it provides, who it’s really for, and what outcomes they are really desiring for themselves!.

(And spoiler alert — that’s one of the most common places for brilliant, capable practitioners to get stuck.)

So in true Passionate & Prosperous style, we got to work.

In this coaching session, you’ll hear us unpack:

• Why “helping people with anxiety” is too vague when it comes to selling coaching (even if it’s your wheelhouse in therapy)
• Why “20- and 30-somethings who feel stuck” is not a niche — and how to get more specific
• What messaging actually is — and how it goes way beyond just describing your process
• The difference between selling a coaching program and selling the results it delivers
• How to figure out what your ideal clients are actually looking for so you can speak directly to them
• Why your framework means nothing if people don’t understand what your offer helps them achieve in real life

By the end of the session, Julia experienced a total breakthrough, shifting from someone who felt stuck trying to explain a coaching program to someone who could finally own the transformation she’s here to deliver. She walked away with crystal-clear messaging, a deeper understanding of what her ideal clients actually want, and the confidence to start showing up and selling her offer in a whole new way.

If you’ve ever felt like your offer makes sense in your head but doesn’t seem to land with your audience, or if you’ve been wondering why people aren’t saying yes, this episode will change the way you think about marketing your work.

You can connect with Julia on LinkedIn and Instagram.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast