Episodes

  • Graphed CEO Cody Schneider on an AI-First Approach to GTM

    Graphed CEO Cody Schneider on an AI-First Approach to GTM
    Mar 11 2026
    Graphed CEO Cody Schneider joins Eric Franchi and Joe Zappa to explain how he unleashed a fleet of AI agents on his company’s go-to-market efforts, including the automated outreach that landed him on this very podcast. They break down what parts of marketing and sales AI can realistically automate today, how non-technical founders can start building simple agents (like for podcast outreach), and the results Cody has seen so far. They also discuss the tradeoffs — from bot detection to authenticity concerns — and how leaders can build organizations that encourage experimentation instead of shutting it down.
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    47 mins
  • How We Use AI Daily

    How We Use AI Daily
    Mar 4 2026
    Eric Franchi and Joe Zappa break down how they actually use AI every day across creative work, CEO-level strategy and hiring, investing analysis, and business development, then react to Block laying off 4,000 employees in the name of AI and what that signals about how organizations will need to adapt. Finally, they tackle the cultural backlash to AI and discuss past cycles that mirror the present.
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    40 mins
  • How to Organize an Advertising Event with Marketecture CSO Sam Khoury

    How to Organize an Advertising Event with Marketecture CSO Sam Khoury
    Feb 25 2026
    Last week was about how to attend events. This week is about how to throw one. Marketecture CSO Sam Khoury joins Eric Franchi and Joe Zappa to break down why media companies and adtech firms host their own events, how to develop the right concept, set attendance and programming goals, land top speakers, and think through costs, sponsorship economics, and logistics. They also cover how to market an event, balance content with biz dev, and make events the ultimate expression of the community built around your brand.
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    34 mins
  • The Advertising Event Guide: Which Ones Actually Matter?

    The Advertising Event Guide: Which Ones Actually Matter?
    Feb 18 2026
    Dozens of advertising events occur every year, but not every event is for you. Eric Franchi and Joe Zappa break down the purpose of the six core advertising events, who should attend based on stage and ICP, and how to think about events strategically. They also cover common mistakes founders make and how to build an event calendar that drives outcomes, not optics.
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    32 mins
  • Who's Afraid of Adtech?

    Who's Afraid of Adtech?
    Feb 11 2026
    Entrepreneurs are often wary of the adtech label for fear that it will undermine valuations, especially by generalist investors. Eric Franchi and Joe Zappa weigh in on whether that concern is legitimate, why founders and investors should be optimistic about adtech in the AI era, and how to handle messaging and positioning if you straddle adtech and other industries or if you're looking to shift your sector.
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    24 mins
  • Gigi CEO Adam Epstein on Building a Verticalized AI Agent for Advertising

    Gigi CEO Adam Epstein on Building a Verticalized AI Agent for Advertising
    Jan 28 2026
    Adam Epstein, CEO of Gigi, joins Eric Franchi and Joe Zappa to discuss what it really means to build and sell a verticalized AI agent for advertising. Adam breaks down why Gigi focused on Amazon DSP, how selling agents differs from selling SaaS, why agents should be framed as jobs, how to price and pilot AI, and what it takes to prove value and onboard customers for agentic software.
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    40 mins
  • tvScientific-Pinterest Takeaways

    tvScientific-Pinterest Takeaways
    Jan 14 2026
    Eric Franchi and Joe Zappa discuss takeaways from tvScientific-Pinterest with a focus on B2B marketing and investing: why tvScientific's narrative struck the right notes, how they implemented the CEO evangelism playbook, and what their success signals for investors.
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    23 mins
  • 4 Steps to Crush 2026 as an Adtech CEO

    4 Steps to Crush 2026 as an Adtech CEO
    Jan 7 2026
    Eric Franchi and Joe Zappa discuss four ideas for how adtech CEOs can crush it in 2026: overcommunicate direction until you’re sick of yourself; tell a story about the industry, not just your company; design the company for AI; and center outcomes in your storytelling. Plus, Joe talks about getting punched in the face, physically and metaphorically.
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    26 mins