4 Steps to Crush 2026 as an Adtech CEO cover art

4 Steps to Crush 2026 as an Adtech CEO

4 Steps to Crush 2026 as an Adtech CEO

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 Eric Franchi and Joe Zappa discuss four ideas for how adtech CEOs can crush it in 2026: overcommunicate direction until you’re sick of yourself; tell a story about the industry, not just your company; design the company for AI; and center outcomes in your storytelling. Plus, Joe talks about getting punched in the face, physically and metaphorically.
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