Open Market cover art

Open Market

Open Market

By: Joe Zappa & Eric Franchi
Listen for free

About this listen

 Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Gigi CEO Adam Epstein on Building a Verticalized AI Agent for Advertising

    Gigi CEO Adam Epstein on Building a Verticalized AI Agent for Advertising
    Jan 28 2026
    Adam Epstein, CEO of Gigi, joins Eric Franchi and Joe Zappa to discuss what it really means to build and sell a verticalized AI agent for advertising. Adam breaks down why Gigi focused on Amazon DSP, how selling agents differs from selling SaaS, why agents should be framed as jobs, how to price and pilot AI, and what it takes to prove value and onboard customers for agentic software.
    Show More Show Less
    40 mins
  • tvScientific-Pinterest Takeaways

    tvScientific-Pinterest Takeaways
    Jan 14 2026
    Eric Franchi and Joe Zappa discuss takeaways from tvScientific-Pinterest with a focus on B2B marketing and investing: why tvScientific's narrative struck the right notes, how they implemented the CEO evangelism playbook, and what their success signals for investors.
    Show More Show Less
    23 mins
  • 4 Steps to Crush 2026 as an Adtech CEO

    4 Steps to Crush 2026 as an Adtech CEO
    Jan 7 2026
    Eric Franchi and Joe Zappa discuss four ideas for how adtech CEOs can crush it in 2026: overcommunicate direction until you’re sick of yourself; tell a story about the industry, not just your company; design the company for AI; and center outcomes in your storytelling. Plus, Joe talks about getting punched in the face, physically and metaphorically.
    Show More Show Less
    26 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.