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Open Market

Open Market

By: Joe Zappa & Eric Franchi
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About this listen

 Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Eric and Joe on Hiring Failures, Q4 Prep, and Pullups

    Eric and Joe on Hiring Failures, Q4 Prep, and Pullups
    Oct 1 2025
    On the Friday before Labor Day, Joe and Eric got loose (or Joe got loose and Eric tolerated his shenanigans). Joe debriefs a recent hire that went wrong, Eric discusses Q4 adtech prep, and the guys debate who can do more pull-ups.
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    39 mins
  • 10 Adtech CEO Misconceptions About Marketing

    10 Adtech CEO Misconceptions About Marketing
    Sep 24 2025
    Joe goes solo to rattle off 10 common misconceptions adtech CEOs have about marketing. No way to grow a business like calling out your customer. Topics include how to find great marketers, how often to communicate, and how to measure the impact of adtech marketing.
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    27 mins
  • Magnite and Streamr on the Performance TV Acquisition

    Magnite and Streamr on the Performance TV Acquisition
    Sep 17 2025
    Magnite CPO Adam Soroca and Streamr CEO and co-founder Jonathan Moffie join the pod to discuss the leading SSP buying the CTV creative automation platform. Adam and Jonathan break down the thinking behind the deal, how it came together, and what other startup founders can learn from Streamr's example. Joe posits that performance TV is the big thesis in adtech and asks the guys what Magnite needs to do to deliver on its promise.
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    27 mins
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