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Open Market

Open Market

By: Joe Zappa & Eric Franchi
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About this listen

 Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Graphed CEO Cody Schneider on an AI-First Approach to GTM

    Graphed CEO Cody Schneider on an AI-First Approach to GTM
    Mar 11 2026
    Graphed CEO Cody Schneider joins Eric Franchi and Joe Zappa to explain how he unleashed a fleet of AI agents on his company’s go-to-market efforts, including the automated outreach that landed him on this very podcast. They break down what parts of marketing and sales AI can realistically automate today, how non-technical founders can start building simple agents (like for podcast outreach), and the results Cody has seen so far. They also discuss the tradeoffs — from bot detection to authenticity concerns — and how leaders can build organizations that encourage experimentation instead of shutting it down.
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    47 mins
  • How We Use AI Daily

    How We Use AI Daily
    Mar 4 2026
    Eric Franchi and Joe Zappa break down how they actually use AI every day across creative work, CEO-level strategy and hiring, investing analysis, and business development, then react to Block laying off 4,000 employees in the name of AI and what that signals about how organizations will need to adapt. Finally, they tackle the cultural backlash to AI and discuss past cycles that mirror the present.
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    40 mins
  • How to Organize an Advertising Event with Marketecture CSO Sam Khoury

    How to Organize an Advertising Event with Marketecture CSO Sam Khoury
    Feb 25 2026
    Last week was about how to attend events. This week is about how to throw one. Marketecture CSO Sam Khoury joins Eric Franchi and Joe Zappa to break down why media companies and adtech firms host their own events, how to develop the right concept, set attendance and programming goals, land top speakers, and think through costs, sponsorship economics, and logistics. They also cover how to market an event, balance content with biz dev, and make events the ultimate expression of the community built around your brand.
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    34 mins
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