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Open Market

Open Market

By: Joe Zappa & Eric Franchi
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About this listen

 Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Agency Exec Jay Friedman on the AI Plays CMOs Care About

    Agency Exec Jay Friedman on the AI Plays CMOs Care About
    Nov 19 2025
    Agency exec Jay Friedman stops by the pod after extensive research on AI in advertising to update Eric Franchi and Joe Zappa on what really matters. Jay covers the different parts of the AI city, the questions CMOs should be asking agencies and adtech companies, and how overtechnical programmatic nerds tend to get about their products. Plus, Eric stunts on not one but two bald, bespectacled counterparts.
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    36 mins
  • Why You Need a Customer Advisory Board

    Why You Need a Customer Advisory Board
    Nov 12 2025
    Eric walks Joe and the listeners through Customer Advisory Boards, or CABs: What they are, why you need one, and how to build them. The guys discuss common mistakes and how to maximize the value of CABs from a marketing perspective.
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    20 mins
  • Shopsense President Bryan Quinn on Content-to-Commerce and Partnering with TTD

    Shopsense President Bryan Quinn on Content-to-Commerce and Partnering with TTD
    Nov 5 2025
    Bryan joins Eric Franchi and Joe Zappa to discuss the content-to-commerce phenomenon Shopsense is pioneering, the startup's partnership with The Trade Desk, and leadership lessons from Amazon. Shopsense is an Aperiam portco and Sharp Pen client.
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    33 mins
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