The Advertising Event Guide: Which Ones Actually Matter? cover art

The Advertising Event Guide: Which Ones Actually Matter?

The Advertising Event Guide: Which Ones Actually Matter?

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 Dozens of advertising events occur every year, but not every event is for you. Eric Franchi and Joe Zappa break down the purpose of the six core advertising events, who should attend based on stage and ICP, and how to think about events strategically. They also cover common mistakes founders make and how to build an event calendar that drives outcomes, not optics.
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