One of the key pieces of being successful in marketing is having an open mind.

Now, I know a lot of us think we have an open mind, but when we're presented with a new idea, a new challenge, just something new that's in our business, our natural tendency is to say wait, stop, I don't know, that's not going to work for me.

All these different things, all these beliefs that we have about our business and why it won't work or why that strategy is not the best for us without even really looking at it from an open mind and open perspective.

You know, the best marketers in the world and the best people in business are adaptable.

They adapt to changes that happen in their business. They have an open mind, they try things out, they test things out, they give it a really good go and then make the determination there if it's best for their business.

So when you're approaching your business and anything new that you encounter in your marketing comes up, I want you just to stop and listen and have that open mind. Listen first before you make any judgment, before you put the hands up and say, this won't work for me. Listen with an open mind first and then from there, try it out, put yourself out there, take those steps, you know, find a mentor that's going to help you along the way to really give it a good try before you make that determination. But have that open mind first, that's the first key step because an open mind can lead to so many opportunities in your business, but you have to be open to listen.

So keep that open mind.

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

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Memberships are a win-win for both, business owners and clients.

In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income.

While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help them to achieve real transformations.

Find the full show notes here:

Resources:



• Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!

• Make It a Membership – a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership.

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are discussing why having a short sales page for your warm audience can give your clients more clarity on what they will receive and set the framework for your course.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Build your email list 365 days a year. Always be list-building.

Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year.

Now of course that might not be the vanity metric that you want. But wouldn't you rather have a small list of really tuned-in people rather than a big list of people that aren’t interested?

You can do that; you just need to keep it simple when you’re building your lists.

So, what can you do today that would attract at least one next right person?

Resources:

• Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram:@realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

You're the boss of your business so you get to decide what it looks like and how it feels.

I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.

But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.

Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.

Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you!

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience.

Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction!

This is why it’s so important to start and begin with the end in mind.

It’s up to us to think about where we're leading our audience. What path do we want to take them down? And how are we going to lead them to it?

We need to be super intentional with the things that we're putting out there so we can lead our people in that direction, and we can bring them down the right path.

Are you leading your audience in the right direction?

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

In this episode, we dive into how to make challenge launches more effective for your audience.

As entrepreneurs, it's easy to get caught up in wanting to provide tons of value by sharing everything we know. But this often leads to overwhelming our audience and complicating the challenge.

The key is to keep things simple by focusing on one small win or task per day that people can accomplish quickly. This allows them to make progress, see what's possible and become open to your offer.

Find the full show notes here: https://onlinemarketingpodcast.com/the-formula-for-effective-challenge-launches

Resources:

• Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

This is an awesome strategy that you can start incorporating into your business right away.

This is the way that's going to allow you to make more money in your business with less effort.

What is it? A membership model!

This is a great strategy to start to incorporate into your business if you haven't done so already.

This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your business

Memberships are a win-win!

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt