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Online Marketing Podcast

Online Marketing Podcast

By: Paul Pruitt
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Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs. Just sign up to be notified at onlinemarketingpodcast.comPaul & Melissa Pruitt Economics Education Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Nugget: Deliver Value Without Overdelivering
    Jul 3 2025

    The common mistake that people go through when launching is to over-deliver.

    They get really excited and want to give value.

    So they give their audience everything that they got.


    They overwhelm their audience with so much information that they are probably not ready to make that buying decision.


    They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your paid offer.”


    So, deliver value to your audience and focus on what things they need to be aware of that's gonna help them with solving their problem.


    But save the “How” to solve that problem for the paid offer.


    Give your audience a great launch experience, but not give away everything.


    Resources:


    • Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!


    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/


    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt


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    2 mins

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