Episode Summary:

In this powerful and deeply personal episode, Ben Reed welcomes Maddison Brusman, a spiritual coach who helps entrepreneurs unlock their full potential by addressing the inner emotional blocks that hold them back.

From a chaotic retreat in the Costa Rican jungle to life-altering breakthroughs in business and personal growth, Ben and Maddison explore the transformative journey of reconnecting with oneself, letting go of control, and embracing authenticity as a driver of true success.

What You Will Learn:

• Why emotional intelligence and inner work are essential for peak business performance.
• The incredible story of a healing retreat in Costa Rica that led to spiritual breakthroughs.
• How fear, abandonment, and control sabotage success—and what to do about it.
• The power of surrender, authenticity, and self-awareness in sales and entrepreneurship.
• Practical steps to begin your own spiritual development journey.

Featured Guest: Maddison Brusman – Spiritual coach for entrepreneurs and high performers.

Connect with Madison:

• LinkedIn: https://www.linkedin.com/in/maddisonbrusman/
• Instagram: @maddison.brusman
• YouTube: @maddison.brusman

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Youtube: https://www.youtube.com/@BenjaminAaronReed
• Instagram: @nextgensalessystems

Work with Ben:

• https://www.nextgensalessystems.com/

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for cutting-edge insights into B2B growth, sales, and the mindset of elite performers. If this episode brought you value, leave us a review!

Join our FREE B2B Scaling Group for Founders: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Episode Summary:

Join us on this episode of Next Gen Sales Leader as Benjamin Reed sits down with Kristie Jones, founder of Selling Your Way In and seasoned SaaS B2B advisor. Kristie shares her unconventional journey from retail management to leading a revenue-growth-focused sales consultancy.

Discover how she pivoted into subscription-based sales in 2000, built deep connections in the St. Louis startup community, and transitioned into the consulting world, where she specializes in helping early‑stage SaaS founders formalize and scale their GTM motion.

Kristie reveals her playbook—from building fractional leadership, crafting sales hiring systems and playbooks, to a unique mindset around matching candidate fit to roles. This episode highlights the importance of knowing your differentiation, going beyond generic lead generation, and hiring for grit, alignment, and process maturity to avoid misfits and churn.

What You Will Learn:

• How Kristie made the leap from department store retail to subscription‑based sales and SaaS leadership.
• The importance of embedding formal processes, documentation, and sales training into early-stage growth.
• How she turned fractional sales leadership into scalable consulting frameworks for documenting processes and hiring.
• Insights on effective hiring: using assessments, behavioral traits, candidate ICPs, and the “three‑day challenge.”
• Why lateral thinking about sales hiring—like athlete backgrounds or unrelated high‑pressure roles—can signal grit and match.
• The nuance between billing people into roles vs. matching their natural drive and strengths.
• How founders and consultants can focus on micro‑segmentation, ICP clarity, and leading workshops to align sales teams.

Featured Guest: Kristie Jones – Founder of Selling Your Way In, SaaS sales consultant and advisor to early-stage B2B founders.

Connect with Kristy:

• LinkedIn: https://www.linkedin.com/in/kristiekjones/

Host: Benjamin Reed – Host of the Next Gen Sales Leader Podcast.

Connect with Benjamin:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Work with Ben: https://www.nextgensalessystems.com/

Subscribe & Review: If you enjoyed today’s episode, subscribe to the Next Gen Sales Leader Podcast for deep insights on CRO, sales strategy, and B2B growth. We’d love for you to leave a review and share your favorite lessons!

Episode Summary:

Today’s Next Gen Sales Leader podcast features a powerhouse roundtable on email deliverability, co-hosted by Benjamin Reed and Christian Oland. They brought together nine top cold email deliverability experts to tackle the biggest inboxing challenges and share proven strategies to improve cold email results by helping you get your cold emails into inboxes in 2025.

What You Will Learn:

• Why ongoing education on deliverability is critical, as best practices are constantly evolving and outdated strategies can tank results.
• How to diagnose deliverability issues, starting with domain health checks using inbox placement tools.
• The importance of diversifying infrastructure using multiple ESPs, sequencers, and domain registrars to avoid a single-point failure.
• Proven tactics in domain and IP strategy, including using aged domains, geo-TLDs, and subdomains to enhance deliverability.
• Best practices around warmup—sending positive, human-like engagement to boost domain reputation—and why volume management is key.
• Insights into ESP-specific strategies: Outlook presents new challenges, but long-aged domains and low volume-per-domain tactics can still get high reply rates.
• Infrastructure platforms from each panelist, showing how they help scale safely and improve results.

Hosts:

• Benjamin Reed – RevyOps, Revyops.com
  • LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Christian Oland – Founder, RevGen Labs & RevReply
  • https://www.linkedin.com/in/c-oland/

Featured Guests:

• Kidous Mahteme – Co‑founder, Inframail
• Dean Fiacco – Founder, ScaledMail
• Frank Sondors – Co-founder, CEO, Salesforge
• Felipe Aranguiz - Director of BD, Instantly
• Ken Volk – Co-Founder & CEO, Mailrun
• Namit Jindal – Founder, Aerosend
• Piotr Mikrut – Founder, Experiment5m

Featured Sponsor:

• Revyops.com | The #1 Revenue Operations Central Database <- Sign up now!
  • No more messy duplicated lists! Centralize all your clients' data, build better dashboards, and become your own data provider by integrating with your favorite tools, such as Clay, N8N, Sequencers, Trigger/Intent Tracking Tools, and CRMs.

Subscribe & Review:

Love this episode? Subscribe to the NextGen Sales Leaders Podcast for expert insights on B2B GTM, sales, and outbound strategy.

If you found value in today’s episode, please leave us a review.

Episode Summary:

In this episode of the Next Gen Sales Leaders podcast, host Ben Reed sits down with Scott Martinis, CEO and founder of B2B Catalyst, to explore the realities of go-to-market (GTM) strategy in today’s SaaS and B2B world. Scott shares hard-won insights on tool overload, identifying true bottlenecks in your revenue engine, and why product-market fit and case studies are the real engines of growth. This is a masterclass in GTM engineering, tackling everything from cold email myths to building sustainable outbound systems and aligning tools, processes, and people for maximum impact.

What You Will Learn:

• Why tool overload and misaligned tech stacks are stalling GTM efforts.
• The importance of focusing on bottlenecks instead of chasing shiny tools.
• How to think about TAM, SAM, and true product-market fit in B2B sales.
• The hidden pitfalls of cold email and why cold calling still matters.
• The power of case studies as proof of product-market fit and growth levers.
• Why discernment and empathy are the ultimate sales and GTM superpowers.

Featured Guest: Scott Martinis — CEO and Founder of B2B Catalyst, a go-to-market engineering consultancy helping B2B teams systematically identify and resolve growth bottlenecks.

Connect with Scott:

• LinkedIn: https://www.linkedin.com/in/scottmartinez/

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Youtube: https://www.youtube.com/@BenjaminAaronReed

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for top-tier insights into B2B Growth Sales, and Marketing. If you found value in today’s conversation, please leave us a review!

Join our FREE B2B Scaling Group for Founders:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Work with Ben: https://www.nextgensalessystems.com/

Episode Summary:

In this episode, Ben Reed sits down with Shaz Mathew, founder of Attract AI, an AI-powered social media systems platform.

Shaz shares his journey from launching side hustles in high school to building Attract AI, which helps businesses generate inbound leads through AI-driven content strategies, especially on YouTube.

Discover how to build authority, attract your ideal clients, and amplify your brand through consistent content without getting bogged down in over-analysis.

What You Will Learn:

• Why YouTube is the most powerful platform for B2B content marketing today.
• How Shaz scaled Attract AI by combining AI with proven social media systems.
• The importance of balancing friction in your funnel to qualify leads.
• Why action and iteration beat over-analysis when building your brand.
• Frameworks for creating effective YouTube content that converts.

Featured Guest:

Shaz Matthew — Founder of Attract AI, helping B2B businesses book 10-30 sales calls a month through AI-driven content systems.

Website: https://attractai.io

LinkedIn: https://www.linkedin.com/in/shaz-mathew/

Host:

Ben Reed, host of the NextGen Sales Leaders Podcast.

Subscribe & Review:

Love this episode? Subscribe to the NextGen Sales Leaders Podcast for top insights on B2B sales, marketing, and growth. If you found value in today’s episode, please leave us a review!

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE B2B Scaling Group for Founders:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Work with Ben:

https://www.nextgensalessystems.com/

Episode Summary: In this episode of the Next Gen Sales Leader Podcast, host Ben Reed sits down with Gabe Lullo, CEO of Alleyoop, a leading managed SDR service. From his humble beginnings in Buffalo, New York, to becoming a single dad and rising through the ranks to CEO, Gabe shares his journey and breaks down the evolving world of sales development. The two dive deep into SDR recruiting, the role of AI in outbound, scaling teams, and why human connection still reigns supreme in B2B sales.

What You Will Learn:

• Gabe’s path from SDR to CEO and the grit it took to get there.
• Why outbound SDRs are far from obsolete—and how to do it right.
• How to build a high-performing remote SDR team.
• The evolving role of AI and where it fits (and doesn’t) in sales development.
• The future of brand, content, and trust in outbound sales.

Featured Guest: Gabe Lullo – CEO of Oop.io, a leading managed SDR service provider.

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Connect with Gabe:

• LinkedIn: https://www.linkedin.com/in/lullo/

Connect with Ben:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• YouTube: https://www.youtube.com/channel/UCXGg_D9tQ-uSW0BKFPmMJNQ
• Website: https://nextgensalessystems.com

Subscribe & Review: Love this episode? Subscribe to the NextGen Sales Leaders Podcast for top insights in B2B CRO, Sales, and Marketing. If you found value in today’s episode, please leave us a review!

Join our FREE B2B Sales & Marketing Community (Access thousands of entrepreneurs):

• https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Episode Summary: Ben Reed, founder of NextGen Sales Leaders, shares his raw entrepreneurial journey—from launching 13 businesses to building a community to combat founder loneliness.

Joined by agency owners and startup founders, all members of Ben's B2B Scaling Community, this roundtable dives into making B2B agency businesses profitable, choosing the right clients for your cold email agency, and general B2B scaling strategies for any B2B business.

What You Will Learn:

• The real reason most agency models break down—and how to fix them.
• Why choosing a niche and saying “no” to complexity helps you scale faster.
• Cold outbound strategies for agency owners, from tools to tactics.
• Ben’s cold email framework for calculating outbound ROI and validating TAM.
• How to structure B2B sales pitch decks and craft winning offers.
• Lessons in failure, persistence, and long-term entrepreneurial vision.

Featured Guest: NextGen Sales System's Community Members

Host: Ben Reed, founder of NextGen Sales Leaders and RevOps.com.

Episode Highlights:

[00:01:30] The Genesis of NextGen: Ben shares the founding story behind the community and the mission to combat entrepreneurial loneliness.

[00:06:45] Building Personal Brand Agencies: Anthony discusses simplifying services, while Ben offers deep operational advice for new agency owners.

[00:21:15] Cold Outreach vs. Warm Growth: The pros, cons, and real margins behind cold outbound agencies.

[01:04:30] Pitching That Closes: A masterclass in structuring pitch decks and sales calls to drive credibility and conversions.

[01:18:20] New Offer Validation: Ben introduces a $1 B2B accelerator and asks the community to help shape its pricing.

[01:29:10] Q&A with Cold Email Founders: Practical tips for building a cold email agency, creating a killer VSL, and scaling from $0 to $100K.

Connect with Ben:

• Community & Course Access: skool.com/outbound-b2b-sales
• RevOps Platform: https://revyops.com
• GTM Signals Sheet (shared live during the call): https://tinyurl.com/signals-gtm
• GTM Cold Email Outbound ROI Calculator: https://tinyurl.com/roi-cold-email

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• YouTube: https://www.youtube.com/channel/UCXGg_D9tQ-uSW0BKFPmMJNQ

Join our FREE Group "Outbound B2B Sales/AI Hackers":

• skool.com/outbound-b2b-sales

Subscribe & Review: Found value in this episode? Subscribe to the NextGen Sales Leaders Podcast for real-talk sales, outbound, and GTM strategies. Drop a review and let us know what resonated!

Episode Summary: Join us as Ben Holly, first sales hire at cyft.ai, shares what’s really working in outbound for 2025. From mastering ICPs to leveraging AI for smarter sales and recruiting, this episode is a no-fluff guide to winning in modern B2B outbound strategies and tactics in 2025.

What You Will Learn:

• Why understanding your ICP on a deep level is the cornerstone of outbound success.
• How to use AI tools like Clay to build high-conversion prospecting lists.
• The difference between demand capture and demand generation roles in sales.
• Why cold outbound and recruiting share the same DNA—and how to win at both.
• Real tactics for building efficient, effective outbound engines in 2025.
• Common mistakes with SDR teams and how to fix them.

Featured Guest: Ben Holly – First Sales Hire at cyft.ai, Outbound Sales & AI Strategist

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Episode Highlights:

[00:02:00] The Real Outbound Lesson for 2025: Ben shares why AI won’t save your outbound without understanding your buyer deeply.

[00:08:45] Go Tribal for ICP: How spending months with customers in the field can unlock million-dollar insights.

[00:16:10] Culture Matters: Why your buyer’s culture could be the key to better cold calls and conversions.

[00:32:15] SDRs and the Market Disconnect: The mismatch between product-market fit and outbound expectations for SDRs.

[00:45:20] The Power of Cold Recruiting: Ben’s process using Clay and AI to hire and raise capital.

[01:05:00] Tool Stack Breakdown: How Ben uses tools like Clay, Apollo, and OpenAI to hyper-filter massive lists.

[01:26:00] Cold Calling with Context: Researching at scale to craft smarter cold call intros that resonate.

[01:40:10] Final Thoughts: Why recruiting, fundraising, sales, and marketing all start with deep list building & real ICP alignment.

Connect with Ben Holly:

• LinkedIn: https://www.linkedin.com/in/benyaminholley/
• Company: https://cyft.ai
• Website: www.Lazysales.xyz
• Youtube: https://www.youtube.com/@LazySalesAutomation
• X: https://x.com/BenyaminHolley

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for the latest in B2B sales, AI tools, and outbound strategies. If you enjoyed today’s episode, please leave a review!

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE Group "Outbound B2B Sales/AI Hackers":

• https://tinyurl.com/3b5ap97x