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NextGen Sales Leaders

NextGen Sales Leaders

By: Benjamin Aaron Reed
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Welcome to the NextGen Sales Leaders podcast, hosted by Entrepreneur, Founder, Investor, and multi-time Chief Revenue Officer Benjamin Reed. On this podcast, you'll hear how to scale B2B companies from $1 to +50 million/year. The goal is to equip you with the knowledge and skills to scale up your business with modern B2B outbound sales best practices from lead generation, revenue operations, sales team management, and more.

NextGen Sales Leaders 2024
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • LinkedIn Ads for Founders: Setup, Signals, Success With JD Garcia [Episode 31]
    Nov 21 2025

    Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jdgarcia1

    Episode Summary:

    In this episode of the Next Gen Sales Leader Podcast, Ben Reed sits down with JD Garcia, Head of Growth at Impactable, for a raw, insightful conversation that blends the human side of leadership with the tactical edge of modern GTM. From there, Ben and JD dive into the mechanics of LinkedIn ads, channel validation, intent signals, and why so many companies misunderstand both data and AI. They break down the gap between reach and relevance, the truth about GTM engineering, and what founders actually need to do before scaling their offer. It’s equal parts philosophy, playbook, and straight talk.

    What you’ll learn:

    • Why achievement without fulfillment wrecks founders
    • How to validate a LinkedIn audience using saturation and frequency data
    • Why “reach” is a lie and “relevance” is king
    • The must-do technical basics for LinkedIn Ads (Insights tag, matched audiences, paused campaigns).
    • How to identify intent through overlooked signals
    • Why most GTM teams misuse AI
    • The simple “founder validation framework”
    • Why early-stage teams shouldn’t rely on LinkedIn Ads alone
    • Simple leadership moves that improve CRM adoption, team growth, and alignment.

    Featured Guest: JD Garcia, Head of Growth, Impactable

    Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

    Episode Highlights:

    • 00:33: Work-Life Balance & Integrity
    • 06:40: “Everybody’s Replaceable” & Real Career Lessons
    • 15:38: “Perfection Is the Enemy of Good” & Moving Fast
    •  32:19: Marketing is not gonna work in a silo.
    • 29:48: Validating LinkedIn as a Channel (Real Examples)
    • 01:00:15: Intent Signals, Data Quality & Why AI Isn’t Magic
    • 01:12:58: Don't Believe the Hype, AI Needs Real Data to Work

    Connect with JD:

    Website: https://impactable.com

    LinkedIn: https://www.linkedin.com/in/linknlearn-jdg/

    Follow Ben on Social:

    LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

    Join our FREE GTM Scaling Group:

    https://tinyurl.com/next-gen-skool

    Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jdgarcia1

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    1 hr and 16 mins
  • Sales Ops War Stories with Jordan Park: Bad Clients, Lazy Reps, and AI Reality
    Nov 11 2025

    Episode Summary:

    In this episode of the Next Gen Sales Leader Podcast, Ben Reed sits down with Jordan Park, Founder of Rev Pilot, to discuss how to build simple, scalable sales systems that sales reps actually use. Jordan shares insights on improving CRM adoption, creating accountability, and cutting through the hype around AI in sales. Together, they unpack the human side of sales operations, the difference between management and ops, and why great leadership and simplicity always win.

    What You Will Learn:

    • How Rev Pilot helps companies build sales systems reps love and leaders trust.
    • Why most CRM adoption issues come down to leadership, not technology.
    • The key differences between sales management and sales operations.
    • How to handle resistant reps and drive real accountability.
    • Why AI is not the silver bullet for sales operations.
    • The legal and ethical risks of AI voice agents in outbound sales.
    • Why simplicity and discernment outperform complexity and hype.

    Featured Guest: Jordan Park – Founder, RevPilot

    Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

    Episode Highlights:

    • 01:14 – What Rev Pilot does and why trust in your system matters more than tech
    • 03:22 – Sales rep adoption: The #1 thing that makes or breaks CRM implementation
    • 07:45 – Leadership vs. systems: fixing behavior, not just processes
    • 14:43 – The three-step framework for handling resistant sales reps
    • 10:59 – Cultural pushback: when a few unhappy reps can derail the whole system.
    • 22:17 – Top-down leadership vs. democratized values (the culture coach disaster story)
    • 30:20 – The 12 leads/week guy who wanted AI: When solutions chase problems
    • 42:30 – AI hype vs. reality: Why most businesses don't actually need AI
    • 52:28 – The politics of tech providers and why honest voices get silenced
    • 01:08:12 – WARNING: AI voice agents and FTC robocall compliance (this will get you sued)
    • 01:17:18 – Signal-based outreach: Context beats personalization every time

    Connect with Jordan:

    Website: https://revpilot.co

    YouTube: Jordan R. Park

    LinkedIn: https://www.linkedin.com/in/thesalesoperator/

    Instagram: @jordanrpark

    Follow Ben on Social:

    LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

    Join our FREE Group "NextGen Sales Systems:"

    https://tinyurl.com/next-gen-skool

    Centralize & Analyze Your GTM Data: https://revyops.com

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    1 hr and 21 mins
  • The Cold Email Sequencer King | #29 Felipe Aranguiz
    Nov 1 2025

    Episode Summary: In this episode of the Next Gen Sales Leader Podcast, Ben welcomes Felipe Aranguiz , Head of Growth and Partner at Email Bison. Felipe shares his decade-long journey in cold email, from the early days of sending “spam” to co-founding one of the most advanced email deliverability platforms tailored for agencies and GTM teams. They unpack how the cold email industry has evolved, why deliverability is the most critical lever today, and how the best players in the space are adapting. This is a must-listen for GTM Agency owners, cold email pros, and anyone doing outbound marketing today.

    What You Will Learn:

    • Why deliverability is the new bottleneck in cold email and how to overcome it.
    • The major differences between Email Bison and other sequencers like Instantly.
    • Insights from Taylor Harron's 250K email deliverability benchmark study.
    • Why most cold email data is misleading (and how to fix it).
    • What separates top-performing agencies from the rest.
    • Why tracking full-funnel metrics matters more than reply rates.
    • Felipe’s take on building an honorable business in a hype-driven industry.

    Featured Guest: Felipe Aranguiz – Head of Growth & Partner, Email Bison

    Connect with Felipe:

    • LinkedIn: https://www.linkedin.com/in/felipearanguiz/

    Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for B2B cold outbound, lead generation, sales, and marketing industry insights. If you found value in today’s episode, please leave us a review.

    Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

    Join our B2B GTM Scaling Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

    Give your GTM Team Data Super Powers: https://tinyurl.com/revyops-29

    Show More Show Less
    1 hr and 27 mins
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