What It Really Takes to Scale a 7-Figure GTM Agency With Wesley Hoang | Cymate
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About this listen
Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-wesley
Episode Summary:
In this episode, Ben Reed sits down with Wesley Hoang, founder of Cymate, to break down why operations, not sales, are the real bottleneck in agency growth. Wesley shares how he transitioned from FAANG software engineer to building a multimillion-dollar outbound agency, and why systems, delegation, and team culture are the true drivers of scale.
What you'll learn:
- Why operations are the real bottleneck in agency growth
- How Wesley pivoted from QA automation to lead generation
- The 10-80-10 delegation rule for scaling without losing quality
- Why most agencies fail when they hire too early
- How to build systems before bringing on a GTM engineer
- Why copying viral LinkedIn content doesn't create differentiation
- The hidden risks of co-founders and equity mistakes
- How strong team culture compounds performance
- Why focusing on serving others reduces stress and increases long-term success
Featured Guest:
Wesley Hoang, Founder, Cymate
Host:
Ben Reed, host of the Next Gen Sales Leaders Podcast
Episode Highlights:
[00:02:00] From FAANG engineer to agency founder
[00:08:07] Why startups didn't value QA automation
[00:16:07] 10-80-10 rule explained for delegation
[00:29:34] The "guru trap" in GTM and LinkedIn content
[00:37:11] Co-founder risks and equity structuring lessons
[00:51:36] viral LinkedIn content doesn't create differentiation
[00:53:08] Building a team-first culture that drives retention
[01:09:00] Final reflections: helping others as a life strategy
Connect with Wesley:
LinkedIn: https://www.linkedin.com/in/heywesley/
Cymate: https://cymate.io/
Follow Ben on Social:
LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
Join our B2B GTM & RevOps Entrepreneur Community:
https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600
Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-wesley