Navigating Pricing Conversations in Coaching

In this episode, the hosts delve into the challenging topic of discussing pricing with potential coaching clients. They share personal anecdotes and struggles with initially setting and communicating their rates, emphasizing the importance of being prepared for the money conversation. Starting out undercharging themselves due to a lack of confidence and experience, they highlight the journey to increasing their rates and the strategies to navigate client discussions about price. The discussion covers the significance of valuing coaching services appropriately, setting prices based on market rates and personal requirements, and maintaining ethical standards in sales tactics. Additionally, they stress the importance of integrity in coaching, avoiding desperation, and strategies for dealing with common objections regarding time and affordability during sales calls. The episode is a comprehensive guide for new coaches on pricing their services confidently and ethically, focusing on self-worth and the value provided to clients.

00:00 Opening Banter: The Money Question Dilemma

01:03 Navigating Pricing Conversations in Coaching

01:28 The Journey from Undercharging to Pricing Confidence

04:13 Identifying Your Target Audience and Pricing Accordingly

08:09 Overcoming Awkwardness in Money Conversations

13:41 Ethical Considerations in Pricing and Sales

14:57 Strategies for Handling Payment and Pricing Challenges

19:03 Maintaining Integrity and Ethical Sales Practices

24:34 Closing Thoughts: Charge Your Worth