In this seventh episode of My Kind of Business, Alex reframes the way we think about sales and selling in business. If the idea of selling makes you feel icky, pushy, or uncomfortable, this conversation will help shift your mindset.

Alex explores how sales can be an act of service - rooted in connection, empathy and real transformation. You’ll hear why focusing on outcomes over features, detaching from the pressure to convert and leading with heart can make the sales process feel more aligned, natural and effective.

Whether you're new to business or have years of experience, this episode will leave you feeling more confident, clear and inspired to approach selling in a way that feels good for both you and your clients.

00:00 – Reframing Sales: A New Perspective Alex unpacks the cultural baggage around sales and introduces a fresh, mindset-first approach to selling.

07:24 – Building Genuine Connections Why real connection is the foundation of service-led selling—and how it builds trust without pressure.

10:30 – Focusing on Outcomes Over Features The simple mindset shift that helps potential clients see the real value of what you offer.

12:09 – Detaching from the Pressure of Sales How letting go of the need to convert every lead makes you a more powerful (and authentic) salesperson.

16:03 – Selling as Service: A Heart-Centred Approach Alex closes with a reminder that selling is about helping, serving, and creating space for transformation.

• Selling is service, not persuasion.

• Focus on connection, not conversion.

• Outcomes matter more than features.

• People want to feel seen, heard, and understood.

• Detach from the outcome to reduce sales anxiety.

• Your worth isn’t defined by the number of sales you make.

Business Connection Sessions: https://www.alexmccarthycoaching.com/business-connection-sessions

Instagram: www.instagram.com/alexmccarthycoaching

LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/

Website: www.alexmccarthycoaching.com

In this sixth episode of My Kind of Business, Alex is talking all about boundaries — something that so many business owners struggle with, especially when it comes to saying no.

She explores what boundaries actually look like in business, how to get more comfortable with saying no (without feeling guilty), and why it’s such a powerful step in protecting your time, energy and growth.

If you’ve ever found yourself overcommitted, undervalued, or just burnt out from trying to do everything — this one’s for you.

00:00 – The Importance of Boundaries in Business Why boundaries matter more than ever in today’s business culture.

05:51 – Listening to Your Gut How intuition can guide decision making — and help you spot red flags early.

12:01 – Practical Ways to Set Boundaries From setting client expectations to protecting your calendar — real-life ways to put boundaries in place.

17:57 – Final Thoughts on Boundaries and Growth A reminder that saying no is often about saying yes to yourself — and your values.

• Saying no is often the key to true growth.

• If you're trying to be everything to everyone, you're nothing to anyone.

• Listening to your gut helps you make better decisions.

• You don’t always have to justify your no.

• Boundaries are a form of self-respect, not selfishness.

Business Connection Sessions: https://www.alexmccarthycoaching.com/business-connection-sessions

Instagram: www.instagram.com/alexmccarthycoaching

LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/

Website: www.alexmccarthycoaching.com

In this fifth episode of My Kind of Business, Alex is joined by inner child healing coach Jessica Amy, who shares her powerful story of personal transformation. From uncovering the roots of her struggles through domestic abuse support, to rediscovering her true self through deep inner work, Jessica now supports other women to do the same—helping them reconnect with who they've always been beneath the fear, conditioning and self-doubt.

Together, Alex and Jessica explore what inner child healing really involves, how to navigate the fear and vulnerability that comes with running a business, and why true, sustainable growth means honouring rest, self-trust and your own definition of success.

This conversation is honest, grounding and full of gentle wisdom—a reminder that healing isn’t about becoming someone new, it’s about coming home to yourself.

00:00 – Introduction to Inner Child Healing 03:05 – The Journey of Self-Discovery 06:03 – Transformative Moments in Healing 09:02 – The Power of Self-Inquiry 11:52 – Challenges of Being a Business Owner 15:13 – Navigating Fear and Judgement 18:09 – The Importance of Passion Over Profit 21:06 – Embracing Rest and Self-Care 24:03 – Advice for Aspiring Entrepreneurs 27:04 – The Future of Jess’s Business 30:13 – Final Thoughts & Takeaways

• Inner child healing helps correct misunderstandings formed in childhood

• Many women turn to healing when they feel stuck or disconnected

• Fear and doubt are not the same—fear can sometimes be protective

• Vulnerability is part of the process when building something meaningful

• Passion should lead the way—profit follows naturally

• Comparison holds us back; everyone’s path is unique

• Rest and self-care are essential for long-term, sustainable success

Jessica Amy is a coach and facilitator specialising in inner child healing. After starting her own healing journey through a domestic abuse support group, she now helps women break free from limiting patterns and rediscover their authentic selves. Jessica offers 1:1 coaching and runs a monthly women’s workshop in Kempston, Bedfordshire. Her inbox is always open for those seeking support or a safe space to talk.

Facebook: Jessica Amy Email: jessicaamyempoweringyou@gmail.com Instagram: Currently taking a break—please reach out via email or Facebook

Business Connection Sessions: https://www.alexmccarthycoaching.com/business-connection-sessions

Instagram: www.instagram.com/alexmccarthycoaching

LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/

Website: www.alexmccarthycoaching.com